ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Part of Us: A Celebration of the Class of 2020

Winner in Remote Production

Objective

Facebook wasn’t planning on a graduation campaign until about 3-weeks before this film was produced. Like the rest of the world, no one anticipated graduations being cancelled prior to COVID. When they were, we observed an equally beautiful and heart-breaking behavior emerge on-platform: people were turning to social media to celebrate their graduates in senior tributes, form ‘Class of 2020’ Facebook Groups (dozens formed in just a few weeks) and come together in supportive conversation and solidarity. Upon seeing this, we knew we needed to celebrate, honor and amplify the voice of this very deserving Class of 2020 community.

Strategy

Part of Us: A film directed by Jenn Nkiru (of Iconoclast) gives voice to this year’s 2020 graduates as they share excerpts of Marina Keegan’s, “The Opposite of Loneliness” essay alongside imagery of their school years and lockdown graduation “celebrations.” Initially penned in 2012, the essay was powerful then, and takes on even more meaning now. The film not only features real, multi-generational graduates from all walks of life, it was shot by the graduates themselves. Produced in the throes of a country-wide lockdown, the entire film was captured on the talent’s own phones, in their own homes.
 
Creativity during quarantine - a celebration of resilience made for students and by students (literally, on their phones): This film was one of the first remote productions of quarantine, at the height of the global pandemic. Directed remotely, the talent employed family members to hold phones (one crafty sister even propped the phone in her mouth to get a perfect angle,) “location scouted” via selfie strolls, and communicated completely over group video chat. We had acclaimed cinematographers guiding moms on how to hold phones, directors directing younger sisters on how to get a mirror reflection shot, and farm chickens accidentally running across frame. The production alone was a testament to the human spirit and people’s willingness to overcome and still create.

Results

Once out in the world, the ‘Part of Us’ film was profoundly impactful resulting in millions of Facebook community members coming together to rally behind the Class of 2020.

Media

Video for Part of Us: A Celebration of the Class of 2020

Produced by

Facebook App & Creative X

Link

Entry Credits