ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards Best in Health and Fitness

Companies specializing in healthcare, pharmaceutical, life sciences or fitness are eligible for this award. Objectives may include developing and delivering product information to target audiences, creating shareable content on health and wellness, or building support for a health-related cause.

See previous winners and honorees here.

Finalists

finalist
gold
Samsung Wearables Influencer Activation
Samsung expanded its wearables portfolio in mid-2017 and was looking to drive awareness of the new products and position Samsung Mobile as a leader in the category. By working with relevant influencers around the world, we wanted to show how people can use Samsung devices as part of their daily routine as they pursue a well-balanced, healthy and f…
finalist
gold
audience
The Well by Northwell - Revmade
The Well is a manifestation of Northwell Health's mission to make a difference as an honest, trusted and caring partner. We're connecting with consumers to provide them with personalized, authentic content (think: no stock answers, less stock images and more original photography, no clinical jargon and no sugar-coating) that reduces their stress, …
finalist
silver
Broken Record
As UCHealth continues to evolve telling our patients' stories, we chose to tell the story of the challenges our patients overcome and how they thrived. Our objective was to share these stories as a way to showcase the breadth of specialties offered at UCHealth as well as the remarkable results and successes of our patients post-injury.
finalist
silver
Medela 22Victories
The cultural expectations around breastfeeding puts a lot of pressure on new moms: public health groups and health care providers emphasize that "breast is best" for mom and baby, while Instagram and mommy bloggers make the process seem natural, beautiful, and effortless.But while many moms make the choice to breastfeed, 1 in 4 don't make it past …
finalist
silver
Resolution
The birth of a child. The need for a scan. A visit to a sick loved one. Each person enters and engages with a hospital for different reasons. But as a brand, how does a hospital stay relevant before and after those moments? With this question in mind, the Memorial Hermann team spent 2018 building and launching a data-informed content strategy d…

Nominees

Creating a Leading Wellness Brand on Social with Herbalife
Dear Doctor & Best Practices
Every day, we work with thousands of doctors to help tens of thousands of people manage their medications. Getting to collaborate with physicians in this way has shown us exactly why they're the original heroes of healthcare. At Capsule, we're in a unique position of engaging with doctors, customers, and other healthcare stakeholders equally, so we understa…
Johnson & Johnson's #makeHIVhistory Campaign
When was the last time you heard about HIV?The virus has faded from public discourse since the height of the AIDS crisis in the 1980s. This is a problem, because not talking about HIV makes it more dangerous. The Center for Disease Control reports that rates of HIV diagnoses are increasing among 25- to 29-year-olds and has cited inadequate sex education and…
Mount Sinai Health System Patient Experience Initiative – Your Voice Counts
In 2018, the Mount Sinai Health System launched a cultural transformation initiative aimed at elevating the patient experience. This initiative is system wide, extending across all Mount Sinai Health System hospitals, ambulatory locations and the Icahn School of Medicine at Mount Sinai. Our overarching objective is to ensure Mount Sinai delivers the highest…
Runtastic: Content Marketing - Inspiring & Educating Users to Live Healthier and More Active Lives
It only takes the first step to get started, but in what direction should you take that first step? Whether it's running, working out or just living a more active lifestyle, Runtastic has you covered. We combine educational and inspirational content on our Runtastic blog and social media channels to give our users a holistic, authentic approach to achieving…
TummerTime
As America's #1 antacid, TUMS is well-known for its history of heartburn relief. But now, the product consumers know and love relieves more than just heartburn. That's right, new TUMS Chewy Bites with Gas Relief fights heartburn AND gas. To drive consideration and purchase intent of this new product, TUMS sought to appeal to a target in denial of their symp…