THE SHORTY SOCIAL GOOD AWARDS ARE OPEN FOR ENTRIES! ENTER NOW

4th Annual Shorty Social Good Awards Categories


See below for official categories. The early entry deadline is on June 26th, 2019 at 11:59pm ET.

From the 11th Annual Shorty Awards

What the Fashion

Finalist in Snapchat Discover Story

Gold Distinction in Snapchat Presence

About this entry

As the new, Millennial take on the E! linear franchise FASHION POLICE, "WHAT THE FASHION" strives to become the go-to show for celebrity fashion for a mobile-first audience. With a 48-hour window from filming to delivery, the show aspires to stay as topical as possible with an extensive research and prep process for photos and graphics. Our challenge week after week is to deliver a topical episode with an incredibly tight turnaround while maintaining and improving our show's quality, which we have been able to achieve every week since its launch in January of 2017. Our main goal is to grow our loyal audience and time spent with our show. We also hope to continue to expand our brand beyond Snapchat onto platforms such as YouTube, Instagram etc. Additionally, we hope to expand our brand beyond digital platforms and bring WHAT THE FASHION to linear television for a new audience.

Why does this entry deserve to win?

While viewers expand their fashion knowledge, our hosts bring a one-of-a-kind angle to the show with comparative commentary and spot-on comedic timing. Viewers return each week to see which new events and trends the three vibrant co-hosts will cover. Other social outreach includes BTS clips and promotional trailers pushed out through our Instagram account as well as across E! Entertainment's O&O social channels.

Results

WHAT THE FASHION has been nominated for a Digiday Award for "Best Use of Social" and averages 3.3 million unique viewers per episode on Snapchat in 2018. Time spent per user has increased 14% from Q3 to Q4 and since its launch in January 2018 gained a total of 30.5MM US unique viewers and 40.6MM Global unique viewers and 1.5M US subscribers and 92% of US viewers are under the age of 35 years old. WHAT THE FASHION's three NYFW Twitter Live episodes ranged from 800k – 1M views. These episodes ranked 9th, 10th and 11th for the history of E! News' Twitter video.

Media

Video for What the Fashion

Produced by

E! Entertainment

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social good awards early deadline is on june 26, 2019.