THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Awareness Campaign NEW! Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Cultural Campaign NEW! Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative Public Health Public Safety NEW! Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Consumer Brands NEW! Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Real Estate NEW! Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms TikTok X (formerly Twitter) YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality Feature Film NEW! Gaming Images Interactive Content Live Streaming Long Form Video Micro-site or Blog Podcast Research Reports NEW! Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer, Creator & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology Data & Insights Earned Media NEW! Employee Engagement Event & Experiential Generative AI Guerrilla Marketing NEW! Paid Media PSA Real Time Response Single Post Sound & Music NEW! Storytelling User Generated Content

From the 11th Annual Shorty Awards Best use of Augmented Reality

This award honors the most creative and effective use of augmented reality in a social media marketing campaign.

See previous winners and honorees here.

Winner

Augmented Reality
winner
adidas Originals Deerupt
Unboxing is a huge part of Sneakerhead culture, and has recently become the most coveted moment in …

Finalists

Augmented Reality
finalist
gold honor
Michael Kors: Facebook’s First Augmented Reality Advertiser
To further solidify the brand's role as a leader in emerging social and digital media trends, Micha…
Augmented Reality
finalist
gold honor
audience honor
Oxygen’s Forensic Detective: Inside the Crime Scene
Oxygen launched true crime programming with the goal to create high-quality content and invite our …
Augmented Reality
finalist
2018 MTV EMA AR Voting
MTV International's MTV EMA is a one of the biggest global music events of the year that celebrates…
Augmented Reality
finalist
Honda - R vs. R
The racing-inspired Honda Civic Type R has never been available in America. But that hasn't stoppe…
Augmented Reality
finalist
X-FILES – “DO YOU BELIEVE?” Facebook Mask
In 1993, Fox introduced one of television's most enduring & iconic brands, The X-Files. 25 years la…

Nominees

Augmented Reality
Augmented Reality for Vikings Game Day
Game programs have long been a keepsake for fans attending matches of their favorite teams. The pro…
Augmented Reality
Bob’s Burgers “Belcherize Me” Facebook Mask
In 2011, FOX opened Bob's Burgers. For the following 9 seasons, this Emmy-winning show established …
Augmented Reality
Dr. Who AR Game
To galvanise fans before the release of Doctor Who: Resolution, Powster partnered with the BBC and …
Augmented Reality
Kim Products: Looking At The World Through A New Lens
Our key objective was to encourage youth entrepreneurship utilizing Gen-Z engagement platforms. Our…
Augmented Reality
Tech Drive VR
Nissan is committed to the Nissan Intelligent Mobility vision—redefining how cars are driven, power…
Augmented Reality
WWE Superstars become 3D holograms (with Microsoft and Littlstar)
In promotion of WrestleMania 34, WWE partnered with Microsoft and virtual reality platform Littlsta…