The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 11th Annual Shorty Awards

The Rundown

Audience Honor in Snapchat Presence

Entered in Snapchat Discover Story


The goal of The Rundown is to deliver the most relevant celebrity news stories to our audience in a unique and entertaining way. We give users their dose of pop culture in snack sized bites, 3 times a week. And in our celebrity interview segments, we strive to show celebrity guests in a way that our audience hasn't seen before. We wanted to share the stories we care about with our audience and have fun while doing so.

Strategy and Execution

Our strategy is to keep our audience engaged with unique takes on the celebrity news stories they care about, as well as deep dives into more obscure celebrity topics. We want to have a unique relationship with the viewer wherein they feel like they're listening to a really informed best friend rather than a talking head. Our team of pop culture obsessed producers, as well as our amazing host Erin Lim, editors, and graphics artists ensure this goal is achieved.


We have almost 9 million subscribers, which shows us that we have reached our goals of providing content that is relevant to our audience, and delivered to them the celebrity news stories that they care about.


Video for The Rundown

Entrant Company / Organization Name

E! Entertainment


Entry Credits