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Special Project

Special Project
From the 11th Annual Shorty Awards

Broken Record

Silver Honor in Health & Fitness


As UCHealth continues to evolve telling our patients' stories, we chose to tell the story of the challenges our patients overcome and how they thrived. Our objective was to share these stories as a way to showcase the breadth of specialties offered at UCHealth as well as the remarkable results and successes of our patients post-injury.

Strategy and Execution

The primary goal and strategy of this campaign was to tell a different health care story, one that focused on how the patient not only survived, but thrived after their injury. Our goal is for patients to "Live Extraordinary" and this campaign showed just that. We created this 60 second video for broadcast, digital, and social. We then created several :15 and :30 second spots for individual patients, as well as out-of-home assets, radio, broadcast, social and digital takedowns. Success was measured in video views and impressions, contributing to our awareness and consideration goals.


Louisa, 46, is a breast cancer survivor who took a trip to around the world after her chemotherapy treatment to celebrate life. David, 38, suffered a devastating hemorrhagic stroke an had to be hospitalized and in a rehabilitation center for more than two months. Then he had to learn how to walk again and how to rebuild his life. Yosvani, 37, is a professional ballet dancer who injured his Achilles and is now back onstage. Alina jumped out of a fourth-floor window when an arsonist set her apartment building on fire and she's back to normal life with a prosthetic.


This video garnered 2.1 MM impressions and over 1.22M views on YouTube. Facebook and Instagram video views totaled 1.086 MM. Campaign impressions were over 28MM.


Video for Broken Record

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