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From the 11th Annual Shorty Awards

BuzzFeed News Redesign

Audience Honor in Brand Redesign


Since its launch in 2012, BuzzFeed News has grown from a small digital publication reporting on social news into a global news organization featuring in-depth, world-class reporting for a generation of news consumers who are mobile and social-first. It is BuzzFeed News' mission to meet its audience where they're already consuming their news— on social platforms like Twitter, Facebook, Instagram or streaming services like Netflix. To better engage and further advance the work of over 250 reporters and editors across the globe, BuzzFeed News rebranded with an original logo mark, and launch a stand-alone destination URL,, to bring it all together visually under one umbrella.

Strategy and Execution

To do this, BuzzFeed News' award-winning internal news art dept and our product design team developed and executed a new and separate identity and site design from BuzzFeed. We set out to create a logo mark — with the help of typographer Tal Leming of Type Supply — that felt fresh and modern, with a slight nod to our newspaper/magazine roots, but firmly rooted in the internet. The mission was also to visually distinguish BuzzFeed News from other BuzzFeed brands — BuzzFeed Originals, BuzzFeed Studios, Tasty, Goodful, and others.

The new identity and site design of BuzzFeed News reflects the organization's ability to span a range of coverage from social news to our serious and hard-hitting investigative reporting .

In conjunction with the BuzzFeed Product Design team, tasked with the execution of the new destination, decided on typefaces that would resonate with a highly engaged and attentive audience: our serif Pensum Pro by, and Basier Square from Atipo to give the brand a clean and unified typographic voice throughout the site.


The feedback to the rebrand and redesign was strong and positive within the design community and users, from critics like Armin Vit of Under Consideration, AIGA's Liz Stinson, Fast Company, and Computer Arts in their October 2018 issue on branding.


Entrant Company / Organization Name

BuzzFeed News


Entry Credits