ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

To the Moon: M1 Finance Reddit Community Takeover

Finalist in Reddit

Audience Honor in Reddit

Objective

Going into January, M1 Finance wanted to maximize reach to draw awareness to their product to users who potentially never heard of them before. While M1 typically leveraged lower funnel campaigns on Facebook to drive account creations, we wanted to focus on new channels to boost impressions and minimize our CPMs. Reddit presented an interesting opportunity to find qualified, “investment” interested users, by way of a Community Takeover.

Strategy

Tinuiti and M1 Finance worked with Reddit to run a Community Takeover on the platform from 1/22-1/26. The community takeover on Reddit assured 100% SOV across 36 unique subreddits related to business and finance, including r/Robinhood, r/churning, and r/algotrading.

The goal was to really highlight what makes M1 different from its competitors, and draw in users who heard of the other brands. A Community Takeover was the perfect way to find users in this particular mindset.

Results

The Community Takeover was an incredible success that captured 3.1M impressions over five days, which is 21% higher compared to Reddit’s benchmark of 2.5M impressions. This campaign also drove a click-through rate (CTR) of 0.32%—a rate that was 3x stronger when comparing mobile takeover posts to the regular rotational posts on Reddit. 

The cost per action (CPA) was 10x cheaper during the Community Takeover than from regular In-Feed Reddit activations, while also driving in 97% stronger account creation volume.

Media

Produced by

Tinuiti, M1 Finance

Link

Entry Credits