THE SHORTY SOCIAL GOOD AWARDS ARE OPEN FOR ENTRIES! ENTER NOW

4th Annual Shorty Social Good Awards Categories


See below for official categories. The late entry deadline is on September 18th, 2019 at 11:59pm ET.

11th Annual Industry Winners

Agency of the Year

Large Agency of the Year

We Are Social Winner

Mid-Sized Agency of the Year

hi5.agency Winner

Small Agency of the Year

Annex88 Winner

By Campaign

Integrated Campaign

"A Poppy Worn, A Hero Honored"
United Services Automobile Association (USAA)
Winner, Audience Honor

Mobile Campaign

adidas Originals Deerupt
Annex88, adidas Originals
Winner

Multi-Platform Campaign

Girl Scouts of the USA: All Girl Scout PSA
Socialfly, Vagrants, Girl Scouts of the USA
Winner, Audience Honor

Social Good Campaign

In Someone Else's Shoes
Arnold Worldwide, Santander Bank
Winner

By Design

Art Direction

Arby’s #MakeMySandwich: A Portrait of Social Success
Moxie, Arby's
Winner

Brand Identity

Girls Do Poop
Scentsible LLC dba Poo~Pourri
Winner

Brand Redesign

The Kernel of Innovation
FP1 Strategies, Corn Refiners Association
Winner

Graphics

Adobe D&D: The Terror Of Undermountain
Edelman, Adobe
Winner

Images

#Romanovs100: 4,000 photos. 4 social networks. 1 family.
RT
Winner

UX/UI

Hoppy
Deutsch, AB InBev
Winner, Audience Honor

By Industry

Auto

Annie & Kathleen: A Beetle Story
Volkswagen of America, First & 42nd (A Daniel J. Edelman Company), Third Story Films
Winner

Beauty

Herbal Essences - "Common Scents"
The Foundry @ Meredith, Herbal Essences
Winner

Business to Business

IBM Content Cantina
IBM Originals
Winner

Consumer Brand

AXE the LABEL
Edelman, Unilever
Winner

Cultural Institution

Royal Museums Greenwich's Space LIVES
Royal Museums Greenwich
Winner

Education

Breakthrough Taco Will Change Breakfast — and the World
The University of Texas at Austin
Winner

Entertainment

Netflix Queer Eye 'Yass, Australia’
We Are Social, Winifred, Netflix
Winner

Family & Parenting

Medela 22Victories
Ogilvy, Medela
Winner, Audience Honor

Fashion

adidas Originals Deerupt
Annex88, adidas Originals
Winner

Financial Services

Can't Judge a Book
McCann New York, Mastercard
Winner, Audience Honor

Food & Beverage

Hershey & Epic Meal Time crush the munchies with Oh Henry! 4:25
Reprise, UM, Anomaly, Mint, The Hershey Company
Winner

Games

K/DA - POP/STARS
Campaign Produced By Riot Games
Winner

Government & Politics

Doors
Putnam Partners, MJ Hegar for Congress
Winner

Health & Fitness

The World’s Most ‘Extra’ Tampon
Edelman, Edgewell Personal Care
Winner

Home & Decor

Traveling Home: an Interactive and Entertaining Branded Series
Home Love Network, Vivint Smart Home and Wayfair
Winner

Hospitality

Chef’s Cut: Insightful Social Shares
Marriott International
Winner

Insurance

Every Beat Matters
Edelman, All is Well, PEMCO Insurance
Winner, Audience Honor

Live Events

2018 MTV Video Music Awards
MTV
Winner

News & Media

NowThis -- the no. 1 global news brand on social
NowThis News
Winner

Non-Profit

#TheFutureIsVoting
ACE Content, HeadCount
Winner

Pets & Animals

142nd Westminster Kennel Club Dog Show
GLOW, Westminster Kennel Club Dog Show
Winner

Publishing

The Times of India - Flirt with your city
Bennett Coleman & Co. Ltd.
Winner, Audience Honor

Real Estate

Innovators Series
Kastner, Brookfield Properties
Winner

Restaurants

Guac Is Not Extra
Day One Agency, Chipotle
Winner

Retail & E-Commerce

L.L.Bean Be an Outsider at Work
Jack Morton Worldwide, Weber Shandwick, L.L.Bean
Winner

Social Activism

Bulletproof words.
La Doblevida, Article 19
Winner

Sports

Gritty
Philadelphia Flyers
Winner

Technology

Extreme Unboxing
Lenovo
Winner

Television

truTV Awareness Month
truTV
Winner

Travel & Tourism

WFH - Work from Hawaii
Edelman, Hawaii Visitors & Convention Bureau
Winner

Wine, Beer & Spirits

Captain Morgan #LiveLikeACaptain
1000heads, Diageo | Captain Morgan
Winner

By Overall Presence

Facebook Presence

WWE on Facebook
WWE
Winner

Instagram Presence

The #GoPro Community
GoPro
Winner

Snapchat Presence

Vertical Networks: Mobile Entertainment for the Social Native Audience
Vertical Networks
Winner

