ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards

2018 MTV EMA

Finalist in Live Event Coverage

Audience Honor in Live Event Coverage

About this entry

MTV International's MTV EMA is one of the biggest global music events of the year that celebrates the hottest artists from around the world. The MTV EMA brings music fans a unique, multi-platform experience across MTV's global network in nearly 180 countries and 450 million homes around the world. The 2018 MTV EMA took place in Bilbao, Spain.

The goals for the EMA event coverage were simple: Drive as many views as possible and create engaging content that fans will continue to watch and come back for more. Ultimately, we aimed to increase overall digital video views over the 2017 show, with ephemeral platforms like Instagram Stories being a pivotal platform in which to achieve that.

Why does this entry deserve to win?

The digital campaign at the 2018 MTV EMA was focused on engaging global music fans on digital platforms and reaching them with digital video as much as possible in the lead up to, during, and immediately after the show.

Driving fan engagement and video views is paramount to our business. We strategically used various platforms to engage fans wherever they view content and encouraged them to tune in to the main broadcast.

Social:

Site/App:

The MTV EMA is a global show, airing live around the world in 180 countries. Creating content that is relevant and localized in dozens of languages makes producing a global awards show infinitely more complicated: localizing text/audio, featuring artists that are relevant around the world, supporting locally-nominated artists in specific countries, and ensuring that key announcements and content are deployed at the same time in every country, cohesively and strategically.

In 2018, we produced a website & iOS and Android apps in 16 languages and created more than 700 pieces of localized social content. New workflows ensured that global announcements were truly global, being released on MTV platforms & via local and global press outlets at the same time to make a true global splash.

Results

The 2018 MTV EMA broke records across key categories, including total digital video views and influencer engagement.

By using social platforms in specific ways (for example, Instagram Stories to document all the backstage action in real time and YouTube as the only place to view full performances immediately post-show), engaging with artists and their fans, and strategically choosing influencers who could help us achieve our goals, we were able to drive massive growth and far exceed our campaign KPIs.

Media

Video for 2018 MTV EMA

Produced by

MTV International

Links

Entry Credits