The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 13th Annual Shorty Awards

The Muppets

Winner in Twitter Presence

Audience Honor in Twitter Presence


On Twitter, @KermittheFrog, @MissPiggy, and the rest of @TheMuppets provide sensational, Muppetational entertainment. They can dive in to trends, sing songs, or just tell jokes. Twitter is a unique way for The Muppets to interact with fans instantly.

Strategy and Execution

As real-world celebrities, The Muppets are able to provide a unique er response to nearly any situation. From @KermittheFrog sharing wisdom with fans, @MissPiggy haranguing celebrity frenemies, or @StatlerWaldorf heckling anyone with an @ before their name, The Muppets do it all! With 11 accounts for different characters, there is a Muppet for every occasion: @GonzotheGreat can spam chicken emojis, @FozzieBear can joke about TikTok, and anything in between.


By utilizing The Muppets brand and character Twitter accounts, we were able to promote the Disney+ Original series Muppets Now in a truly unique way. With character Q&As, watch parties, and fan responses, The Muppets launched their new show in style.


Entrant Company / Organization Name

The Muppets Studio in partnership with Disney Media & Entertainment Distribution


Entry Credits