THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
None

By Campaign

Integrated Campaign

"A Poppy Worn, A Hero Honored"
United Services Automobile Association (USAA)
Winner, Audience Honor The Truth About Opioids
truth, Haymaker, ONDCP, Ad Council
Gold

Multi-Platform Campaign

Girl Scouts of the USA: All Girl Scout PSA
Socialfly, Vagrants, Girl Scouts of the USA
Winner, Audience Honor

Mobile Campaign

adidas Originals Deerupt
Annex88, adidas Originals
Winner

Social Good Campaign

In Someone Else's Shoes
Arnold Worldwide, Santander Bank
Winner Wait for Water
VaynerMedia, Stella Artois
Gold #WildforLife
UN Environment, supported by PCI Media and Futerra
Audience Honor, Silver European Wax Center #AxThePinkTax
Laundry Service, Swell Shark, Pereira O'Dell, European Wax Center
Silver Johnson & Johnson's #makeHIVhistory Campaign
M Booth, Johnson & Johnson
Bronze Bulletproof words.
La Doblevida, Article 19
Bronze

By Design

Art Direction

Arby’s #MakeMySandwich: A Portrait of Social Success
Moxie, Arby's
Winner

Brand Redesign

The Kernel of Innovation
FP1 Strategies, Corn Refiners Association
Winner

Images

#Romanovs100: 4,000 photos. 4 social networks. 1 family.
RT
Winner McQueen Social Media Campaign
Ignition, Bleecker Street
Gold Pantone Pantry by Tribute Portfolio
Tribute Portfolio Hotels, Pantone
Gold

Brand Identity

Girls Do Poop
Scentsible LLC dba Poo~Pourri
Winner

Graphics

Adobe D&D: The Terror Of Undermountain
Edelman, Adobe
Winner NFL Social Lab
NFL
Gold Youth Olympic Games Social Highlights
Olympic Channel, When We Were Kids
Gold

UX/UI

Hoppy
Deutsch, AB InBev
Winner, Audience Honor

By Industry

Auto

Annie & Kathleen: A Beetle Story
Volkswagen of America, First & 42nd (A Daniel J. Edelman Company), Third Story Films
Winner

Business to Business

IBM Content Cantina
IBM Originals
Winner GE: Guess What We're Printing?
VaynerMedia, GE
Audience Honor, Gold You Don't Know Jack
IBM Originals
Gold

Cultural Institution

Royal Museums Greenwich's Space LIVES
Royal Museums Greenwich
Winner

Entertainment

Netflix Queer Eye 'Yass, Australia’
We Are Social, Winifred, Netflix
Winner Netflix Bright 'Calling All Will Smiths'
We Are Social, Will O_Rourke, Netflix
Gold We Do Our Own (Marketing) Stunts
Paramount Pictures
Gold Isle of Dogs - Daily Scraps
Watson Design Group, Inc., Fox Searchlight Pictures
Silver Annihilation Social Campaign
hi5.agency, Paramount Pictures
Audience Honor, Bronze Deadpool 2 Social Campaign
EP+Co, 20th Century Fox
Bronze

Fashion

adidas Originals Deerupt
Annex88, adidas Originals
Winner

Food & Beverage

Hershey & Epic Meal Time crush the munchies with Oh Henry! 4:25
Reprise, UM, Anomaly, Mint, The Hershey Company
Winner #Mayochup
ICF Next, VML, Starcom, Heinz
Gold

Government & Politics

Doors
Putnam Partners, MJ Hegar for Congress
Winner The MONOPOLY JACKPOT In It To Spin It Live
PPK, The Florida Lottery
Gold

Home & Decor

Traveling Home: an Interactive and Entertaining Branded Series
Home Love Network, Vivint Smart Home and Wayfair
Winner

Insurance

Every Beat Matters
Edelman, All is Well, PEMCO Insurance
Winner, Audience Honor

News & Media

NowThis -- the no. 1 global news brand on social
NowThis News
Winner

Pets & Animals

142nd Westminster Kennel Club Dog Show
GLOW, Westminster Kennel Club Dog Show
Winner

Real Estate

Innovators Series
Kastner, Brookfield Properties
Winner

Retail & E-Commerce

L.L.Bean Be an Outsider at Work
Jack Morton Worldwide, Weber Shandwick, L.L.Bean
Winner

Sports

Gritty
Philadelphia Flyers
Winner

Television

truTV Awareness Month
truTV
Winner Haunting of Hill House Social Campaign
hi5.agency, Netflix
Gold

