Objectives

Wondershare wanted to offer a simple to use video editor for all consumers to empower their storytelling and imagination without the complexity of other similar software tools, that’s why we created Filmora, the friendliest desktop video editor for Windows and Mac. A major upgrade from Filmora9 to Filmora X (Ten) is a new array of tools to our users, to give them the best possible experience without the burden of the high learning curve: Motion tracking, Key Framing, Audio Ducking and Color Matching are the top features we included on the latest version.

Strategy and Execution

Our strategy is to drive simplicity and empower creators to follow their inspiration -regardless of their skill level- by providing them tools to bring their imagination to life. We create our products with our users in mind and with Wondershare Filmora X we aimed for an even more powerful and easy to use tool for creatives by adding new features requested by our users:

Simplified

Wondershare Filmora simplifies advanced features to save your time and effort.

• Motion Tracking: Intuitive tracking that’s perfect for beginners and intermediate editors. Tracking is easily accessible from the main interface.
• Key Framing: apply one-click pre-sets for an easier keyframe experience or just animate freely- the choice is yours. Editable pre-sets make this the easiest keyframing experience around.

Efficient

Wondershare Filmora cuts out repetition so you can move on to your next creative break through.

• Audio Ducking: Quickly fade your music so your dialogue stands out. It only takes one click to fade audio track into another.
• Key framing: Save time by applying color correction settings across multiple clips at once. Take color settings from one clip and apply them to a batch of clips with ease.
• Dark/Light skin UI switch: edit in any setting in light or dark mode for a more comfortable experience.
• Mac touch bar support: a faster way to preview your timeline.
• Keyboard shortcut customization: edit faster using hotkey commands.

Fun & Enjoyable

Editing should be a creative adventure, and Wondershare Filmora has the tools make your journey enjoyable.

• Video effects: discover creative transitions, filters, titles, and motion elements that are exclusive to Filmora X.
• Green screen: change background and create special effects easily.
• Split screen: drag and drop footage into pre-set layouts for faster results.
• Speed control: slow motion, fast motion, and speed ramping are all easy. Make clips up to 100 times faster or slower.
• Color grading: advanced color correction tools give you total control over the look and feel of your creations.

Results

We want to give our users the means to take their creations into reality by providing them with a toolkit with all the necessary features for them to craft their video projects without breaking the bank.

Filmora X has now over 84 million users across 150 countries around the globe. Since its launch, it has got over 3 million downloads, confirming our user-friendly nature. With each new update we add new features, all of them catering to the needs and ideas of today’s creators. Today we have improved its NPS score from 35.2% to 44.4%.

Filmora X has received several recognitions by publishers and reviewers:

• Was recognized as a leader in the field of video editing by the G2 Crowd in its 2021 Winter Report
• It was ranked on the Top 10 Best Video Editing Software list of PC Magazine-
• Chose as the Best Video Editing Software in Tom’s Guide.
• Ranked as one of the Top 17 Best tools of 2020 by Creative Bloq
• Recognized by Fotor as one of the 10 Best Video Editing Software for YouTube Beginners.

Filmora X has also created a tight and collaborative community of video creators on its social networks with over 770K users and counting. Our social media channels engage other creators and build knowledge and enthusiasm around the film and video editing craft.

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