ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards Best use of Facebook Live

This award honors the most effective and creative use video via Facebook Live by a brand, agency or organization. This award will recognize social media campaigns that incorporate Facebook Live or overall brand presence on Facebook Live.

See previous winners and honorees here.

Finalists

finalist
gold
GE: The Creators Circle
Lighting technology has advanced dramatically over the past few years from LEDs, CFLs, HDs, and smart bulbs they now can play a huge role in aiding our life. They can affect our mood, how we see, and even how we create, yet still, most people don't know the difference a light bulb can actually make in their environment. To raise awareness of GE's …
finalist
silver
Applebee’s Dollar Zombie Facebook Live Stream
With more than half of America preferring to drink at home, Applebee's needed to generate a significant amount awareness and excitement for their new Neighborhood Drinks specials to get people in the door. We set out to create digital content that was not only splashy and engaging for our millennial audience, but was able to deliver on our neighb…
finalist
silver
Personal Personnel: Live Q&As with the Royal Navy
The Royal Navy Recruitment Facebook page was set up in October 2009 as a dedicated channel for highlighting the opportunities a career in Royal Navy could afford potential recruits. Over the years, it has evolved to 'keep up' with the ever-changing needs of our audience. In 2017, for example, findings from the UK Graduate Careers Survey revealed: …
finalist
bronze
GE: Guess What We're Printing?
Most people know GE as the century old company that makes light bulbs, jet engines, wind turbines and appliances. But few know that GE has an entire disruptive division dedicated to additive manufacturing - also known as industrial 3D printing. GE Additive sells machines, materials, and services to help businesses from aerospace to healthcare use …
finalist
bronze
audience
UPFRONTS 2018 FACEBOOK LIVE EVENT
OBJECTIVECrown Media Family Networks held an impromptu Facebook Live event in Central Park to make key announcements slated for their Upfronts 2018 party, which was cancelled due to Winter Storm Toby on March 22, 2018. This is a classic example where the Crown Media Family Networks team made, "lemonade out of lemons" by embracing the situation of …

Nominees

Extreme Unboxing
How do you announce the new Lenovo X1 Extreme laptop in a way that's equally as extreme? By hiring an 800lb grizzly bear to do the unboxing.
Looney Tunes Crushathon
Looney Tunes World of Mayhem is a wild, mobile RPG full of cartoon debauchery and zany battles between the iconic characters from the classic cartoons. The goal for launch day was to create a mayhem-filled, buzzworthy experience, full of joyous destruction that would make some noise across the Internet.Anyone who's ever watched a Looney Tunes cartoon knows …
Mexico Presidential Election
The objective of this production was to engage our audience with all the talent we deployed on the ground to cover a historic election in Mexico, as well as with pre-produced content that our digital team created, covering all the different angles, including the different candidates, the polls, the hot topics, as well as the role of the youth in the electi…
ResolutionsLive on Facebook by Vodafone
Vodafone enjoys high brand awareness globally. In 2017, the brand launched its current positioning, which is focused on the theme of optimism about the future through the possibilities of technology. As a result of its brand positioning, Vodafone wants to inspire people to capture the opportunities of a digital future and build a better future.New Year's Ev…
TBS: Final Space: Facebook Live - Cards with Gary
TBS's Final Space is a serialized intergalactic space saga about an astronaut named Gary, his friends, and his adorable, planet-destroying friend, Mooncake. Gary is overly excited to make new connections, true friends, and play cards with someone… ANYONE. Entertainment fans, especially Millennials and Gen Z, are just as eager to get closer to the characters…
The MONOPOLY JACKPOT In It To Spin It Live
The Florida Lottery is the government organization that offers fun and excitement for all who play, with new games, bigger prizes, and more winners. It also has contributed more than $1 Billion to education for each of the past 16 years, with its sole mission to enhance public education in the State of Florida.To increase engagement and sales of a new Scrat…