ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards

BuzzFeed News Redesign

Finalist in Brand Redesign

Audience Honor in Brand Redesign

About this entry

Since its launch in 2012, BuzzFeed News has grown from a small digital publication reporting on social news into a global news organization featuring in-depth, world-class reporting for a generation of news consumers who are mobile and social-first. It is BuzzFeed News' mission to meet its audience where they're already consuming their news— on social platforms like Twitter, Facebook, Instagram or streaming services like Netflix. To better engage and further advance the work of over 250 reporters and editors across the globe, BuzzFeed News rebranded with an original logo mark, and launch a stand-alone destination URL, BuzzFeedNews.com, to bring it all together visually under one umbrella.

Why does this entry deserve to win?

To do this, BuzzFeed News' award-winning internal news art dept and our product design team developed and executed a new and separate identity and site design from BuzzFeed. We set out to create a logo mark — with the help of typographer Tal Leming of Type Supply — that felt fresh and modern, with a slight nod to our newspaper/magazine roots, but firmly rooted in the internet. The mission was also to visually distinguish BuzzFeed News from other BuzzFeed brands — BuzzFeed Originals, BuzzFeed Studios, Tasty, Goodful, and others.

The new identity and site design of BuzzFeed News reflects the organization's ability to span a range of coverage from social news to our serious and hard-hitting investigative reporting .

In conjunction with the BuzzFeed Product Design team, tasked with the execution of the new destination, decided on typefaces that would resonate with a highly engaged and attentive audience: our serif Pensum Pro by Typemates.com, and Basier Square from Atipo to give the brand a clean and unified typographic voice throughout the site.

Results

The feedback to the rebrand and redesign was strong and positive within the design community and users, from critics like Armin Vit of Under Consideration, AIGA's Liz Stinson, Fast Company, and Computer Arts in their October 2018 issue on branding.

Media

Produced by

BuzzFeed News

Link

Entry Credits