THE shorty awards for brands and organizations is OPEN FOR ENTRIES! ENTER NOW

12th Annual Shorty Awards Categories


The early deadline is on December 5th, 2019!

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 11th Annual Shorty Awards

Great Big Story

Winner in YouTube Presence

About this entry

In 2018, Great Big Story centered its YouTube platform strategy around increasing total watch time.

In January, the channel hovered around 1.7 million subscribers and hundreds of millions of views from over 1,500 mico docs. However, the opportunity to corral those fans into Great Big Story's world, effectively strengthening their loyalty to the brand, remained top of mind.

Why does this entry deserve to win?

Through a combination of strategic publishing tactics, our goal was to get more Great Big Story videos featured in YouTube's "suggested videos" sidebar, which would ultimately lead to more binge watching and repeat channel visitors.

We also factored long form content into the equation, which led to the creation of reels offerering viewers extended length cuts of multiple stories stitched into a single video.

Results

By year-end 2018, Great Big Story doubled its YouTube subscriber base to more than 3,000,000 fans. More importantly, our monthly watch time increased 53 percent year-over-year. Sprinkle in a 41 percent year-over-year growth in total views and the evidence would suggest the strategy paid off.

Media

Video for Great Big Story

Produced by

Great Big Story

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the early deadline to enter the shorty awards is on thursday, DECEMBER 5TH.