Twitter Presence

Merriam-Webster: The Internet's Favorite Dictionary
Merriam-Webster
Winner

YouTube Presence

Great Big Story
Great Big Story
Winner

Campaign by Platform

Emerging Platform

We Do Our Own (Marketing) Stunts
Paramount Pictures
Winner

Facebook

Chevy Trick-or-Treat
Weber Shandwick, Digital Image Studios, Chevrolet
Winner

Facebook Messenger

Michael Kors: Facebook Messenger Chatbot (Michael Kors Concierge)
Michael Kors
Winner

Instagram

National Geographic + Samsung: Captured #withGalaxy
National Geographic Partners + Samsung + Starcom
Winner

Pinterest

Family Handyman’s DIY Approach to Building a Trusted Space on Pinterest
Trusted Media Brands
Winner, Audience Honor

Reddit

How LEGO partnered with Reddit to bring joy to the holidays
The LEGO Group
Winner

Snapchat

The Grinch
Illumination, Universal Pictures, Essence
Winner

Twitter

Toy Story Land
mcgarrybowen, The Walt Disney Company
Winner

WeChat

Draw Something SF
Hylink
Winner, Audience Honor

Weibo

#MyHawaiianStyle
Hylink
Winner, Audience Honor

WhatsApp

#BeatTheCrave
WATConsult, Saffola Active Slimming Nutri-Shake
Winner

YouTube

AT&T Hello Lab Presents “Guilty Party”
Fullscreen, AT&T
Winner

Content and Media

Branded Content

Rice Krispies Treats® Love Notes
Edelman, Kellogg's Rice Krispies Treats
Winner

Branded Podcast

Rachel Maddow Presents: Bag Man, an MSNBC Podcast
MSNBC and MCKINNEY
Winner

Branded Series

AT&T Hello Lab Presents "Guilty Party"
Fullscreen, AT&T
Winner

Contest or Promotion

Netflix Bright 'Calling All Will Smiths'
We Are Social, Will O_Rourke, Netflix
Winner

Data Visualization

Honda - R vs. R
RPA, American Honda Motor Co., Inc.
Winner

Emojis

2018 MTV Video Music Awards - Emoji Teases
MTV
Winner, Audience Honor

Filter/Lens

Michael Kors: Facebook’s First Augmented Reality Advertiser
Michael Kors
Winner

GIFs

WWE’s official GIPHY Channel
WWE
Winner

Hashtag

#CrockPotIsInnocent
Edelman, Newell Brands
Winner

Meme

Ron From Accounting
NFL
Winner

Native Advertising

AT&T Hello Lab Presents "The Bright Fight"
Fullscreen, AT&T
Winner

Polls & Surveys

Oscar Mayer Hotline
mcgarrybowen, Oscar Mayer
Winner

User-Generated Content

GoPro Million Dollar Challenge
GoPro
Winner

Video

Girl Scouts of the USA: All Girl Scout PSA
Socialfly, Vagrants, Girl Scouts of the USA
Winner

Influencer & Celebrity Brand Partnership

Facebook Partnership

AT&T Hello Lab Presents “Starter Pack”
Fullscreen, AT&T
Winner

Instagram Partnership

#FindMyiD
Clinique, Black Tomato
Winner

Multi-Platform Partnership

WILL IT CLOG?
Reach Agency, AKQA, OMD, Liquid-Plumr®
Winner

Snapchat Partnership

Spencer Pratt Will Heal You
MTV
Winner, Audience Honor

TikTok Partnership

Twitter Partnership

YouTube Partnership

Hershey & Epic Meal Time crush the munchies with Oh Henry! 4:25
Reprise, UM, Anomaly, Mint, The Hershey Company
Winner

Strategy & Engagement

Artificial Intelligence

Westworld: The Maze
360i, HBO
Winner

Call to Action

MTV's +1 the Vote
MTV
Winner

Chatbots

Ruffles - NFL Chatbot
Yalochat, Ruffles Mx
Winner, Audience Honor

Creative use of Technology

TBS: Final Space: Facebook Live - Cards with Gary
GLOW, TBS
Winner

Customer Service

General Motors Social Customer Care
General Motors & FleishmanHillard
Winner

Gamification

Hoppy
Deutsch, AB InBev
Winner

Humor

Peter: Deadpool's Number Two
EP+Co, 20th Century Fox
Winner

Integration with Live Television

Shark Week Explorer
Discovery, Inc.
Winner

Large Media Buying Strategy

2018 FIFA World Cup on FOX - Large Digital Media Buying Strategy
FOX Sports
Winner

LGBTQ Community Engagement

DTFix Dating
KWT Global, OkCupid
Winner

Localization

U.S. Cotton: The Cotton the World Trusts
Cramer-Krasselt, Cotton Council International
Winner

