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11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

The Rundown

Finalist in Snapchat Presence

Audience Honor in Snapchat Presence

Entered in Snapchat Discover Story

Objective

The goal of The Rundown is to deliver the most relevant celebrity news stories to our audience in a unique and entertaining way. We give users their dose of pop culture in snack sized bites, 3 times a week. And in our celebrity interview segments, we strive to show celebrity guests in a way that our audience hasn't seen before. We wanted to share the stories we care about with our audience and have fun while doing so.

Strategy

Our strategy is to keep our audience engaged with unique takes on the celebrity news stories they care about, as well as deep dives into more obscure celebrity topics. We want to have a unique relationship with the viewer wherein they feel like they're listening to a really informed best friend rather than a talking head. Our team of pop culture obsessed producers, as well as our amazing host Erin Lim, editors, and graphics artists ensure this goal is achieved.

Results

We have almost 9 million subscribers, which shows us that we have reached our goals of providing content that is relevant to our audience, and delivered to them the celebrity news stories that they care about.

Media

Video for The Rundown

Produced by

E! Entertainment

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.