CONGRATULATIONS BRAND & ORGANIZATIONS WINNERS! see the list

11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

McQueen Social Media Campaign

Gold Distinction in Images

Objective

VIEW CASE STUDY

Our goal was to create an engaging campaign that was as raw and beautiful as McQueen's art. We strove to create an emotional connection with audiences by giving an inside look at his provocative work and fascinating life.

Strategy

Our strategy was to immerse fans in Lee Alexander McQueen's world of artistic genius. From dual exposure character cards on mannequin busts, to quote cards inspired by his morbid fascinations, to visually striking carousels of his most infamous runway shows, we gave audiences a glimpse into the all the stages of his fashion career.

Accolade pieces paired with his most provocative work, timely quote cards that aligned with Pride Month, and custom typographic ambigrams all helped inspire our audience to get passionate enough to share their stories about how Lee Alexander McQueen impacted their lives.

We also used strategic social listening and a suite of custom content to engage with audiences through thought-provoking polls, daily custom reactive messages, poignant quotes, and expressive GIFs.

In the end, we created a campaign that stayed true to McQueen's artistic vision while remaining respectful of all he went through.

Results

TOTAL ENGAGEMENTS: 3.9M

TOTAL IMPRESSIONS: 11.1M

TOTAL MEDIA VIEWS: 3.5M

Media

Produced by

Ignition, Bleeker Street

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.