ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

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Disability Awareness

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Education & Community

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Environment

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Health & Wellness

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Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

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Reddit

Snapchat

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Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

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Contests

Gamification

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Integrated Experiences

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Live Events

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Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

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Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Motherland Social Campaign

Finalist in Native Advertising

Audience Honor in Native Advertising

Objective

Set in an alternate America where witches ended their persecution by cutting a deal with the government to fight for the country, Motherland: Fort Salem follows three young women from training to deployment, as they fight terrorist threats with supernatural tactics.  Positioning the show as epic & empowering with strong female narratives, Freeform used unique creative to introduce Motherland as a provocative new original series and literally break through the social feeds of our fans.

The goal was to successfully launch Motherland; to introduce the characters and build out the world of the alternate America where the traditional roles of gender and power are flipped and female witches are on the front lines of battle.

 

Strategy

Positioning the show as epic & empowering with strong female narratives, Freeform used unique creative to introduce Motherland as a provocative new original series and literally break through the social feeds of our fans.

Results

Our fan-first campaign generated 220MM organic impressions.  Motherland was the most buzzed about new ad-supported scripted cable series this broadcast season on social. Motherland: Fort Salem was the #1 driver of social video views for new scripted cable drama series (250k per episode) and #2 scripted cable drama overall behind The Walking Dead.  Freeform announced in May its renewal of Motherland for Season 2, just one day before the Season 1 finale.

Media

Produced by

Freeform

Link