ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards

What the Fashion

Finalist in Snapchat Discover Story

Gold Distinction in Snapchat Presence

About this entry

As the new, Millennial take on the E! linear franchise FASHION POLICE, "WHAT THE FASHION" strives to become the go-to show for celebrity fashion for a mobile-first audience. With a 48-hour window from filming to delivery, the show aspires to stay as topical as possible with an extensive research and prep process for photos and graphics. Our challenge week after week is to deliver a topical episode with an incredibly tight turnaround while maintaining and improving our show's quality, which we have been able to achieve every week since its launch in January of 2017. Our main goal is to grow our loyal audience and time spent with our show. We also hope to continue to expand our brand beyond Snapchat onto platforms such as YouTube, Instagram etc. Additionally, we hope to expand our brand beyond digital platforms and bring WHAT THE FASHION to linear television for a new audience.

Why does this entry deserve to win?

While viewers expand their fashion knowledge, our hosts bring a one-of-a-kind angle to the show with comparative commentary and spot-on comedic timing. Viewers return each week to see which new events and trends the three vibrant co-hosts will cover. Other social outreach includes BTS clips and promotional trailers pushed out through our Instagram account as well as across E! Entertainment's O&O social channels.

Results

WHAT THE FASHION has been nominated for a Digiday Award for "Best Use of Social" and averages 3.3 million unique viewers per episode on Snapchat in 2018. Time spent per user has increased 14% from Q3 to Q4 and since its launch in January 2018 gained a total of 30.5MM US unique viewers and 40.6MM Global unique viewers and 1.5M US subscribers and 92% of US viewers are under the age of 35 years old. WHAT THE FASHION's three NYFW Twitter Live episodes ranged from 800k – 1M views. These episodes ranked 9th, 10th and 11th for the history of E! News' Twitter video.

Media

Video for What the Fashion

Produced by

E! Entertainment

Entry Credits