THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign NEW! Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign NEW! Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Humanitarian Aid Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative NEW! Public Health Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Restaurants Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms NEW! TikTok Twitter YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality NEW! Gaming NEW! Images NEW! Interactive Content NEW! Live Streaming Long Form Video Micro-site or Blog NEW! Podcast Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology CTV/OTT NEW! Data & Insights NEW! Employee Engagement Event & Experiential NEW! Fundraising Strategy Generative AI NEW! Micro-Influencer Strategy Paid Media PSA Real Time Response Single Post Social Commerce NEW! Storytelling User Generated Content

From the 11th Annual Shorty Awards Best in Health and Fitness

Companies specializing in healthcare, pharmaceutical, life sciences or fitness are eligible for this award. Objectives may include developing and delivering product information to target audiences, creating shareable content on health and wellness, or building support for a health-related cause.

See previous winners and honorees here.

Winner

Health & Fitness
winner
The World’s Most ‘Extra’ Tampon
Playtex Gentle Glide launched in 1973, at a time when tampons with plastic applicators were conside…

Finalists

Health & Fitness
finalist
gold honor
Samsung Wearables Influencer Activation
Samsung expanded its wearables portfolio in mid-2017 and was looking to drive awareness of the new …
Health & Fitness
finalist
gold honor
audience honor
The Well by Northwell - Revmade
The Well is a manifestation of Northwell Health's mission to make a difference as an honest, truste…
Health & Fitness
finalist
silver honor
Broken Record
As UCHealth continues to evolve telling our patients' stories, we chose to tell the story of the ch…
Health & Fitness
finalist
silver honor
Medela 22Victories
The cultural expectations around breastfeeding puts a lot of pressure on new moms: public health gr…
Health & Fitness
finalist
silver honor
Resolution
The birth of a child. The need for a scan. A visit to a sick loved one. Each person enters and e…

Nominees

Health & Fitness
finalist
silver honor
Broken Record
As UCHealth continues to evolve telling our patients' stories, we chose to tell the story of the ch…
Health & Fitness
Creating a Leading Wellness Brand on Social with Herbalife
Health & Fitness
Dear Doctor & Best Practices
Every day, we work with thousands of doctors to help tens of thousands of people manage their medic…
Health & Fitness
Johnson & Johnson's #makeHIVhistory Campaign
When was the last time you heard about HIV?The virus has faded from public discourse since the heig…
Health & Fitness
finalist
silver honor
Medela 22Victories
The cultural expectations around breastfeeding puts a lot of pressure on new moms: public health gr…
Health & Fitness
Mount Sinai Health System Patient Experience Initiative – Your Voice Counts
In 2018, the Mount Sinai Health System launched a cultural transformation initiative aimed at eleva…
Health & Fitness
finalist
silver honor
Resolution
The birth of a child. The need for a scan. A visit to a sick loved one. Each person enters and e…
Health & Fitness
Runtastic: Content Marketing - Inspiring & Educating Users to Live Healthier and More Active Lives
It only takes the first step to get started, but in what direction should you take that first step?…
Health & Fitness
finalist
gold honor
Samsung Wearables Influencer Activation
Samsung expanded its wearables portfolio in mid-2017 and was looking to drive awareness of the new …
Health & Fitness
finalist
gold honor
audience honor
The Well by Northwell - Revmade
The Well is a manifestation of Northwell Health's mission to make a difference as an honest, truste…
Health & Fitness
winner
The World’s Most ‘Extra’ Tampon
Playtex Gentle Glide launched in 1973, at a time when tampons with plastic applicators were conside…
Health & Fitness
TummerTime
As America's #1 antacid, TUMS is well-known for its history of heartburn relief. But now, the produ…