Wine, Beer & Spirits

Captain Morgan #LiveLikeACaptain
1000heads, Diageo | Captain Morgan
Winner

Beauty

Herbal Essences - "Common Scents"
The Foundry @ Meredith, Herbal Essences
Winner

Consumer Brand

AXE the LABEL
Edelman, Unilever
Winner Girls Do Poop
Scentsible LLC dba Poo~Pourri
Gold

Education

Breakthrough Taco Will Change Breakfast — and the World
The University of Texas at Austin
Winner

Family & Parenting

Medela 22Victories
Ogilvy, Medela
Winner, Audience Honor The M.O.M. Squad
Adam Ritchie Brand Direction, Summer Infant
Gold

Financial Services

Can't Judge a Book
McCann New York, Mastercard
Winner, Audience Honor

Games

K/DA - POP/STARS
Campaign Produced By Riot Games
Winner Westworld: The Maze
360i, HBO
Gold

Health & Fitness

The World’s Most ‘Extra’ Tampon
Edelman, Edgewell Personal Care
Winner The Well by Northwell - Revmade
Revmade, Northwell Health
Audience Honor, Gold Samsung Wearables Influencer Activation
Edelman, Samsung
Gold Broken Record
UCHealth
Silver Resolution
Memorial Hermann
Silver Medela 22Victories
Ogilvy, Medela
Silver

Hospitality

Chef’s Cut: Insightful Social Shares
Marriott International
Winner

Live Events

2018 MTV Video Music Awards
MTV
Winner Wake Up Call Live Streams
Marriott International, IMG Live, Marriott One Media, Telescope, Google, Wunderman
Gold 2018 MTV EMA
MTV International
Gold

Non-Profit

#TheFutureIsVoting
ACE Content, HeadCount
Winner FIRST DAY FEARS
UNICEF
Gold Real Voices Make a Real Difference
KWT Global, ALS Association
Gold

Publishing

The Times of India - Flirt with your city
Bennett Coleman & Co. Ltd.
Winner, Audience Honor

Restaurants

Guac Is Not Extra
Day One Agency, Chipotle
Winner

Social Activism

Bulletproof words.
La Doblevida, Article 19
Winner #MarchForOurLives
Precision Strategies, March For Our Lives
Gold Not Happy or Healthy
truth, Assembly, Fortland Productions
Silver

Technology

Extreme Unboxing
Lenovo
Winner The Phone Cleanse by Xfinity Mobile
Edelman, Xfinity Mobile
Gold

Travel & Tourism

WFH - Work from Hawaii
Edelman, Hawaii Visitors & Convention Bureau
Winner

By Overall Presence

Facebook Presence

WWE on Facebook
WWE
Winner

Snapchat Presence

Vertical Networks: Mobile Entertainment for the Social Native Audience
Vertical Networks
Winner What the Fashion
E! Entertainment
Gold Face Forward
E! Entertainment
Gold WWE on Snapchat
WWE
Gold

YouTube Presence

Great Big Story
Great Big Story
Winner Willdabeast
Barbarian, JBL
Gold WWE's official YouTube Channel
WWE
Gold First We Feast
Complex Networks
Audience Honor, Gold

Instagram Presence

The #GoPro Community
GoPro
Winner The Daily Show Instagram
The Daily Show, Comedy Central
Gold NFL Throwback on Instagram
NFL
Gold The Real Gushers Makes Memes
The Social Lights, Fruit Gushers
Silver

Twitter Presence

Merriam-Webster: The Internet's Favorite Dictionary
Merriam-Webster
Winner Monterey Bay Aquarium
Monterey Bay Aquarium
Audience Honor, Gold

Campaign by Platform

Emerging Platform

We Do Our Own (Marketing) Stunts
Paramount Pictures
Winner

Facebook Messenger

Michael Kors: Facebook Messenger Chatbot (Michael Kors Concierge)
Michael Kors
Winner

Pinterest

Family Handyman’s DIY Approach to Building a Trusted Space on Pinterest
Trusted Media Brands
Winner, Audience Honor

Snapchat

The Grinch
Illumination, Universal Pictures, Essence
Winner

WeChat

Draw Something SF
Hylink
Winner, Audience Honor

WhatsApp

#BeatTheCrave
WATConsult, Saffola Active Slimming Nutri-Shake
Winner

Facebook

Chevy Trick-or-Treat
Weber Shandwick, Digital Image Studios, Chevrolet
Winner

Instagram

National Geographic + Samsung: Captured #withGalaxy
National Geographic Partners + Samsung + Starcom
Winner

Reddit

How LEGO partnered with Reddit to bring joy to the holidays
The LEGO Group
Winner

