ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards

Critical Role

Finalist in Games

Audience Honor in Games

About this entry

What began in 2012 as a bunch of friends playing Dungeons & Dragons has evolved into a multi-platform entertainment sensation. Critical Role's goal has always been to create an inclusive and ever growing community of gaming fans that encourages creation and creativity. In summer, 2018, Critical Role opened its own studio and launched with its own YouTube and Twitch channels with multiple shows, podcasts, live events and more.

Why does this entry deserve to win?

Simply put, Critical Role is the most popular live-streamed tabletop game in the world. While slaying Dungeons & Dragons monsters was once considered a geeky hobby, tabletop gaming is enjoying a new golden era of popularity. Partly due to the success of Critical Role and shows like it, gamers across the world have brought role-playing games into the mainstream.

The original Critical Role show features seven popular voiceover actors diving into epic Dungeons & Dragons adventures, led by veteran game master Matthew Mercer, and brings in well over half million viewers each week.

Having grown into an independent digital media company, the brand distributes additional shows each week including Between the Sheets, Talks Machina, All Work No Play, Handbook Helper, Pub Draw with comic book artist Babs Tarr, and MAME Drop. Critical Role, as well as All Work No Play and Between the Sheets, are also available as podcasts.

In addition, the brand actively puts on community events, including community curated art shows and sold out live shows, and annually participates in international and national fan conventions.

As a further extension of the brand, Critical Role, in partnership with with Steamforged, has created miniatures that represent the characters from the show.

Results

Over a quarter million people per month continue to discover Critical Role for the first time.

Over half million fans tune in to watch Critical Role each week.

In June 2018, Critical Role and Steamforged raised over $1M USD through Kickstarter to bring Vox Machina and Mighty Nein miniatures to life.

The Critical Role community creates over 3000 pieces of unique fan art PER MONTH.

In 2018, Critical Role raised over $250,000 for various charities including 826LA, which is dedicated to helping inner city children unlock their creativity through writing, Pablove, which is dedicated to eradicating childhood cancer, and Operation Supply Drop, which helps active military and veterans through the power of gaming.

Critical Role hears from fans worldwide every day about how the brand has changed their lives for the better -- fans have even met through the community, got married and created families.

Media

Video for Critical Role

Produced by

Critical Role

Links

Entry Credits