THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 11th Annual Shorty Awards

E! People's Choice Awards

Entered in Live Events

Objectives

The E! People's Choice Awards are celebrating all forms of entertainment, chosen solely by the fans -- For the People, By The People. E!'s mission is to be the "exclamation point" of the Pop Culture year and crown the moments and people that mattered in Pop Culture.

Strategy and Execution

As part of E!'s commitment to evolve and super-charge the "People's Choice Awards" for the next generation, we unveiled 13 brand new categories, seamlessly merged E!'s signature red carpet coverage with the main telecast, re-designed the trophy, and innovated our red carpet with increased fan presence and involvement.

Results

Our show was a success with a quarter billion votes, over 4mm viewers, youngest PCA audience in the history of the show, and E!'s most social telecast ever.

Media

Entrant Company / Organization Name

E! Entertainment

Links