ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards Best use of Reddit

This award honors the most effective and creative campaigns optimized for Reddit. Describe how you best used Reddit's features, how it enhanced your message and how it met or exceeded your goals and objectives.

Finalists

finalist
AMAs, special prizes and more: u/RealWWE brings joy to Reddit
Over the course of many years, WWE's social media presence had grown and expanded to every single possible platform ... except Reddit. That all changed in 2018 with u/RealWWE, the official Reddit user page of WWE which was launched to celebrate Monday Night Raw's 25th Anniversary. The primary goals: To engage with WWE subreddit communities on R…
finalist
Altered Carbon: u/lastenvoy
Hardcore superfans frequently get the short end of the stick in marketing campaigns - for one thing, they're the quickest and most vicious to criticize, and for another, if they already love the genre then it's a safe bet that they'll be watching whether you market to them or not. Early on, however, Netflix realized that Altered Carbon would need …
finalist
audience
Cookie Monster's Ask Me Anything on Reddit
Cookie Monster loves his cookies! But he also loves sharing his cookies with all of his friends. That's why he hosted an "ask me anything" chat on reddit to tell all of his friends about an amazing opportunity to win a trip to Sesame Street and eat cookies with him! Sesame and Omaze have teamed up to offer this once-in-a-lifetime chance. By donati…
finalist
Haunting of Hill House: The Backstories
You never forget a terrifying ghost story. The one that sticks its claws into your subconscious and never lets you escape. Netflix's The Haunting of Hill House is one such story, a perfect blend of creep and heartbreak that, unbeknownst to fans was built upon a rich in-world history that was so nuanced it just had to be brought out of the shadows …
finalist
YouTube Music Connects with the Internet's Biggest Fans with the YTM Upvoted Series
In a competitive streaming landscape, YouTube Music and Essence set out to increase awareness and intent of the platform by celebrating the world's most passionate music communities on Reddit.

Nominees