Twitter

Toy Story Land
mcgarrybowen, The Walt Disney Company
Winner

Weibo

#MyHawaiianStyle
Hylink
Winner, Audience Honor

YouTube

AT&T Hello Lab Presents “Guilty Party”
Fullscreen, AT&T
Winner

Content and Media

Branded Content

Rice Krispies Treats® Love Notes
Edelman, Kellogg's Rice Krispies Treats
Winner

Branded Series

AT&T Hello Lab Presents "Guilty Party"
Fullscreen, AT&T
Winner

Data Visualization

Honda - R vs. R
RPA, American Honda Motor Co., Inc.
Winner

Filter/Lens

Michael Kors: Facebook’s First Augmented Reality Advertiser
Michael Kors
Winner

Hashtag

#CrockPotIsInnocent
Edelman, Newell Brands
Winner

Native Advertising

AT&T Hello Lab Presents "The Bright Fight"
Fullscreen, AT&T
Winner

User-Generated Content

GoPro Million Dollar Challenge
GoPro
Winner

Branded Podcast

Rachel Maddow Presents: Bag Man, an MSNBC Podcast
MSNBC and MCKINNEY
Winner Escape At Dannemora: Real Crime Profile Podcast Series
SHOWTIME Networks, Inc., Wondery
Audience Honor, Gold UnErased: The History of Conversion Therapy in America
Focus Features
Silver

Contest or Promotion

Netflix Bright 'Calling All Will Smiths'
We Are Social, Will O_Rourke, Netflix
Winner WFH - Work from Hawaii
Edelman, Hawaii Visitors & Convention Bureau
Gold A Simple Favor - Instagram Search Party for Emily Nelson
PopShorts, Starcom, Lionsgate Entertainment
Gold TummerTime
Weber Shandwick, GSK Consumer Healthcare, TUMS
Silver Adobe D&D: The Terror Of Undermountain
Edelman, Adobe
Bronze Atom Tickets - "Breakup with MoviePass" Sweepstakes
Atom Tickets
Audience Honor, Bronze

Emojis

2018 MTV Video Music Awards - Emoji Teases
MTV
Winner, Audience Honor

GIFs

WWE’s official GIPHY Channel
WWE
Winner

Meme

Ron From Accounting
NFL
Winner Fenty Beauty
Fenty Beauty
Gold

Polls & Surveys

Oscar Mayer Hotline
mcgarrybowen, Oscar Mayer
Winner #Mayochup
ICF Next, VML, Starcom, Heinz
Gold

Video

Girl Scouts of the USA: All Girl Scout PSA
Socialfly, Vagrants, Girl Scouts of the USA
Winner Looking Up
Saatchi & Saatchi Wellness, St. George's Clock Towers Restoration Project
Gold 13 Reasons Why - Season 2 Date Announcement
Size Matters, Netflix
Gold We Do Our Own (Marketing) Stunts
Paramount Pictures
Silver Inspire an exquisite stay with Vogue x St. Regis
St. Regis Hotels & Resorts
Silver Fyrestock by Shutterstock
Shutterstock & DiMassimo Goldstein
Audience Honor, Bronze

Influencer & Celebrity Brand Partnership

Facebook Partnership

AT&T Hello Lab Presents “Starter Pack”
Fullscreen, AT&T
Winner

Multi-Platform Partnership

WILL IT CLOG?
Reach Agency, AKQA, OMD, Liquid-Plumr®
Winner Let's Ragnarok
Big Spaceship, King Digital
Gold Can't Judge a Book
McCann New York, Mastercard
Gold VH1 Martha & Snoop’s Potluck Dinner Party + Hidden Valley Ranch
Viacom Velocity, HVR
Gold Seize the Awkward
Ad Council, Droga5, Northbound, The Jed Foundation, American Foundation for Suicide Prevention
Audience Honor, Silver Nike, Collab, and C+C: Nike Young Athletes "Just Do It" Pep Talks
Collab, C+C, Nike
Bronze

YouTube Partnership

Hershey & Epic Meal Time crush the munchies with Oh Henry! 4:25
Reprise, UM, Anomaly, Mint, The Hershey Company
Winner

Instagram Partnership

#FindMyiD
Clinique, Black Tomato
Winner

Snapchat Partnership

Spencer Pratt Will Heal You
MTV
Winner, Audience Honor

Websites & Apps

Books & News

Subway Reads
ATTCK, Literacy Partners
Winner, Audience Honor

Entertainment

ellentube.com & ellentube app
Ellen Digital Network
Winner, Audience Honor

Food & Beverage

Guac Is Not Extra
Day One Agency, Chipotle
Winner

Health, Fitness & Medical

Magic Tree App Launch Social Media Campaign
Real Chemistry, Celgene Corporation
Winner, Audience Honor

