The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 11th Annual Shorty Awards

Cookie Monster's Ask Me Anything on Reddit

Audience Honor in Reddit


Cookie Monster loves his cookies! But he also loves sharing his cookies with all of his friends. That's why he hosted an "ask me anything" chat on reddit to tell all of his friends about an amazing opportunity to win a trip to Sesame Street and eat cookies with him! Sesame and Omaze have teamed up to offer this once-in-a-lifetime chance. By donating to the Sesame Street Yellow Feather Fund, you are entered for a chance to win this experience. The Yellow Feather Fund is on a mission to help children everywhere grow smarter, stronger and kinds—every donation entered to win supports our work to bring laughter and learning to children in need. We are using a variety of social media outlets, like Reddit, to make sure everyone knows about our mission and this incredible opportunity.

Strategy and Execution

Cookie Monster is the number one Sesame Street character among adult fans. Besides showcasing the campaign on the Sesame Street and Cookie Monster social media accounts, we wanted to reach this fan audience through multiple outlets that could showcase what everyone loves about Cookie Monster: his warm-hearted nature, sense of humor, and of course love for cookies. Reddit's Ask Me Anything allowed us to interact with Cookie Monster's fans on an individual level, and feature Cookie Monster's unique personality.


Cookie Monster's Ask Me Anything was on the Reddit front page for more than 17 hours and was also No. 2 on the site overall. It was awarded best comment by Reddit's admin for the day. It was covered by buzzfeed, yahoo, and other media outlets.


Video for Cookie Monster's Ask Me Anything on Reddit

Entrant Company / Organization Name

Sesame Workshop