CONGRATULATIONS BRAND & ORGANIZATIONS WINNERS! see the list

11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Ronda Rousey trains for 4 hours straight at WWE's Performance Center

Winner in Snapchat Story

Objective

As Ronda Rousey prepared to make her debut as a WWE Superstar at WrestleMania 34, WWE gave curious fans a first look at her in-ring preparation. This being Ronda Rousey — a trailblazing combat sports athlete — the training turned into a grueling four-hour marathon session of ring work, cardio, weights and more, which had fans even more excited to see Rousey step into the ring for the first time.

Strategy

Ronda Rousey's transition from mixed martial arts icon to WWE Superstar was the biggest story leading into WrestleMania 34 and it was a goal of WWE's digital and social teams to document her journey every step of the way. As Rousey prepared to team with Olympic gold medalist Kurt Angle to take on Triple H & Stephanie McMahon, our cameras were granted access to one of Ronda's intense training sessions at WWE's Performance Center in Orlando, Fla.

The Snap Story took a lo-fi, fly-on-the-wall approach to Ronda's workout, eschewing music and quick cuts in favor of dramatic footage of Ronda's routine, coupled with the native sounds like the crack of her fist against the heavy bag. This approach captured the intensity along with the solitude of training for a big match. The story was released on Snapchat in the week before WrestleMania, helping build greater anticipation for Ronda's debut match.

Results

The Snap story received 3.8 million total views in its first week on Snapchat.

Media

Video for Ronda Rousey trains for 4 hours straight at WWE's Performance Center

Produced by

WWE

Link

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.