ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Ruptly: The Beirut Blast Live

Winner in Live Event Coverage

Objective

On the afternoon of 4th August 2020, a massive explosion ripped through Beirut, Lebanon. The blast devastated large swathes of the city, killing over 200 people and injuring at least 6,500 others. Caused by a fire at a storage facility that contained nearly 3,000 tonnes of ammonium nitrate, it was one of the most powerful non-nuclear blasts in history. 

Ruptly’s local video crews were at the site within minutes. Within an hour, they were the first media to have a live feed up and running from the scene of the blast and continued livestreaming throughout the night and the next morning. Over the following days they livestreamed more than 110 hours of footage, covering the clear-up and rescue operations, the shock and grief of the survivors and the growing public anger that would result in violent street protests against the authorities.  

Strategy

Ruptly’s world-beating live coverage was delivered by six local video journalists. The strategy was go live as fast as possible from the blast site (Ruptly was the first media outlet to get a live feed up and running), then get a second live crew out onto the streets to livestream the impact on people across the city. The immediacy of this footage gave global audiences a better understanding of the true magnitude of what had taken place. 

The operation was overseen by the Live team based in Ruptly's Berlin newsroom, who were responsible for coordinating and directing the camera teams on the ground, overcoming the technical challenges imposed by the explosion – and distributing footage live to clients and their social media channels around the world.  

This operation was backed up by two additional video journalists who sought out personal perspectives from people in Beirut on how they had been affected by the blast - and complemented by exclusive live drone footage of heavily-restricted areas that dramatically captured the scale of the destruction. Ruptly also sourced exclusive video from social media, which it validated and checked via its pioneering Verification Unit. 

Over the coming days, as protests erupted against what many saw as a preventable tragedy – and the authorities responded with force – Ruptly’s video journalists were on the ground to cover all the street clashes live. 

With over 110 hours of livestreaming – combined with edited packages, first-person accounts, UGC and exclusive drone footage – Ruptly delivered the most comprehensive coverage of this shocking and terrifying event and its aftermath.

Results

Ruptly’s video crews were caught up in the blast and tear-gassed during the protests – but carried on working for 13 days. Their footage was streamed live in 21 countries, and, combined with news packages and other video content (which was broadcast in a further 25 countries), was seen by about 30 million people around the world. Coverage began moments after the blast and continued throughout the search-and-rescue mission and street protests until a city-wide COVID-19 lockdown two weeks later. Our coverage culminated in live drone footage over the deserted and devastated streets.

Media

Video for Ruptly: The Beirut Blast Live

Produced by

Ruptly

Links

Entry Credits