CONGRATULATIONS BRAND & ORGANIZATIONS WINNERS! see the list

11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

National Fried Chicken & Waffle Day

Winner in Shoe-String Media Buying Strategy

Objective

We love Metro Diner's award-winning chicken and waffles dish and we thought more people should know about it! But how could we spread the awareness and increase sales with virtually no budget?

Strategy

First there was a National Fried Chicken Day, then there was a National Waffle Day, but there was no day to honor the two food items together. Until we made one. We've officially established August 8th as the National Fried Chicken and Waffle Day with the Florida government!

Metro Diner offered their chicken and waffles at a discounted rate to commemorate the occasion. In the meantime, we spread the word about our newly-proclaimed food holiday through organic and paid social media only. We gave away branded swag and highlighted the guests, celebrating the National Fried Chicken and Waffle Day, on our Instagram Stories. Influencers helped to make sure that the trend-worthy duo is getting the attention it deserves.

Results

With the budget of only $3,000, the campaign was a huge success! Metro Diner sold 4,324 plates of chicken and waffles in just one day, a 377% increase from their day-to-day sales. But most importantly, we created an occasion for our guests to celebrate Metro Diner and its delicious food for years to come.

Media

Video for National Fried Chicken & Waffle Day

Produced by

PPK, Metro Diner

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.