THE SHORTY SOCIAL GOOD AWARDS ARE OPEN FOR ENTRIES! ENTER NOW

4th Annual Shorty Social Good Awards Categories


See below for official categories. The regular entry deadline is on August 28th, 2019 at 11:59pm ET.

From the 11th Annual Shorty Awards

Honda - R vs. R

Winner in Data Visualization

Finalist in Augmented Reality

About this entry

The racing-inspired Honda Civic Type R has never been available in America. But that hasn't stopped people from driving it. For years, hardcore Type R fans have turned to the only place they could get behind the wheel of one in the US: video games. So when the Type R finally launched in America, we wanted to bring those hardcore fans along for the ride while also creating a piece of content that showed off the Civic Type R's ability on the racetrack.

Why does this entry deserve to win?

We found the biggest virtual Type R fan, e-sports athlete Peter Jeakins, and gave him a once-in-a-lifetime opportunity: the chance to compete in an impossible race between real and virtual. First, Jeakins recorded his fastest lap time in a virtual Type R at the Road Atlanta race track in Microsoft Forza Motorsport 7. Then at the actual Road Atlanta, pro IndyCar driver Graham Rahal raced a real Type R against Jeakins' virtual one.

To make the race possible, the real Type R was outfitted with a custom AR windshield. It used data from several sources, including Microsoft Forza, Google Earth, and GPS data, and turned it all into a simple visualization that let Rahal see the gamer's position on the track in real time. The worlds of real motorsport and racing simulation were merged like never before.

Results

R vs R led to some amazing business results: the first and second production run of the Honda Civic Type R sold out. R vs R also got over 132,000,000 media impressions and over 123,000,000 PR impressions. General media outlets like the New York Times, Yahoo!, and MSN featured it. Racing media outlets like BBC Top Gear, Motor1, and Drive Mag featured it. And gaming media outlets like Racing Game Central and Microsoft featured it. Even technology focused media outlets like VR Scout and World Tech Mag featured it. The large number of media impressions and PR impressions helped us reach our core target of racing enthusiasts and gamers while also reaching a more general audience. On top of that, R vs R delivered 8,000,000 core engagements online (shares/retweets, likes, comments/replies, completed video views) which surpassed the goal of 3,000,000 core engagements.

Media

Video for Honda - R vs. R

Produced by

RPA, American Honda Motor Co., Inc.

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social good awards regular deadline is on august 28, 2019.