Best Snapchat Discover Story in Social Media - Shorty Awards

Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The regular entry deadline is on February 10th, 2022.

Campaign

Global Campaign Integrated Campaign Local Campaign Mobile Campaign Multi-Platform Campaign Social Good Campaign

Single Platform

Clubhouse NEW! Discord NEW! Emerging Platform Facebook Facebook Messenger Instagram LinkedIn Pinterest Reddit Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat Weibo WhatsApp YouTube

Influencer & Celebrity Brand Partnership

Emerging Platform NEW! Facebook Instagram Multi-Platform Snapchat TikTok Twitter YouTube

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images UX/UI Visual Effects NEW!

Video

360 Video Augmented Reality Comedy Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Short Form Video Stories NEW! Vertical Video NEW! Video Ad Virtual Reality

Virtual

Digital Pivot Immersive Online Event/Activation Remote Production

From the 11th Annual Shorty Awards Best Snapchat Discover Story

This award honors the most effective and creative use of video via a Snapchat Discover Story by a brand, agency or organization. This award will recognize social media campaigns that incorporate a Snapchat Discover Story or overall brand presence on Snapchat Discover.

See previous winners and honorees here.

Winner

Snapchat Discover Story

MTV's Promposal

Forget prom king and queen – today the only thing that matters when it comes to prom is the promposal. Not to be confused with wedding proposals, promposals are the elaborate ways high schoolers ask their dates to prom. We wanted to bring this exciting rite of passage to our viewers, inviting them along on the thrilling, often nerve-wracking journ…

Finalists

Snapchat Discover Story

FACE FORWARD was one of the first tutorial shows on Snapchat and our team pioneered the merging of narrative story telling with a tutorial format. The challenges that faced our team were not only figuring out how to create an optimized visual story telling language, but also establishing best practices for a tutorial Snapchat show. It was a challe…

Snapchat Discover Story

Best Snapchat Discover Story – MTV International/France

Our key objective was to create a Snapchat Discover presence that reflects and represents our young audience (Snapchat's demographic aligns with our own target audience, of between 14-34), producing daily diverse, intelligent, and entertaining content that informs and educates. The channel head set the target of achieving over 4 billion total view…

Snapchat Discover Story

NFL Highlights - A New NFL Snapchat Discover Story

The NFL Snapchat rolled out a brand new Discover Story this season, which served as a ground-breaking way for fans to receive and interact with publisher stories on Snapchat. Our highlights have always been a top performer on the platform, and we wanted to take it to the next level with the way we presented them. This led to the creation of the NF…

Snapchat Discover Story

Twinkle Twinkle Little Dick

Smoking cigarettes is bad. Young people know this because they have been told again, again, and again. And then one more time for good measure.But it's still not enough. Each year, thousands of young people will pick up their first cigarette and shorten their lifespans by ten years on average. It's our job to deliver the facts and truth about smok…

Snapchat Discover Story

What the Fashion

As the new, Millennial take on the E! linear franchise FASHION POLICE, "WHAT THE FASHION" strives to become the go-to show for celebrity fashion for a mobile-first audience. With a 48-hour window from filming to delivery, the show aspires to stay as topical as possible with an extensive research and prep process for photos and graphics. Our challe…

Nominees

Snapchat Discover Story

Goldman Sachs Blockchain Infographic Snapchat Promotion

The objective of distributing Goldman Sachs' interactive Blockchain infographic on The Economist's Snapchat Discover channel was to seamlessly drive engagement with the infographic in an environment where our target audience is naturally spending time.

Snapchat Discover Story

The goal of The Rundown is to deliver the most relevant celebrity news stories to our audience in a unique and entertaining way. We give users their dose of pop culture in snack sized bites, 3 times a week. And in our celebrity interview segments, we strive to show celebrity guests in a way that our audience hasn't seen before. We wanted to share the storie…