ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards

AMAs, special prizes and more: u/RealWWE brings joy to Reddit

Finalist in Reddit

About this entry

Over the course of many years, WWE's social media presence had grown and expanded to every single possible platform ... except Reddit. That all changed in 2018 with u/RealWWE, the official Reddit user page of WWE which was launched to celebrate Monday Night Raw's 25th Anniversary. The primary goals: To engage with WWE subreddit communities on Reddit in the most fun and rewarding ways possible and provide opportunities to create genuine connections with individual fans who want their voice to be heard.

Why does this entry deserve to win?

Featuring exclusive photos from the archives, off-kilter humor and video mash-ups, the u/RealWWE profile page has steadily grown in total followers thanks to its original content offerings. But more importantly, maintaining an official Reddit presence (and inbox) has enabled WWE to have a direct pipeline to the fans and interact with them like never before.

Some of the most memorable moments during WWE's first year on Reddit include:

— Sending a customized, framed artwork piece, 1-year WWE Network gift subscription and a little gift for Scooby (his dog) to a Reddit user in celebration of his popular Reddit meme, which paid tribute to Mankind and The Undertaker's Hell in a Cell Match

Hosting a "straight fire" AMA with then-SmackDown Women's Champion Becky Lynch as she prepared to defend her title at WWE Evolution, the first-ever all-women's pay-per-view

— Partnering with SquardCircle subreddit moderators for MS Paint and Pick'em contest prize offerings, including a limited-edition zine on the "Dream Match" between AJ Styles and Shinsuke Nakamura (only 100 copies made, with 20 exclusive to Reddit users)

— Participating in numerous Reddit Secret Santa gift exchanges and offering to be a Rematch Santa for users who unfortunately didn't get gifts on the first go-around

Results

"The WWE sent me a package to mark the 20th anniversary of nineteen ninety eight when the undertaker threw mankind off hеll in a cell, and plummeted sixteen feet through an announcer's table." [LINK]

"Dream Match: AJ Styles vs. Shinsuke Nakamura MS Paint Megathread (Exclusive prize & Reddit gold to be won!)" [LINK]

"Got my package from /u/RealWWE today for the MSPaint Giveaway!" [LINK]

"I am WWE SmackDown Women's Champion Becky Lynch and the Superstar everyone wants to see at Evolution, the first-ever all-women's pay-per-view. Ask the champ anything (And boo the woo)" [LINK]

"Incredible rematch Santa, WWE!!!" [LINK]

"First Reddit Secret Santa Exchange Success!" [LINK]

"Super generous rematch Santa!!!" [LINK]

"Announcement: /r/Squaredcircle is partnering with WWE to bring you the Official Wreddit Mixed Match Challenge Pick'em Contest!" [LINK]


Media

Produced by

WWE

Links