CONGRATS FINALISTS! SEE THE LIST

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

The Muppets

Finalist in Twitter Presence

Objective

On Twitter, @KermittheFrog, @MissPiggy, and the rest of @TheMuppets provide sensational, Muppetational entertainment. They can dive in to trends, sing songs, or just tell jokes. Twitter is a unique way for The Muppets to interact with fans instantly.

Strategy

As real-world celebrities, The Muppets are able to provide a unique er response to nearly any situation. From @KermittheFrog sharing wisdom with fans, @MissPiggy haranguing celebrity frenemies, or @StatlerWaldorf heckling anyone with an @ before their name, The Muppets do it all! With 11 accounts for different characters, there is a Muppet for every occasion: @GonzotheGreat can spam chicken emojis, @FozzieBear can joke about TikTok, and anything in between.

Results

By utilizing The Muppets brand and character Twitter accounts, we were able to promote the Disney+ Original series Muppets Now in a truly unique way. With character Q&As, watch parties, and fan responses, The Muppets launched their new show in style.

Media

Produced by

The Muppets Studio in partnership with Disney Media & Entertainment Distribution

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!