ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards

Honda - R vs. R

Winner in Data Visualization

Finalist in Augmented Reality

About this entry

The racing-inspired Honda Civic Type R has never been available in America. But that hasn't stopped people from driving it. For years, hardcore Type R fans have turned to the only place they could get behind the wheel of one in the US: video games. So when the Type R finally launched in America, we wanted to bring those hardcore fans along for the ride while also creating a piece of content that showed off the Civic Type R's ability on the racetrack.

Why does this entry deserve to win?

We found the biggest virtual Type R fan, e-sports athlete Peter Jeakins, and gave him a once-in-a-lifetime opportunity: the chance to compete in an impossible race between real and virtual. First, Jeakins recorded his fastest lap time in a virtual Type R at the Road Atlanta race track in Microsoft Forza Motorsport 7. Then at the actual Road Atlanta, pro IndyCar driver Graham Rahal raced a real Type R against Jeakins' virtual one.

To make the race possible, the real Type R was outfitted with a custom AR windshield. It used data from several sources, including Microsoft Forza, Google Earth, and GPS data, and turned it all into a simple visualization that let Rahal see the gamer's position on the track in real time. The worlds of real motorsport and racing simulation were merged like never before.

Results

R vs R led to some amazing business results: the first and second production run of the Honda Civic Type R sold out. R vs R also got over 132,000,000 media impressions and over 123,000,000 PR impressions. General media outlets like the New York Times, Yahoo!, and MSN featured it. Racing media outlets like BBC Top Gear, Motor1, and Drive Mag featured it. And gaming media outlets like Racing Game Central and Microsoft featured it. Even technology focused media outlets like VR Scout and World Tech Mag featured it. The large number of media impressions and PR impressions helped us reach our core target of racing enthusiasts and gamers while also reaching a more general audience. On top of that, R vs R delivered 8,000,000 core engagements online (shares/retweets, likes, comments/replies, completed video views) which surpassed the goal of 3,000,000 core engagements.

Media

Video for Honda - R vs. R

Produced by

RPA, American Honda Motor Co., Inc.

Entry Credits