ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards Best in Games

This award honors game makers and marketers who've tapped into social media in a creative way to effectively engage current gamers and grow their audience. Both online and mobile games and apps are eligible for this award.

See previous winners and honorees here.

Winner

Games
winner
K/DA - POP/STARS
K/DA - POP/STARS specifically sought to create a worldwide League of Legends "moment" for players - something that would transcend the game, even the ecosystem, as an experience to bring them together, no matter which champion they main, what team they are rooting for, or where they are from. This exploration deepens engagement for players, as it …

Finalists

Games
finalist
gold
Westworld: The Maze
HBO's Westworld tells the story of a Western-themed amusement park inhabited by lifelike robot "hosts" who create a world where any human appetite can be indulged. For the Season 2 finale, HBO tasked 360i with bringing the show world to life so that fans could inhabit it, much like the characters they follow each week. The result needed to be wor…
Games
finalist
Celebrity Champion Challenges - Marvel Contest of Champions
With the hype around upcoming Marvel movies in 2018 reaching a state of unparalleled anticipation, 2018 was a key year for Kabam as the company aspired to expand mainstream awareness and association with these films for its mobile fighting game Marvel Contest of Champions, especially In light of the game's highly successful 3rd year of service.To …
Games
finalist
audience
Critical Role
What began in 2012 as a bunch of friends playing Dungeons & Dragons has evolved into a multi-platform entertainment sensation. Critical Role's goal has always been to create an inclusive and ever growing community of gaming fans that encourages creation and creativity. In summer, 2018, Critical Role opened its own studio and launched with its own …
Games
finalist
The Call of Duty Alexa Skill -
EVERY CALL OF DUTY PLAYER COULD USE A COACH. WE HELPED BUILD THEM ONE.Even the best soldiers on the battlefield need a little backup. Armed Mind provided the voice and dialogue that fueled the Call of Duty Alexa Skill, which used in-game performance data, AI, and a whole lot of helpful insights to give soldiers personalized pertinent intel on how …
Games
finalist
Xbox Game Pass Twitter Presence
Historically, the Facebook, Twitter, and Instagram feeds for Xbox have been the primary source for Xbox fans to get news and announcements. When we were tasked with launching new social channels for Xbox's subscription gaming service, Xbox Game Pass, this offered a unique challenge to differentiate ourselves and speak to a more specific audience i…

Nominees

Games
EVE Online - Recruit Friends, Get Rewards
The main objective behind the implementation of this video piece was twofold: Increase the awareness of the new recruitment program that was launched. Incentivize existing and new players to invite others to adventure in EVE Online.
Games
PUBG Mobile North American Launch
Tasked with the first social and influencer marketing campaign to launch Tencent Games' popular battle-royale game PUBG Mobile in North America, Viral Nation's spring 2018 campaign is what took PUBG Mobile from startup to one of the leading mobile gaming apps, setting its path to top the charts and win several gaming awards later in the year. Our main objec…
Games
Sentinel of the Spaceways (Marvel Contest of Champions' 4-Year Anniversary)
Kabam was tasked with making a Marvel Contest of Champions' anniversary trailer in December that celebrated their game's legacy while also being the very first partner of Marvel's to tease out that the Fantastic Four were coming to Marvel Games in 2019. This was difficult as we could not directly reference the Fantastic Four before January due to Marvel's e…