ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Disney+ Twitter

Winner in Twitter Presence

Objective

The goal of the Disney+ Twitter is to share content that represents the expansive Disney library—from catalog classics to modern Originals—for new and old fans alike. This is done in a more interactive and directly engaging way than the other Disney+ social platforms.

Strategy

Twitter is the most personal platform of Disney+ social, intended to increase brand awareness and interest in subscribing, while engaging fans in a more direct, conversational way.

On the account, you can find takeovers, live Q&As, watch parties, themed threads, polls, text-only formats, and more interactive content. Ultimately, whether it be stunts with known talent or dynamic content that utilizes native Twitter features, the goal is to foster the relationship between brand and fan.

Real-time engagement to connect with said fans, as well as other brands and influencers, is a key driver for our page on this platform.

What makes our voice unique among others is our ability to activate across multiple fandoms and touch points, given the core cache of IP on Disney+. From Disney and Pixar to Marvel and Star Wars, we’re adept at leveraging Twitter to showcase these globally known brands side-by-side via stills, GIFs, and videos—often in a way that reminds our audience of their close proximity to so many different worlds.

Results

Disney+ Twitter launched in August 2019 and has since garnered upwards of 1.9M followers. In October 2019, the account served as the lynchpin for a buzzworthy, multi-platform campaign that unveiled to fans nearly every title slated to be available on November 12, 2019, when the Disney+ service went live. As part of this stunt, we created a thread of 600+ tweets, listing every title—from Snow White and the Seven Dwarfs to The Mandalorian—in chronological order. With an outcome of 15M engagements, the activation trended globally for six hours on Twitter and garnered earned media worldwide. Since then, we have continued to increase our follower base and leverage the account for similarly exciting announcements as well as campaigns. From our celebration of National Streaming Day to the announcements on Investor Day 2020, our page has driven high-volume conversations among global fans—bringing many of our titles to the trending charts.

Media

Produced by

Disney+

Link