Photo & Video

RT 360
RT360
Winner, Audience Honor

Travel & Weather

#DCmoments City Guides
Dorchester Collection
Winner, Audience Honor

Dating

Ice-T Tries Coffee and Bagels for the First Time With Coffee Meets Bagel
Coffee Meets Bagel
Winner, Audience Honor

Gaming

#PowerlessQueen
WATConsult, Project Nanhi Kali
Winner

Kids & Lifestyle

Nickelodeon SCREENS UP App
Nickelodeon
Winner, Audience Honor

Strategy & Engagement

Artificial Intelligence

Westworld: The Maze
360i, HBO
Winner

Chatbots

Ruffles - NFL Chatbot
Yalochat, Ruffles Mx
Winner, Audience Honor

Customer Service

General Motors Social Customer Care
General Motors & FleishmanHillard
Winner

Humor

Peter: Deadpool's Number Two
EP+Co, 20th Century Fox
Winner The World’s Most ‘Extra’ Tampon
Edelman, Edgewell Personal Care
Gold Purge Shopping Channel
USA Network
Silver The Daily Show: Between the Scenes
The Daily Show, Comedy Central
Silver IFC
GLOW, IFC
Bronze

Large Media Buying Strategy

2018 FIFA World Cup on FOX - Large Digital Media Buying Strategy
FOX Sports
Winner

Localization

U.S. Cotton: The Cotton the World Trusts
Cramer-Krasselt, Cotton Council International
Winner

Mid-Range Media Buying Strategy

Impractical Jokers: Official Scoopski Potato Scooper Job Posting
truTV
Winner

Online Community

Starbucks Leaf Rakers Society
Starbucks
Winner Nx on Netflix
hi5.agency, Netflix
Gold Southwest Airlines Community
Southwest Airlines
Gold Tia Mowry's Quick Fix
Kin
Audience Honor, Silver AT&T Hello Lab Presents "Guilty Party"
Fullscreen, AT&T
Silver

Physical & Digital

Shipping a Truckload of Trolling for National Avocado Day
The Many, QDOBA
Winner Google Street View Documents 5 Blind Veterans Kayaking the Grand Canyon
Sandy Russell Creative, Sender Films, Google Street View
Gold

Real Time Response

#CrockPotIsInnocent
Edelman, Newell Brands
Winner Enough: MTV's Parkland Response
MTV
Gold

Social Media Tool

What’s Inside Matters
Cramer-Krasselt, TreeHouse Foods
Winner Chant Generator
BBDO Atlanta, Old 4th Distillery
Winner, Audience Honor

Storytelling

This Is My Brother
American Experience | WGBH
Winner

Call to Action

MTV's +1 the Vote
MTV
Winner #TUNNELNOTTONNEL
VaynerMedia, Budweiser
Gold Smirnoff Equalizer
Carat, Smirnoff, Spotify
Audience Honor, Gold AT&T Hello Lab Presents "The Bright Fight"
Fullscreen, AT&T
Gold

Creative use of Technology

TBS: Final Space: Facebook Live - Cards with Gary
GLOW, TBS
Winner

Gamification

Hoppy
Deutsch, AB InBev
Winner Hilton Suites Brands "Guess How Spacious"
GSD&M, Hilton Suites Brands
Gold

Integration with Live Television

Shark Week Explorer
Discovery, Inc.
Winner

LGBTQ Community Engagement

DTFix Dating
KWT Global, OkCupid
Winner

Location-Based Experience

Guilty Pleas-ures Ice Cream Truck
MoveOn
Winner

Multicultural Community Engagement

Know Your Girls
Susan G. Komen, The Ad Council, Translation and Good Stuff Digital
Winner

Organic Promotion

End Family Fire
The Advertising Council, The Brady Center to Prevent Gun Violence, Droga5, The Gun Safety Alliance, Sunshine Sachs, and Zenith
Winner, Audience Honor

Real Time Media Buy

We're Ready
KOI IXS, Grain Group, Puerto Rico Tourism Company
Winner

Shoe-String Media Buying Strategy

United Technologies’ Employees Take Off On Aviation Day
United Technologies Corporation
Winner, Audience Honor National Fried Chicken & Waffle Day
PPK, Metro Diner
Winner

Spokesperson

Charlie's Perfect Pitch
McCann New York, Mastercard
Winner I am Everything Trump Hates
MoveOn
Gold

