13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The regular deadline is on February 4th, 2020.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Virtual
Websites & Apps

From the 11th Annual Shorty Awards Best Live Event Coverage

This category honors the most creative and effective incorporation of live video coverage to elevate events including concerts, conferences, marches, rallies and meetups.

See previous winners and honorees here.

Winner

Live Event Coverage
winner
2018 MTV Video Music Awards
The MTV Video Music Awards are a pop cultural phenomenon where everything might happen!Goals:Engage with the show and our fans in real timeIncrease year-over-year digital engagement and video viewsCreate awareness around the VMAs - drive tune-in to the live broadcast

Finalists

Live Event Coverage
finalist
audience
2018 MTV EMA
MTV International's MTV EMA is one of the biggest global music events of the year that celebrates the hottest artists from around the world. The MTV EMA brings music fans a unique, multi-platform experience across MTV's global network in nearly 180 countries and 450 million homes around the world. The 2018 MTV EMA took place in Bilbao, Spain.The g…
Live Event Coverage
finalist
Charlie's Perfect Pitch
Spoiler alert: Mastercard is in the credit card industry and the JetBlue Mastercard is a travel card that earns cardholders miles, which can be used towards airfare discounts. Because most credit cards are more or less the same, it's extremely difficult for the company to drive favorability of it's brand and products. One of the ways Mastercard ma…
Live Event Coverage
finalist
L.L.Bean Be an Outsider at Work
After more than 106 years in business, L.L.Bean was widely known as a fall and winter brand, represented in consumers' minds by the boots and flannel on the pages of its iconic catalogues.The brand set out to become known as a champion of time spent experiencing the shared joy of the outdoors year-around. As summer approached, L.L.Bean needed a wa…
Live Event Coverage
finalist
VH1 AND SAMSUNG 837 PRESENT RUPAUL’S DRAG RACE FINALE
This year, Samsung challenged VH1 to create a program to promote brand awareness among affluent, urban tastemakers for the Galaxy S9 smartphone and its capabilities. Knowing that our fanatic fanbase of RuPaul's Drag Race matches this audience, VH1 partnered with Samsung to throw the ultimate co-branded season 10 finale viewing party. From the part…
Live Event Coverage
finalist
Wake Up Call Live Streams
Marriott International's award-winning loyalty programs–SPG and Marriott Rewards–span 29 unique and iconic global brands and over 6,900 hotels. When members book their stays on Marriott.com or the Marriott Mobile app, they earn loyalty points, enjoy the advantage of exclusive Member Rates, and gain an elevated stay experience with free Wi-Fi, mobi…

Nominees

Live Event Coverage
Lenovo On The Street - #AI Style
Lenovo is a multinational technology company mainly known for PCs and tablets. Which is great, however; there is a big gap in brand awareness that Lenovo is a trusted provider in the data center industry. Every year, we host an event called "Lenovo Transform" in NYC where we invite all of our partners, customers, analysts and media to come see the progress…
Live Event Coverage
NFL Live Content Correspondent Program
The Live Content Correspondent (LCC) program takes NFL fans on social as close as they can get to the NFL without wearing a helmet. We wanted to drive the conversation around the NFL on social by creating real-time, high-quality video content from every game for League, club and player social channels. We wanted to showcase the excitement of an NFL game by…
Live Event Coverage
The Yellow Vests
The Yellow Vests movement first began on the streets of Paris in November 2018 as a protest against tax hikes on diesel fuel. While those increases were soon suspended, the demonstrations continued, expanding to other cities in France and even beyond, turning into a national phenomenon and the largest protests in France's modern history. Given the scale and…
Live Event Coverage
adidas Originals Never Made
We were asked to create a digital experience that brought the adidas Originals presence at Hypefest to life for fans of the brands unable to attend the event. To do this, we challenged ourselves to flip event coverage on its head in the aim of utilizing our global online community of Sneakerheads whose thoughts, opinions, and views directly impacted the liv…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the Regular entry deadline is on February 4th, 2021.