Location-Based Experience

Guilty Pleas-ures Ice Cream Truck
MoveOn
Winner

Mid-Range Media Buying Strategy

Impractical Jokers: Official Scoopski Potato Scooper Job Posting
truTV
Winner

Multicultural Community Engagement

Know Your Girls
Susan G. Komen, The Ad Council, Translation and Good Stuff Digital
Winner

Online Community

Starbucks Leaf Rakers Society
Starbucks
Winner

Organic Promotion

End Family Fire
The Advertising Council, The Brady Center to Prevent Gun Violence, Droga5, The Gun Safety Alliance, Sunshine Sachs, and Zenith
Winner, Audience Honor

Physical & Digital

Shipping a Truckload of Trolling for National Avocado Day
The Many, QDOBA
Winner

Real Time Media Buy

We're Ready
KOI IXS, Grain Group, Puerto Rico Tourism Company
Winner

Real Time Response

#CrockPotIsInnocent
Edelman, Newell Brands
Winner

Shoe-String Media Buying Strategy

United Technologies’ Employees Take Off On Aviation Day
United Technologies Corporation
Winner, Audience Honor National Fried Chicken & Waffle Day
PPK, Metro Diner
Winner

Social Media Tool

Chant Generator
BBDO Atlanta, Old 4th Distillery
Winner, Audience Honor What’s Inside Matters
Cramer-Krasselt, TreeHouse Foods
Winner

Spokesperson

Charlie's Perfect Pitch
McCann New York, Mastercard
Winner

Storytelling

This Is My Brother
American Experience | WGBH
Winner

Video by Platform

Facebook Live

#ChildrensHospitalsWeek Live-athon
Children's Miracle Network Hospitals, Telescope
Winner

Facebook Video

If Monopoly was real life
Jungle Creations, OMD UK, Hasbro UK
Winner, Audience Honor

IGTV

60 Second Draw
MTV
Winner

Instagram Story

Around the World with CNN
CNN
Winner

Instagram Video

Mini-Mock: Gummy Animal Breeder
Comedy Central - Viacom
Winner

Snapchat Discover Story

MTV's Promposal
MTV
Winner

Snapchat Story

Ronda Rousey trains for 4 hours straight at WWE's Performance Center
WWE
Winner Skol Scribbles
Minnesota Vikings
Winner, Audience Honor

Twitter Video

The Daily Show
The Daily Show, Comedy Central
Winner Mini-Mock: BDSM Food Porn
Comedy Central - Viacom
Winner

Video Content

360 Video

Homelessness in Los Angeles: My People, Our Stories
Contrast, Al Jazeera
Winner

Augmented Reality

adidas Originals Deerupt
Annex88, adidas Originals
Winner

Comedy Video

The World’s Most ‘Extra’ Tampon
Edelman, Edgewell Personal Care
Winner

Ephemeral Video

HRC Launches Political Ads Aimed at Equality Voters in Swing States
Human Rights Campaign
Winner

Instructional

Dumpster Diving Reveals U.S. Food Waste Crisis
AJ+
Winner

Live Event Coverage

2018 MTV Video Music Awards
MTV
Winner

Live News Coverage

"A Poppy Worn, A Hero Honored"
United Services Automobile Association (USAA)
Winner, Audience Honor

Live Streaming Video

TBS: Final Space: Facebook Live - Cards with Gary
GLOW, TBS
Winner

Long Form Video

TODAY: Survivors: What happens after the headlines fade.
TODAY Digital
Winner

Medium-Length Video

WATER UNDER FIRE
UNICEF
Winner

Short Form Video

March For Our Lives - Moments of Silence
Precision Strategies, March For Our Lives
Winner

Video Pre-Roll

Honda Certified Pre-Owned Vehicles: Pre-Owned Pre-Roll
RPA, American Honda Motor Co., Inc.
Winner

Virtual Reality

First Ever 3D VR Filmed in Space
National Geographic, Black Dot Films VR
Winner, Audience Honor

Websites & Apps

Books & News

Subway Reads
ATTCK, Literacy Partners
Winner, Audience Honor

Dating

Ice-T Tries Coffee and Bagels for the First Time With Coffee Meets Bagel
Coffee Meets Bagel
Winner, Audience Honor

Entertainment

ellentube.com & ellentube app
Ellen Digital Network
Winner, Audience Honor

Finance

Food & Beverage

Guac Is Not Extra
Day One Agency, Chipotle
Winner

Gaming

#PowerlessQueen
WATConsult, Project Nanhi Kali
Winner

Health, Fitness & Medical

Magic Tree App Launch Social Media Campaign
W2O, Celgene Corporation
Winner, Audience Honor

Kids & Lifestyle

Nickelodeon SCREENS UP App
Nickelodeon
Winner, Audience Honor

Photo & Video

RT 360
RT360
Winner, Audience Honor

Productivity

Travel & Weather

#DCmoments City Guides
Dorchester Collection
Winner, Audience Honor

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social good awards late deadline is on september 18, 2019.