13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Virtual
Websites & Apps

From the 11th Annual Shorty Awards Best in Games

This award honors game makers and marketers who've tapped into social media in a creative way to effectively engage current gamers and grow their audience. Both online and mobile games and apps are eligible for this award.

See previous winners and honorees here.

Winner

Games
winner
K/DA - POP/STARS
K/DA - POP/STARS specifically sought to create a worldwide League of Legends "moment" for players - something that would transcend the game, even the ecosystem, as an experience to bring them together, no matter which champion they main, what team they are rooting for, or where they are from. This exploration deepens engagement for players, as it …

Finalists

Games
finalist
gold
Westworld: The Maze
HBO's Westworld tells the story of a Western-themed amusement park inhabited by lifelike robot "hosts" who create a world where any human appetite can be indulged. For the Season 2 finale, HBO tasked 360i with bringing the show world to life so that fans could inhabit it, much like the characters they follow each week. The result needed to be wor…
Games
finalist
Celebrity Champion Challenges - Marvel Contest of Champions
With the hype around upcoming Marvel movies in 2018 reaching a state of unparalleled anticipation, 2018 was a key year for Kabam as the company aspired to expand mainstream awareness and association with these films for its mobile fighting game Marvel Contest of Champions, especially In light of the game's highly successful 3rd year of service.To …
Games
finalist
audience
Critical Role
What began in 2012 as a bunch of friends playing Dungeons & Dragons has evolved into a multi-platform entertainment sensation. Critical Role's goal has always been to create an inclusive and ever growing community of gaming fans that encourages creation and creativity. In summer, 2018, Critical Role opened its own studio and launched with its own …
Games
finalist
The Call of Duty Alexa Skill -
EVERY CALL OF DUTY PLAYER COULD USE A COACH. WE HELPED BUILD THEM ONE.Even the best soldiers on the battlefield need a little backup. Armed Mind provided the voice and dialogue that fueled the Call of Duty Alexa Skill, which used in-game performance data, AI, and a whole lot of helpful insights to give soldiers personalized pertinent intel on how …
Games
finalist
Xbox Game Pass Twitter Presence
Historically, the Facebook, Twitter, and Instagram feeds for Xbox have been the primary source for Xbox fans to get news and announcements. When we were tasked with launching new social channels for Xbox's subscription gaming service, Xbox Game Pass, this offered a unique challenge to differentiate ourselves and speak to a more specific audience i…

Nominees

Games
EVE Online - Recruit Friends, Get Rewards
The main objective behind the implementation of this video piece was twofold: Increase the awareness of the new recruitment program that was launched. Incentivize existing and new players to invite others to adventure in EVE Online.
Games
PUBG Mobile North American Launch
Tasked with the first social and influencer marketing campaign to launch Tencent Games' popular battle-royale game PUBG Mobile in North America, Viral Nation's spring 2018 campaign is what took PUBG Mobile from startup to one of the leading mobile gaming apps, setting its path to top the charts and win several gaming awards later in the year. Our main objec…
Games
Sentinel of the Spaceways (Marvel Contest of Champions' 4-Year Anniversary)
Kabam was tasked with making a Marvel Contest of Champions' anniversary trailer in December that celebrated their game's legacy while also being the very first partner of Marvel's to tease out that the Fantastic Four were coming to Marvel Games in 2019. This was difficult as we could not directly reference the Fantastic Four before January due to Marvel's e…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!