ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards

The 2018 iHeartRadio Music Awards

Finalist in Live Events

Audience Honor in Live Events

About this entry

The iHeartRadio social team set out to innovative the strategy for the 2018 iHeartRadio Music Awards in order to keep the momentum going from the highly successful 2017 show. By creating new socially voted categories, producing new campaign events and utilizing new social app features, the 2018 iHeartRadio Music Awards saw a record number of social media engagements and once again became one of the most talked about awards shows of the year.

Why does this entry deserve to win?

In order to increase the high influx of voting that the iHeartRadio Music Awards experienced the year prior, the social team set out to create new categories that would pique their audience's interest. With this in mind, iHeartRadio introduced new socially voted categories for Best Solo Breakout, Best Boy Band, Best Remix and Cutest Musician's Pet. Each of these categories generated new excitement and press attention for the show. In addition to capturing announce videos for the new categories with select nominees, the new Cutest Pet category drove musicians to create custom voting campaigns for their pet. To keep fans engaged in voting, newly created leaderboards were launched each week highlighting the leading vote-getters in each category.

Once again, the iHeartRadio social team reached out and partnered with a specific fan account for each of the 12 Taco Bell Best Fan Army nominees. These specific fan accounts were crowned the Official Fan Army Generals for the 2018 iHeartRadio Music Awards. However, in order to up the ante for the 2018 show, these fans were sent custom Best Fan Army swag bags and a special invite to Los Angeles to take part in our first-ever official Best Fan Army Celebration inside the iHeartRadio Theater in LA. At this event, which was held a day before the iHeartRadio Music Awards, the Fan Army Generals battled on stage in 3 rounds of game show-style trivia hosted by On Air With Ryan Seacrest personality Tanya Rad. The winner was given tickets to the iHeartRadio Music Awards and an additional 500 votes for their specific fan army. The celebration also featured a performance by former Best Fan Army-winning musicians 5 Seconds Of Summer and was broadcast live on Facebook and YouTube.

In order to amplify tune-in awareness and social mentions for the show, the iHeartRadio team created the social-first campaign "7 Awards In 7 Days." Every day during the 7 days leading up to the show, iHeartRadio revealed the winner of a category and obtained a video acceptance speech from the winning artist. These videos were launched each day at 9 a.m. ET and were published across Facebook, Twitter, Instagram, YouTube and Snapchat. In addition, iHeartRadio explored new features on Instagram stories and became the first awards show to create custom GIPHY stickers. By searching "iHeartRadio Music Awards" on the gif tab in IG Stories, fans could use custom-created gifs to design their story. Also, iHeartRadio worked with Taylor Swift on a special Instagram announcement, teasing that her music video for "Delicate" would premiere at the iHeartRadio Music Awards.

On the red carpet, iHeartRadio activated their social strategy in a few different areas. By securing a position near the fan-casted bleachers, iHeartRadio was able to capture exclusive photos and videos of artists interacting with their biggest fans. In addition, iHeartRadio set up a staged photo opportunity where the night's biggest stars posed for slow motion videos and portraits that were posted across all of iHeartRadio's social channels. An official red carpet Facebook Live was hosted on the iHeartRadio Facebook page where artists interacted with the cast of the Elvis Duran Morning Show.

During the iHeartRadio Music Awards, the iHeartRadio social team was in constant contact with artists' teams who provided acceptance speech videos after winners were announced - the most viral of which was the acceptance video from Korean pop group BTS, who accepted the award for Best Fan Army.

Results

The 2018 iHeartRadio Music Awards generated a record 520 Million social votes, with 255 million votes coming from the new socially voted categories implemented by the iHeartRadio social team.

The show's official hashtag, #iHeartAwards2018, trended #1 in the United States and #1 worldwide. The 10.8 million interactions scored on the night of the show were two times the combined amount of the finale of The Bachelor and the premiere of the new American Idol, both of which aired the same week as the awards show. The official red carpet live stream reached 1.1 Million people.

Over the course of the entire campaign, the iHeartRadio Music Awards social strategy produced over 200 billion social media impressions and 105 Million video views. The custom iHeartRadio Music Awards gifs saw 37 million views and the first-ever Best Fan Army Pre-Show reached over 250,000 people while trending #4 in the United States.

Media

Video for The 2018 iHeartRadio Music Awards

Produced by

iHeartRadio

Links

Entry Credits