Our goal with Mini-Mocks was to create an original, scripted, social-first series that would thrive in the crowded landscape of platforms like Twitter. We aimed to bring in maximum views and engagement for Comedy Central social by creating a series that is attention-grabbing and shareable, in addition to being super funny, relatable, relevant, and provocative.
"Short documentaries for short attention spans." Mini-Mocks takes an intimate look at the world's most eccentric humans. From gummy bear breeders to a divorce photographer, the Mini-Mocks series consistently gains millions of views per episode, and is often heavily shared. Each episode features click-worthy titles that are as accessibly funny as the content themselves. Each character study is outlandish enough to warrant full-on belly laughs, but somehow remains relatable enough to be shared among friends. The BDSM Food Porn video in particular was meant to be a slightly NSFW twist on "food porn" – we thought the concept was ripe for parody, and that the provocative yet close-to-reality subject matter would draw in plenty of curious viewers. There's also a large community of BDSM enthusiasts on Twitter, so we knew this episode would be a success there and saw many influencers in that community engaging with it.
Mini-Mocks is by far our most successful original social series. Collectively, the episodes have earned 163M views and 3.2M engagements across social platforms. BDSM Food Porn was our most successful episode on Twitter, with 1.7M views and 9.5k engagements on Twitter (thanks in part of BDSM enthusiasts engaging with it), and a total of 22M views across all social platforms.
