13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Virtual
Websites & Apps
Of the Year

From the 11th Annual Shorty Awards Best Brand Redesign

This award honors a social media campaign or overall social presence for an exceptional brand redesign. Brand elements used in posts, to enhance social profiles, and as part of integrated campaigns are eligible. Creative integrity, strategic integration, sharability and effectiveness will be considered.

See previous winners and honorees here.

Winner

Brand Redesign
winner
The Kernel of Innovation
Corn is frequently viewed as simply a food product. However this mindset overlooks the extreme versatility of the corn kernel and its many uses - from improving the taste of our food and longevity of our cosmetics, to making plastics more environmentally friendly and medicine easier to swallow.In Fall 2017, the Corn Refiners Association (CRA) part…

Finalists

Brand Redesign
finalist
audience
BuzzFeed News Redesign
Since its launch in 2012, BuzzFeed News has grown from a small digital publication reporting on social news into a global news organization featuring in-depth, world-class reporting for a generation of news consumers who are mobile and social-first. It is BuzzFeed News' mission to meet its audience where they're already consuming their news— on so…
Brand Redesign
finalist
Mphasis - The Next Applied Positioning
The re-branding initiative was undertaken to re-position Mphasis as an Applied Tech company that applies next-generation technology to help enterprises transform businesses globally. The re-branding symbolizes how Mphasis stays ahead of its competitors by using the exponential power of cloud and cognitive to provide hyper-personalized digital expe…

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners have been announced. follow us to see who won!