13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 11th Annual Shorty Awards Best use of Facebook Live

This award honors the most effective and creative use video via Facebook Live by a brand, agency or organization. This award will recognize social media campaigns that incorporate Facebook Live or overall brand presence on Facebook Live.

See previous winners and honorees here.


GE: The Creators Circle
Lighting technology has advanced dramatically over the past few years from LEDs, CFLs, HDs, and smart bulbs they now can play a huge role in aiding our life. They can affect our mood, how we see, and even how we create, yet still, most people don't know the difference a light bulb can actually make in their environment. To raise awareness of GE's …
Applebee’s Dollar Zombie Facebook Live Stream
With more than half of America preferring to drink at home, Applebee's needed to generate a significant amount awareness and excitement for their new Neighborhood Drinks specials to get people in the door. We set out to create digital content that was not only splashy and engaging for our millennial audience, but was able to deliver on our neighb…
Personal Personnel: Live Q&As with the Royal Navy
The Royal Navy Recruitment Facebook page was set up in October 2009 as a dedicated channel for highlighting the opportunities a career in Royal Navy could afford potential recruits. Over the years, it has evolved to 'keep up' with the ever-changing needs of our audience. In 2017, for example, findings from the UK Graduate Careers Survey revealed: …
GE: Guess What We're Printing?
Most people know GE as the century old company that makes light bulbs, jet engines, wind turbines and appliances. But few know that GE has an entire disruptive division dedicated to additive manufacturing - also known as industrial 3D printing. GE Additive sells machines, materials, and services to help businesses from aerospace to healthcare use …
OBJECTIVECrown Media Family Networks held an impromptu Facebook Live event in Central Park to make key announcements slated for their Upfronts 2018 party, which was cancelled due to Winter Storm Toby on March 22, 2018. This is a classic example where the Crown Media Family Networks team made, "lemonade out of lemons" by embracing the situation of …


Extreme Unboxing
How do you announce the new Lenovo X1 Extreme laptop in a way that's equally as extreme? By hiring an 800lb grizzly bear to do the unboxing.
Looney Tunes Crushathon
Looney Tunes World of Mayhem is a wild, mobile RPG full of cartoon debauchery and zany battles between the iconic characters from the classic cartoons. The goal for launch day was to create a mayhem-filled, buzzworthy experience, full of joyous destruction that would make some noise across the Internet.Anyone who's ever watched a Looney Tunes cartoon knows …
Mexico Presidential Election
The objective of this production was to engage our audience with all the talent we deployed on the ground to cover a historic election in Mexico, as well as with pre-produced content that our digital team created, covering all the different angles, including the different candidates, the polls, the hot topics, as well as the role of the youth in the electi…
ResolutionsLive on Facebook by Vodafone
Vodafone enjoys high brand awareness globally. In 2017, the brand launched its current positioning, which is focused on the theme of optimism about the future through the possibilities of technology. As a result of its brand positioning, Vodafone wants to inspire people to capture the opportunities of a digital future and build a better future.New Year's Ev…
TBS: Final Space: Facebook Live - Cards with Gary
TBS's Final Space is a serialized intergalactic space saga about an astronaut named Gary, his friends, and his adorable, planet-destroying friend, Mooncake. Gary is overly excited to make new connections, true friends, and play cards with someone… ANYONE. Entertainment fans, especially Millennials and Gen Z, are just as eager to get closer to the characters…
The Florida Lottery is the government organization that offers fun and excitement for all who play, with new games, bigger prizes, and more winners. It also has contributed more than $1 Billion to education for each of the past 16 years, with its sole mission to enhance public education in the State of Florida.To increase engagement and sales of a new Scrat…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!