THE shorty awards for brands and organizations is OPEN FOR ENTRIES! ENTER NOW

12th Annual Shorty Awards Categories


The early deadline is on December 5th, 2019!

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 11th Annual Shorty Awards

MTV's Promposal

Winner in Snapchat Discover Story

About this entry

Forget prom king and queen – today the only thing that matters when it comes to prom is the promposal. Not to be confused with wedding proposals, promposals are the elaborate ways high schoolers ask their dates to prom. We wanted to bring this exciting rite of passage to our viewers, inviting them along on the thrilling, often nerve-wracking journeys of our featured couples.

Why does this entry deserve to win?

The series, originally created for our linear channel, was reimagined for Snapchat due to the new creative possibilities available on the platform, allowing for a more intimate look into each couple's promposal journey and enabling viewers to feel more personally invested in their stories. Each episode follows one high school student's journey to pull off the most elaborate, romantic, over-the-top, insane promposal ever. Our production team viewed the vertical framing not as a limitation but rather an opportunity for creative shooting and editing techniques. Stacking our shots via split screens, for example, added to the raw excitement and chaos that each "proposer" experienced during the planning of their elaborate promposal, and heightened the final reveal when their date finally said "yes!"

Results

The series was very well received on Snapchat, bringing in over 8.5 million unique viewers. Both the content and structure of the series is in line with what the Snapchat audience expects on this platform, which contributed to why it performed so well in its new digital home.

Media

Produced by

MTV

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the early deadline to enter the shorty awards is on thursday, DECEMBER 5TH.