12th Annual Shorty Awards Categories

The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.


Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 11th Annual Shorty Awards

McQueen Social Media Campaign

Gold Distinction in Images

About this entry


Our goal was to create an engaging campaign that was as raw and beautiful as McQueen's art. We strove to create an emotional connection with audiences by giving an inside look at his provocative work and fascinating life.

Why does this entry deserve to win?

Our strategy was to immerse fans in Lee Alexander McQueen's world of artistic genius. From dual exposure character cards on mannequin busts, to quote cards inspired by his morbid fascinations, to visually striking carousels of his most infamous runway shows, we gave audiences a glimpse into the all the stages of his fashion career.

Accolade pieces paired with his most provocative work, timely quote cards that aligned with Pride Month, and custom typographic ambigrams all helped inspire our audience to get passionate enough to share their stories about how Lee Alexander McQueen impacted their lives.

We also used strategic social listening and a suite of custom content to engage with audiences through thought-provoking polls, daily custom reactive messages, poignant quotes, and expressive GIFs.

In the end, we created a campaign that stayed true to McQueen's artistic vision while remaining respectful of all he went through.






Produced by

Ignition, Bleecker Street


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.