THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

From the 13th Annual Shorty Awards Best Overall Twitter Presence

Managing a Twitter account for a brand is a 24/7 job that requires creativity, brevity, tact, and exemplary skills at community management. This award honors brands that have used Twitter most effectively to promote, enhance or otherwise endear their brand to the Twitter audience. Unlike Best use of Twitter, this award is for a brand's year-round presence.

See previous winners and honorees here.

Nominees

Al Jazeera English Twitter
The year 2020 was one of the most extraordinary years for news. From the start of the year, our goa…
finalist
Animaniacs: Making Twitter Zany to the Max
Known for its adult humor, topical themes, and witty social commentary, it’s almost as if Twitter w…
winner
Disney+ Twitter
The goal of the Disney+ Twitter is to share content that represents the expansive Disney library—fr…
finalist
KFC Gaming x Kairos Media
As KFC’s gaming agency of record, Kairos were briefed with increasing brand sentiment and awareness…
MTV's Jersey Shore Family Vacation
The Official Jersey Shore Twitter was created to expand our IP to a platform where it hadn’t been d…
McDonald’s: The Social Renaissance
McDonald’s ambition for 2020 was to rethink how both the company and the fans think about social, b…
finalist
Natural Light
The old guard of Natty included frat stars, exclusivity and dated values. Our objective in 2020 was…
winner
audience honor
The Muppets
On Twitter, @KermittheFrog, @MissPiggy, and the rest of @TheMuppets provide sensational, Muppetatio…
The Umbrella Academy Season 2 Twitter Campaign
In season two of The Umbrella Academy, our super siblings traveled back in time to the 1960s…and br…
finalist
WWE Twitter
WWE has a dedicated, global fanbase that expects fresh, unique content at all hours, and WWE's Soci…
Washington Wizards Twitter
The Washington Wizards Twitter presence and continued excellence relative to the 29 other NBA teams…
vitaminwater: The Wettest Brand on Twitter
In 2020, we worked to humanize vitaminwater’s voice in social, cutting through the clutter of “Bran…