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Special Project

Special Project
From the 13th Annual Shorty Awards

Wondershare Filmora X “Hit Play On Your Imagination”

Winner in Photo & Video

Audience Honor in Photo & Video


Wondershare wanted to offer a simple to use video editor for all consumers to empower their storytelling and imagination without the complexity of other similar software tools, that’s why we created Filmora, the friendliest desktop video editor for Windows and Mac. A major upgrade from Filmora9 to Filmora X (Ten) is a new array of tools to our users, to give them the best possible experience without the burden of the high learning curve: Motion tracking, Key Framing, Audio Ducking and Color Matching are the top features we included on the latest version.

Strategy and Execution

Our strategy is to drive simplicity and empower creators to follow their inspiration -regardless of their skill level- by providing them tools to bring their imagination to life. We create our products with our users in mind and with Wondershare Filmora X we aimed for an even more powerful and easy to use tool for creatives by adding new features requested by our users:



Wondershare Filmora simplifies advanced features to save your time and effort.


Wondershare Filmora cuts out repetition so you can move on to your next creative break through.

Fun & Enjoyable

Editing should be a creative adventure, and Wondershare Filmora has the tools make your journey enjoyable.


We want to give our users the means to take their creations into reality by providing them with a toolkit with all the necessary features for them to craft their video projects without breaking the bank.


Filmora X has now over 84 million users across 150 countries around the globe. Since its launch, it has got over 3 million downloads, confirming our user-friendly nature. With each new update we add new features, all of them catering to the needs and ideas of today’s creators. Today we have improved its NPS score from 35.2% to 44.4%.


Filmora X has received several recognitions by publishers and reviewers:


Filmora X has also created a tight and collaborative community of video creators on its social networks with over 770K users and counting. Our social media channels engage other creators and build knowledge and enthusiasm around the film and video editing craft.


Video for Wondershare Filmora X “Hit Play On Your Imagination”

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