The objective of this production was to engage our audience with all the talent we deployed on the ground to cover a historic election in Mexico, as well as with pre-produced content that our digital team created, covering all the different angles, including the different candidates, the polls, the hot topics, as well as the role of the youth in the election.
The key goal of this live stream was to keep CNN en Español social media audience engaged during our network's coverage of the Mexico Presidential election. We took advantage of a programming 1-hour slot, in which we were not airing live coverage on TV, to drive our audience from our on-air coverage to our Facebook and website (CNNE.com) to further engage in this live stream. We developed a digital rundown with all the correspondents we had deployed on the ground and assigned eachone of them a topic or angle of the story, and used Wirecast software and
In the first block, our reporter Gonzalo Alvarado
In the second block, anchored by Krupskaia Alís, live from Andres Manuel Lopez Obrador campaign press center in Mexico City, we did an interview with an
In the third block, anchored by Rey Rodriguez, live from Mexico's National Electoral Center, we interviewed the director of a news portal targeting
The result was a highly produced, highly-engaging live stream with the following key metrics:
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