ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards Best in Live Events

This award honors the best use of social media to elevate events including concerts, conferences, marches, rallies and meetups.

See previous winners and honorees here.

Finalists

finalist
gold
2018 MTV EMA
MTV International's MTV EMA is one of the biggest global music events of the year that celebrates the hottest artists from around the world. The MTV EMA brings music fans a unique, multi-platform experience across MTV's global network in nearly 180 countries and 450 million homes around the world. The 2018 MTV EMA took place in Bilbao, Spain.The g…
finalist
gold
Wake Up Call Live Streams
Marriott International's award-winning loyalty programs–SPG and Marriott Rewards–span 29 unique and iconic global brands and over 6,900 hotels. When members book their stays on Marriott.com or the Marriott Mobile app, they earn loyalty points, enjoy the advantage of exclusive Member Rates, and gain an elevated stay experience with free Wi-Fi, mobi…
finalist
PUBG Mobile Star Challenge Global Finals
In November 2018, Tencent Games hosted the largest global mobile esports tournament for their popular gaming app, PUBG Mobile and approached Viral Nation to market the event to audiences across 15 different countries. With the goal to drive mass awareness and attendance to the PUBG Mobile Star Challenge Global Finals (PMSC) in Dubai, our team lau…
finalist
audience
The 2018 iHeartRadio Music Awards
The iHeartRadio social team set out to innovative the strategy for the 2018 iHeartRadio Music Awards in order to keep the momentum going from the highly successful 2017 show. By creating new socially voted categories, producing new campaign events and utilizing new social app features, the 2018 iHeartRadio Music Awards saw a record number of socia…
finalist
The 2018 iHeartRadio Music Festival
For the 2018 iHeartRadio Music Festival in Las Vegas, the iHeartRadio social team wanted to explore the magic of Vegas and create mind-blowing and unforgettable moments that would drive an increase in social mentions and engagements.

Nominees

ComplexCon
Created to bring "the Internet to real life," ComplexCon mixes concert performances, retail pop-up shops, in-depth conversations with cultural luminaries, art, food, brand activations, interactive technology and much more into a one-of-a-kind experience unlike any festival in the world. ComplexCon was formed in 2016 as a partnership between Complex Network…
E! People's Choice Awards
The E! People's Choice Awards are celebrating all forms of entertainment, chosen solely by the fans -- For the People, By The People. E!'s mission is to be the "exclamation point" of the Pop Culture year and crown the moments and people that mattered in Pop Culture.
ESSENCE Festival
The 2018 ESSENCE Festival Social Team set out to amplify the global impact of the world's largest annual entertainment and cultural event and engage new audiences with innovative social tools and platforms. The goal of the social media strategy was to provide an immersive experience for the entire ESSENCE audience---not just the consumers in attendance at t…
High School Camp
Our goal for High School Camp (07/09/18-07/12/18) was the amplify the event and the student's engagement with the event through photo, video, and graphic creation posted in real-time on Instagram. The content created was meant to drive the students to engage with the brand through commenting, direct messaging, and tagging.
VH1 AND SAMSUNG 837 PRESENT RUPAUL’S DRAG RACE FINALE
This year, Samsung challenged VH1 to create a program to promote brand awareness among affluent, urban tastemakers for the Galaxy S9 smartphone and its capabilities. Knowing that our fanatic fanbase of RuPaul's Drag Race matches this audience, VH1 partnered with Samsung to throw the ultimate co-branded season 10 finale viewing party. From the party, we work…