How do you announce the new Lenovo X1 Extreme laptop in a way that's equally as extreme?
By hiring an 800lb grizzly bear to do the unboxing.
Most unboxing videos are… unbearable.
So to announce the latest ThinkPad, we hired a bear to do the unboxing.
An actual 800lb grizzly bear named Adam.
But we didn't just hand him the box.
No, we challenged him to find it in the vast Montana wilderness, over a 14 minute long Facebook "live."
And 1.6 million of our followers, followed along.
We provided the running commentary as Adam walked, swam and eventually discovered the box.
Then he sniffed at it. Drooled on it. Napped on it. And then finally "unboxed" it.
3100 comments including hundreds of bear puns and GIFs
Ultimately, we answered the age old question, are bears good at unboxing?, with a resounding… sorta.
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