Best Live Event Coverage in Social Media - Shorty Awards

12th Annual Shorty Awards Categories

The regular deadline is on February 6th, 2020!

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 11th Annual Shorty Awards Best Live Event Coverage

This category honors the most creative and effective incorporation of live video coverage to elevate events including concerts, conferences, marches, rallies and meetups.

See previous winners and honorees here.

Winner

Live Event Coverage

2018 MTV Video Music Awards

The MTV Video Music Awards are a pop cultural phenomenon where everything might happen!Goals:Engage with the show and our fans in real timeIncrease year-over-year digital engagement and video viewsCreate awareness around the VMAs - drive tune-in to the live broadcast

Finalists

Live Event Coverage

MTV International's MTV EMA is one of the biggest global music events of the year that celebrates the hottest artists from around the world. The MTV EMA brings music fans a unique, multi-platform experience across MTV's global network in nearly 180 countries and 450 million homes around the world. The 2018 MTV EMA took place in Bilbao, Spain.The...

Live Event Coverage

Charlie's Perfect Pitch

Spoiler alert: Mastercard is in the credit card industry and the JetBlue Mastercard is a travel card that earns cardholders miles, which can be used towards airfare discounts. Because most credit cards are more or less the same, it's extremely difficult for the company to drive favorability of it's brand and products. One of the ways Mastercard ...

Live Event Coverage

L.L.Bean Be an Outsider at Work

After more than 106 years in business, L.L.Bean was widely known as a fall and winter brand, represented in consumers' minds by the boots and flannel on the pages of its iconic catalogues.The brand set out to become known as a champion of time spent experiencing the shared joy of the outdoors year-around. As summer approached, L.L.Bean needed a ...

Live Event Coverage

VH1 AND SAMSUNG 837 PRESENT RUPAUL’S DRAG RACE FINALE

This year, Samsung challenged VH1 to create a program to promote brand awareness among affluent, urban tastemakers for the Galaxy S9 smartphone and its capabilities. Knowing that our fanatic fanbase of RuPaul's Drag Race matches this audience, VH1 partnered with Samsung to throw the ultimate co-branded season 10 finale viewing party. From the pa...

Live Event Coverage

Wake Up Call Live Streams

Marriott International's award-winning loyalty programs–SPG and Marriott Rewards–span 29 unique and iconic global brands and over 6,900 hotels. When members book their stays on Marriott.com or the Marriott Mobile app, they earn loyalty points, enjoy the advantage of exclusive Member Rates, and gain an elevated stay experience with free Wi-Fi, mo...

Nominees

Live Event Coverage

Lenovo On The Street - #AI Style

Lenovo is a multinational technology company mainly known for PCs and tablets. Which is great, however; there is a big gap in brand awareness that Lenovo is a trusted provider in the data center industry. Every year, we host an event called "Lenovo Transform" in NYC where we invite all of our partners, customers, analysts and media to come see the progre...

Live Event Coverage

NFL Live Content Correspondent Program

The Live Content Correspondent (LCC) program takes NFL fans on social as close as they can get to the NFL without wearing a helmet. We wanted to drive the conversation around the NFL on social by creating real-time, high-quality video content from every game for League, club and player social channels. We wanted to showcase the excitement of an NFL game ...

Live Event Coverage

The Yellow Vests

The Yellow Vests movement first began on the streets of Paris in November 2018 as a protest against tax hikes on diesel fuel. While those increases were soon suspended, the demonstrations continued, expanding to other cities in France and even beyond, turning into a national phenomenon and the largest protests in France's modern history. Given the scale a...

Live Event Coverage

adidas Originals Never Made

We were asked to create a digital experience that brought the adidas Originals presence at Hypefest to life for fans of the brands unable to attend the event. To do this, we challenged ourselves to flip event coverage on its head in the aim of utilizing our global online community of Sneakerheads whose thoughts, opinions, and views directly impacted the l...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the early deadline to enter the shorty awards is on thursday, DECEMBER 5TH.