Best Overall Twitter Presence in Social Media - Shorty Awards

Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The early entry deadline is on December 9th, 2021.

Campaign

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Influencer & Celebrity Brand Partnership

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Virtual

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From the 13th Annual Shorty Awards Best Overall Twitter Presence

Managing a Twitter account for a brand is a 24/7 job that requires creativity, brevity, tact, and exemplary skills at community management. This award honors brands that have used Twitter most effectively to promote, enhance or otherwise endear their brand to the Twitter audience. Unlike Best use of Twitter, this award is for a brand's year-round presence.

See previous winners and honorees here.

Winners

Twitter Presence

On Twitter, @KermittheFrog, @MissPiggy, and the rest of @TheMuppets provide sensational, Muppetational entertainment. They can dive in to trends, sing songs, or just tell jokes. Twitter is a unique way for The Muppets to interact with fans instantly.

Twitter Presence

Disney+ Twitter

The goal of the Disney+ Twitter is to share content that represents the expansive Disney library—from catalog classics to modern Originals—for new and old fans alike. This is done in a more interactive and directly engaging way than the other Disney+ social platforms.

Finalists

Twitter Presence

Animaniacs: Making Twitter Zany to the Max

Known for its adult humor, topical themes, and witty social commentary, it’s almost as if Twitter was made for the Animaniacs. To endear audiences both old and new to the series reboot we focused our efforts on creating a fun, nostalgic, and totally insane-y environment on @theanimaniacs Twitter. How exactly would we do that? With major clip debut…

Twitter Presence

KFC Gaming x Kairos Media

As KFC’s gaming agency of record, Kairos were briefed with increasing brand sentiment and awareness amongst a gaming audience. In the main, this meant creating highly relevant, sharable content for KFC’s Gaming social media channels, notably Twitter. . With 2020 being such a pivotal year for gaming (in part thanks to the launch of next-gen cons…

Twitter Presence

The old guard of Natty included frat stars, exclusivity and dated values. Our objective in 2020 was to reimagine Natural Light for Gen Z. Gen Z is born and bred into technology that allows them to live in the moment for every single occasion. You can view the introduction of mobile tech as something that knocked down walls and created more of an u…

Twitter Presence

WWE has a dedicated, global fanbase that expects fresh, unique content at all hours, and WWE's Social Team consistently creates attractive and engaging social content and distributes it to our 11 million-plus followers on the @WWE Twitter account and many other WWE- and Superstar-operated Twitter accounts. Our 20-plus person WWE social media sq…

Nominees

Twitter Presence

Al Jazeera English Twitter

The year 2020 was one of the most extraordinary years for news. From the start of the year, our goal on Al Jazeera English’s flagship Twitter account was to cover the world-changing events that shaped the year and affected our lives in a way that was informative, digestible and engaging. And, as always, we kept true to our ethos of emphasizing the human sto…

Twitter Presence

MTV's Jersey Shore Family Vacation

The Official Jersey Shore Twitter was created to expand our IP to a platform where it hadn’t been during the original airing of the series in the early 2000’s. We knew that Twitter was a key platform to help cultivate our online fanbase, especially with how active our cast is on the platform and with how much of a social conversation driver the show’s retur…

Twitter Presence

McDonald’s: The Social Renaissance

McDonald’s ambition for 2020 was to rethink how both the company and the fans think about social, but also we act and speak on social as well. We set out to speak to true fans of the brand and have our community manager be the ultimate super fan and brand champion. If we nailed that, everything intrinsic like follower count, engagement etc. would take care …

Twitter Presence

The Umbrella Academy Season 2 Twitter Campaign

In season two of The Umbrella Academy, our super siblings traveled back in time to the 1960s…and brought our campaign with them. Our goal was to solidify and strengthen the fandom we created in Season 1 by feeding them content for their faves, taking on a fresh look, and making every single fan feel like a Certified Brelly.

Twitter Presence

Washington Wizards Twitter

The Washington Wizards Twitter presence and continued excellence relative to the 29 other NBA teams is striking given the recent on-court performance of the team. The digital team's objective is to craft a social platform that delivers high-quality, engaging content to Wizards fans through creative storytelling, a unique voice and the ability to rise above …

Twitter Presence

vitaminwater: The Wettest Brand on Twitter

In 2020, we worked to humanize vitaminwater’s voice in social, cutting through the clutter of “Brand Twitter” by creating a unique, relevant and relatable persona representing the vitaminwater community manager. Through an “always-on” approach and real-time response process, we subverted trending moments and conversations on the daily, galvanized a groundsw…