CONGRATULATIONS BRAND & ORGANIZATIONS WINNERS! see the list

11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

2018 MTV Video Music Awards

Winner in Live Events

Objective

The MTV Video Music Awards are a pop cultural phenomenon where everything might happen!

Goals:

Strategy

In our overall approach to VMA coverage, we strove to engage our fans across their native social landscape in the lead up, during, and following the broadcast while working closely with talent to create premium, exclusive content to promote the show.

In the lead up, we teased fans to get them excited, engaged and drive awareness to tune in:

During the show we kept the momentum rolling and allowed our fans to engage with the VMAs in real time:

After the show wrapped, our coverage continued as fans were eager to consume all the content we had to offer:

Results

Media

Produced by

MTV

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.