Video by Platform

Facebook Live

#ChildrensHospitalsWeek Live-athon
Children's Miracle Network Hospitals, Telescope
Winner GE: The Creators Circle
VaynerMedia, GE
Gold Personal Personnel: Live Q&As with the Royal Navy
Great State, Royal Navy
Silver Applebee’s Dollar Zombie Facebook Live Stream
TELESCOPE, GREY NEW YORK, TOWNHOUSE
Silver UPFRONTS 2018 FACEBOOK LIVE EVENT
Crown Media
Audience Honor, Bronze GE: Guess What We're Printing?
VaynerMedia, GE
Bronze

IGTV

60 Second Draw
MTV
Winner

Instagram Video

Mini-Mock: Gummy Animal Breeder
Comedy Central - Viacom
Winner Reverse Brothers Pawn
WeBuyGold
Gold

Snapchat Story

Skol Scribbles
Minnesota Vikings
Winner, Audience Honor Ronda Rousey trains for 4 hours straight at WWE's Performance Center
WWE
Winner

Facebook Video

If Monopoly was real life
Jungle Creations, OMD UK, Hasbro UK
Winner, Audience Honor

Instagram Story

Around the World with CNN
CNN
Winner

Snapchat Discover Story

MTV's Promposal
MTV
Winner Face Forward
E! Entertainment
Audience Honor, Gold

Twitter Video

The Daily Show
The Daily Show, Comedy Central
Winner Mini-Mock: BDSM Food Porn
Comedy Central - Viacom
Winner The UPS Store: The Labo Toy-Con-Tainer
EP+Co, The UPS Store
Gold Xbox Game Pass Social Launch Video
Ayzenberg, Microsoft
Silver #StopKavanaugh
Lambda Legal
Audience Honor, Bronze

Video Content

360 Video

Homelessness in Los Angeles: My People, Our Stories
Contrast, Al Jazeera
Winner Free Solo Climbing El Capitan 360 Video
National Geographic, Jimmy Chin, E. Chai Vasarhelyi, Framestore
Audience Honor, Gold We Do Our Own (Marketing) Stunts
Paramount Pictures
Silver Google Street View Documents 5 Blind Veterans Kayaking the Grand Canyon
Sandy Russell Creative, Sender Films, Google
Silver Get Behind the Wheel of the Arrow SAM Car
Arrow Electronics
Silver

Comedy Video

The World’s Most ‘Extra’ Tampon
Edelman, Edgewell Personal Care
Winner NFL Rookies Draw Team Logos
NFL
Gold What Could Go Wrong
Barbarian, Solace
Silver New York Holiday Gift Guide with Fenty Beauty
Fenty Beauty
Bronze

Instructional

Dumpster Diving Reveals U.S. Food Waste Crisis
AJ+
Winner

Live News Coverage

"A Poppy Worn, A Hero Honored"
United Services Automobile Association (USAA)
Winner, Audience Honor The Yellow Vests
Ruptly
Gold

Long Form Video

TODAY: Survivors: What happens after the headlines fade.
TODAY Digital
Winner

Short Form Video

March For Our Lives - Moments of Silence
Precision Strategies, March For Our Lives
Winner

Virtual Reality

First Ever 3D VR Filmed in Space
National Geographic, Black Dot Films VR
Winner, Audience Honor

Augmented Reality

adidas Originals Deerupt
Annex88, adidas Originals
Winner Oxygen’s Forensic Detective: Inside the Crime Scene
Oxygen, NeoPangea
Audience Honor, Gold Michael Kors: Facebook’s First Augmented Reality Advertiser
Michael Kors
Gold

Ephemeral Video

HRC Launches Political Ads Aimed at Equality Voters in Swing States
Human Rights Campaign
Winner

Live Event Coverage

2018 MTV Video Music Awards
MTV
Winner

Live Streaming Video

TBS: Final Space: Facebook Live - Cards with Gary
GLOW, TBS
Winner GE: The Creators Circle
VaynerMedia, GE
Gold GE: Guess What We're Printing?
VaynerMedia, GE
Gold

Medium-Length Video

WATER UNDER FIRE
UNICEF
Winner Better Butts
truth, 72andSunny, Assembly
Gold WestJet Christmas Miracle: Uniting Through Traditions
studio m, WestJet
Silver "To Our Fans" - Shameless Season 9 Announcement
SHOWTIME Networks, Inc.
Audience Honor, Bronze Code & Response
IBM Originals
Bronze

Video Pre-Roll

Honda Certified Pre-Owned Vehicles: Pre-Owned Pre-Roll
RPA, American Honda Motor Co., Inc.
Winner Safer ≠ Safe
truth, 72andSunny, Assembly
Gold

Agency of the Year

Large Agency of the Year

We Are Social Winner

Small Agency of the Year

Annex88 Winner

Mid-Sized Agency of the Year

hi5.agency Winner