13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best Overall Twitter Presence

Managing a Twitter account for a brand is a 24/7 job that requires creativity, brevity, tact, and exemplary skills at community management. This award honors brands that have used Twitter most effectively to promote, enhance or otherwise endear their brand to the Twitter audience. Unlike Best use of Twitter, this award is for a brand's year-round presence.

See previous winners and honorees here.
Al Jazeera English Twitter
The year 2020 was one of the most extraordinary years for news. From the start of the year, our goal on Al Jazeera English’s flagship Twitter account was to cover the world-changing events that shaped the year and affected our lives in a way that was informative, digestible and engaging. And, as always, we kept true to our ethos of emphasizing the human sto…
Animaniacs: Making Twitter Zany to the Max
Known for its adult humor, topical themes, and witty social commentary, it’s almost as if Twitter was made for the Animaniacs. To endear audiences both old and new to the series reboot we focused our efforts on creating a fun, nostalgic, and totally insane-y environment on @theanimaniacs Twitter. How exactly would we do that? With major clip debuts, trendin…
Disney+ Twitter
The goal of the Disney+ Twitter is to share content that represents the expansive Disney library—from catalog classics to modern Originals—for new and old fans alike. This is done in a more interactive and directly engaging way than the other Disney+ social platforms.
KFC Gaming x Kairos Media
As KFC’s gaming agency of record, Kairos were briefed with increasing brand sentiment and awareness amongst a gaming audience. In the main, this meant creating highly relevant, sharable content for KFC’s Gaming social media channels, notably Twitter. . With 2020 being such a pivotal year for gaming (in part thanks to the launch of next-gen consoles, but …
MTV's Jersey Shore Family Vacation
The Official Jersey Shore Twitter was created to expand our IP to a platform where it hadn’t been during the original airing of the series in the early 2000’s. We knew that Twitter was a key platform to help cultivate our online fanbase, especially with how active our cast is on the platform and with how much of a social conversation driver the show’s retur…
McDonald’s: The Social Renaissance
McDonald’s ambition for 2020 was to rethink how both the company and the fans think about social, but also we act and speak on social as well. We set out to speak to true fans of the brand and have our community manager be the ultimate super fan and brand champion. If we nailed that, everything intrinsic like follower count, engagement etc. would take care …
Natural Light
The old guard of Natty included frat stars, exclusivity and dated values. Our objective in 2020 was to reimagine Natural Light for Gen Z. Gen Z is born and bred into technology that allows them to live in the moment for every single occasion. You can view the introduction of mobile tech as something that knocked down walls and created more of an undefined, …
The Muppets
On Twitter, @KermittheFrog, @MissPiggy, and the rest of @TheMuppets provide sensational, Muppetational entertainment. They can dive in to trends, sing songs, or just tell jokes. Twitter is a unique way for The Muppets to interact with fans instantly.
The Umbrella Academy Season 2 Twitter Campaign
In season two of The Umbrella Academy, our super siblings traveled back in time to the 1960s…and brought our campaign with them. Our goal was to solidify and strengthen the fandom we created in Season 1 by feeding them content for their faves, taking on a fresh look, and making every single fan feel like a Certified Brelly.
WWE Twitter
WWE has a dedicated, global fanbase that expects fresh, unique content at all hours, and WWE's Social Team consistently creates attractive and engaging social content and distributes it to our 11 million-plus followers on the @WWE Twitter account and many other WWE- and Superstar-operated Twitter accounts. Our 20-plus person WWE social media squad is an …
Washington Wizards Twitter
The Washington Wizards Twitter presence and continued excellence relative to the 29 other NBA teams is striking given the recent on-court performance of the team. The digital team's objective is to craft a social platform that delivers high-quality, engaging content to Wizards fans through creative storytelling, a unique voice and the ability to rise above …
vitaminwater: The Wettest Brand on Twitter
In 2020, we worked to humanize vitaminwater’s voice in social, cutting through the clutter of “Brand Twitter” by creating a unique, relevant and relatable persona representing the vitaminwater community manager. Through an “always-on” approach and real-time response process, we subverted trending moments and conversations on the daily, galvanized a groundsw…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!