The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 11th Annual Shorty Awards

Mphasis - The Next Applied Positioning

Finalist in Brand Redesign


The re-branding initiative was undertaken to re-position Mphasis as an Applied Tech company that applies next-generation technology to help enterprises transform businesses globally. The re-branding symbolizes how Mphasis stays ahead of its competitors by using the exponential power of cloud and cognitive to provide hyper-personalized digital experience to clients and their end customers. Mphasis's Front2Back™ Transformation approach is driven by keeping customers at the core of every transformation, and our Service Transformation approach helps to 'shrink the core' through the application of digital technologies across legacy environments within an enterprise, enabling businesses to stay ahead in a changing world. Mphasis Tagline - The Next Applied reaffirms our strategy to constantly Innovate and provide best in class solutions to our clients.

Strategy and Execution

The new logo has been designed with our Front2BackTM approach in mind (forward and back arrow):

• The space between the front and back arrows form the 'Z', representing Gen Z. It recognizes that today's Mphasis is geared to cater to Gen Z in an "always on" digital world

• The logo colors denote vibrancy of all Mphasians

New Tag line: The Next Applied

We are geared to execute cutting-edge technologies in an environment that is at the cusp of change. We apply, 'Next Gen' technologies to solve complex business problems. It reflects on our commitment to a culture of growth, where we empower our clients to succeed in a digital world

We enable enterprises to function in the modern era of hyper-personalization. Our unique approach to legacy modernization starts with the end customer in mind. The following lists some of our brand repositioning initiatives to enhance customer value:


Mphasis grew exponentially. Here are proof points and data:

Our expertise is recognized by global Analyst and Advisory firms like Gartner, Forrester, Everest, ISG, Zinnov,HfS ,etc

Mphasis has established itself as a brand that embraces the power of "next" technologies, seizes new opportunities, and takes on the role of a technological disrupter to ensure that its clients stay ahead.


Entrant Company / Organization Name

Mphasis & Gutenberg

Entry Credits