The MTV Video Music Awards are a pop cultural phenomenon where everything might happen!
In our overall approach to VMA coverage, we strove to engage our fans across their native social landscape in the lead up, during, and following the broadcast while working closely with talent to create premium, exclusive content to promote the show.
In the lead up, we teased fans to get them excited, engaged and drive awareness to tune in:
During the show we kept the momentum rolling and allowed our fans to engage with the VMAs in real time:
After the show wrapped, our coverage continued as fans were eager to consume all the content we had to offer:
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