THE SHORTY SOCIAL GOOD AWARDS ARE OPEN FOR ENTRIES! ENTER NOW

4th Annual Shorty Social Good Awards Categories


See below for official categories. The early entry deadline is on June 26th, 2019 at 11:59pm ET.

From the 11th Annual Shorty Awards

VH1 AND SAMSUNG 837 PRESENT RUPAUL’S DRAG RACE FINALE

Finalist in LGBTQ Community Engagement, Live Event Coverage

Entered in Live Events

About this entry

Why does this entry deserve to win?

During the filming of the season 10 finale, our production team captures footage of each queen winning the crown to sustain the secrecy and anticipation of who wins. This format is used to keep the mystery of who wins from the queens and fans until the episode actually airs. To capitalize on the surprise crowning moment and amplify the awareness of Samsung 837, we co-branded the entire viewing party experience for the fans and talent reaction.

Our VH1 team's greatest challenges were timing and budget. An activation of this caliber would normally take at least two months to plan and execute. Our team worked closely with Samsung to orchestrate the event and create a social rollout plan in two and a half weeks! As soon as the deal closed, we worked quickly with our press, talent, and social/digital teams to map out the execution in its entirety. From a budget standpoint, Samsung wanted to work with Drag Race, but didn't have the media dollars to support a full convergent sponsorship. So, with a tight budget and strategic plan to use Samsung's existing space, we leaned into the on-the-ground and social channels to make the biggest impact.


Results

Media

Video for VH1 AND SAMSUNG 837 PRESENT RUPAUL’S DRAG RACE FINALE

Produced by

Viacom Velocity, Samsung

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social good awards early deadline is on june 26, 2019.