ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Logo Live with Johnny Sibilly

Finalist in Instagram Live

Audience Honor in Instagram Live

Objective

Logo Live is a twice-weekly live talk show on Logo’s Instagram hosted by Pose star Johnny Sibilly. The show filters politics and pop culture through a uniquely queer lens. With the hope to create a space that bridges the gap between Justice & Joy, we set out to turn a series into an entire content ecosystem, led by top-tier LGBTQ+ talent for hilarious and frank discussions about everything queer in 2020. Logo Live’s seven-week season featured a wide range of guests and topics from the importance of queer representation in media, normalizing sex work, the insurrection, and Drag Race, of course. Logo Live launched on December 1st, 2020 with host Johnny Sibilly (Pose) and new episodes Tuesdays and Thursdays at 7 p.m. ET until the season finale on January 28th, 2021. Showcasing a diverse and extensive talent list featuring a variety of fields, guests have included:


 

Strategy

The twice-weekly show, plus one RuPaul’s Drag Race Premiere Special in collaboration with VH1 and RuPaul’s Drag Race, ran between 20-45 minutes on Logo’s Instagram Live. Host Johnny Sibilly utilized elements of Instagram’s Live functionality by integrating pictures and videos to spark conversation and inspire joy, bringing in live and pre-taped guests for topical commentary and thought provoking discussion, all while answering burning questions from the live audience. 

The Logo Live team optimized Instagram’s new technology by creating custom graphics for the intro slate, segments, as well as topic cards that were formatted to showcase an image or video without being blocked by the host or guest. Lives were immediately posted to IGTV, as well as any pre-taped interviews, and we then rolled out breakout and bonus clips on Instagram and other platforms which kept the conversation going throughout the week. In a quarantined world where nearly every brand and celebrity is doing an Instagram Live, Logo separated itself from the competition to lead with fully integrating Instagram’s capabilities.

Results

Across seven weeks, Logo Live netted more than 400 posts, 210 videos, 1 million views, 7 million impressions, and 30,000 engagements across Twitter, Instagram, Facebook, and YouTube while also gaining media attention from Instinct and Out Magazine. 

 

During the run, Logo Live was able to facilitate extremely topical conversations in a thoughtful way for a uniquely queer audience.  From the tumultuous political landscape with the Insurrection to the joyful news of celebrities like Elliot Page coming out, Logo Live was, in most cases, the first show of it’s kind to have the conversation about these stories giving our audience an exclusive peek into these pressing conversations with the experts and commentators equipped to handle them. 

Media

Produced by

ViacomCBS

Links

Entry Credits