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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

WWE Twitter

Finalist in Twitter Presence

Objective

WWE has a dedicated, global fanbase that expects fresh, unique content at all hours, and WWE's Social Team consistently creates attractive and engaging social content and distributes it to our 11 million-plus followers on the @WWE Twitter account and many other WWE- and Superstar-operated Twitter accounts.

Our 20-plus person WWE social media squad is an integral part of a 50-plus person team of editors, video producers, graphic designers and photographers generating daily content for WWE's social media channels. Our Social Team is able to shoot video from anywhere in the world, send it to Connecticut, and post it across WWE's Twitter pages in minutes.

It's this type of seamless integration that has made our social and digital teams the industry standard.

Strategy

With more than 228 million Twitter followers across all WWE brand and talent pages, the WWE Universe is the main source of breaking news and buzzworthy conversation, giving WWE fans worldwide the chance to interact with WWE Superstars.

In addition to 150 talent-run Twitter handles, WWE's flagship Twitter account (@WWE) offers live-tweet coverage of WWE’s TV shows and monthly pay-per-views.

WWE's Twitter network features 180-plus Twitter accounts, including one for every WWE Superstar, and 30-plus WWE-controlled accounts.

WWE's social media producers coach our WWE Superstars in best practices for Twitter, including proper verbiage, technique and etiquette.

Using @WWE and @WWEUniverse to lead online discussion on Twitter during WWE TV programming, we focus, direct and increase social conversation through a variety of initiatives, helping make our shows a Social TV engagement leader (and trending on Twitter) every week.

Results

Media

Video for WWE Twitter

Produced by

WWE

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!