13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The regular deadline is on February 4th, 2020.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Virtual
Websites & Apps

From the 11th Annual Shorty Awards Best Snapchat Discover Story

This award honors the most effective and creative use of video via a Snapchat Discover Story by a brand, agency or organization. This award will recognize social media campaigns that incorporate a Snapchat Discover Story or overall brand presence on Snapchat Discover.

See previous winners and honorees here.

Winner

Snapchat Discover Story
winner
MTV's Promposal
Forget prom king and queen – today the only thing that matters when it comes to prom is the promposal. Not to be confused with wedding proposals, promposals are the elaborate ways high schoolers ask their dates to prom. We wanted to bring this exciting rite of passage to our viewers, inviting them along on the thrilling, often nerve-wracking journ…

Finalists

Snapchat Discover Story
finalist
gold
audience
Face Forward
FACE FORWARD was one of the first tutorial shows on Snapchat and our team pioneered the merging of narrative story telling with a tutorial format. The challenges that faced our team were not only figuring out how to create an optimized visual story telling language, but also establishing best practices for a tutorial Snapchat show. It was a challe…
Snapchat Discover Story
finalist
Best Snapchat Discover Story – MTV International/France
Our key objective was to create a Snapchat Discover presence that reflects and represents our young audience (Snapchat's demographic aligns with our own target audience, of between 14-34), producing daily diverse, intelligent, and entertaining content that informs and educates. The channel head set the target of achieving over 4 billion total view…
Snapchat Discover Story
finalist
NFL Highlights - A New NFL Snapchat Discover Story
The NFL Snapchat rolled out a brand new Discover Story this season, which served as a ground-breaking way for fans to receive and interact with publisher stories on Snapchat. Our highlights have always been a top performer on the platform, and we wanted to take it to the next level with the way we presented them. This led to the creation of the NF…
Snapchat Discover Story
finalist
Twinkle Twinkle Little Dick
Smoking cigarettes is bad. Young people know this because they have been told again, again, and again. And then one more time for good measure.But it's still not enough. Each year, thousands of young people will pick up their first cigarette and shorten their lifespans by ten years on average. It's our job to deliver the facts and truth about smok…
Snapchat Discover Story
finalist
What the Fashion
As the new, Millennial take on the E! linear franchise FASHION POLICE, "WHAT THE FASHION" strives to become the go-to show for celebrity fashion for a mobile-first audience. With a 48-hour window from filming to delivery, the show aspires to stay as topical as possible with an extensive research and prep process for photos and graphics. Our challe…

Nominees

Snapchat Discover Story
Goldman Sachs Blockchain Infographic Snapchat Promotion
The objective of distributing Goldman Sachs' interactive Blockchain infographic on The Economist's Snapchat Discover channel was to seamlessly drive engagement with the infographic in an environment where our target audience is naturally spending time.
Snapchat Discover Story
The Rundown
The goal of The Rundown is to deliver the most relevant celebrity news stories to our audience in a unique and entertaining way. We give users their dose of pop culture in snack sized bites, 3 times a week. And in our celebrity interview segments, we strive to show celebrity guests in a way that our audience hasn't seen before. We wanted to share the storie…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the Regular entry deadline is on February 4th, 2021.