THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 11th Annual Shorty Awards

2018 MTV Video Music Awards

Winner in Live Events

About this entry

The MTV Video Music Awards are a pop cultural phenomenon where everything might happen!

Goals:

Why does this entry deserve to win?

In our overall approach to VMA coverage, we strove to engage our fans across their native social landscape in the lead up, during, and following the broadcast while working closely with talent to create premium, exclusive content to promote the show.

In the lead up, we teased fans to get them excited, engaged and drive awareness to tune in:

During the show we kept the momentum rolling and allowed our fans to engage with the VMAs in real time:

After the show wrapped, our coverage continued as fans were eager to consume all the content we had to offer:

Results

Media

Entrant Company / Organization Name

MTV

Links

Entry Credits