13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 11th Annual Shorty Awards Best use of Augmented Reality

This award honors the most creative and effective use of augmented reality in a social media marketing campaign.

See previous winners and honorees here.


Michael Kors: Facebook’s First Augmented Reality Advertiser
To further solidify the brand's role as a leader in emerging social and digital media trends, Michael Kors partnered with Facebook to create and run the first-ever Augmented Reality (AR) advertisement on the platform. The advertisement launched June 27, 2018, coinciding with National Sunglasses Day, and promoted the Michael Kors Lon aviators. Fans…
Oxygen’s Forensic Detective: Inside the Crime Scene
Oxygen launched true crime programming with the goal to create high-quality content and invite our viewers to engage with us in new and innovative ways. Many of our viewers are "arm chair detectives". They tune in to our programs, form opinions and theories about the investigations and try to solve the murder by piecing together clues as they watc…
2018 MTV EMA AR Voting
MTV International's MTV EMA is a one of the biggest global music events of the year that celebrates the hottest artists from around the world. The MTV EMA brings music fans a unique, multi-platform experience across MTV's global network in nearly 180 countries and 450 million homes around the world. The 2018 MTV EMA took place in Bilbao, Spain.Aft…
Honda - R vs. R
The racing-inspired Honda Civic Type R has never been available in America. But that hasn't stopped people from driving it. For years, hardcore Type R fans have turned to the only place they could get behind the wheel of one in the US: video games. So when the Type R finally launched in America, we wanted to bring those hardcore fans along for th…
X-FILES – “DO YOU BELIEVE?” Facebook Mask
In 1993, Fox introduced one of television's most enduring & iconic brands, The X-Files. 25 years later, fans are still asking the perennial question: Are we alone in the universe or are there aliens out there? Using The X-Files Facebook Mask, fans discovered the answer: Mulder was right - aliens exist and you may be one of them.


Augmented Reality for Vikings Game Day
Game programs have long been a keepsake for fans attending matches of their favorite teams. The programs connect fans to players through player profile stories and offer statistical information.But what if that program was much more than just a static image?Players featured on the covers of Playbook "came to life" through augmented reality and the Vikings o…
Bob’s Burgers “Belcherize Me” Facebook Mask
In 2011, FOX opened Bob's Burgers. For the following 9 seasons, this Emmy-winning show established itself as a fan favorite with viewers of all ages. This year, the show celebrated its 150th episode.To celebrate this milestone, we partnered with Facebook to deliver an experience that celebrated the show's BELOVED & ICONIC characters. We invited fans to "Bel…
Dr. Who AR Game
To galvanise fans before the release of Doctor Who: Resolution, Powster partnered with the BBC and Facebook to create a one of a kind AR puzzle: power down the crystals before they re-generate to unlock a teaser and materialise your very own Tardis. The objective was to bring a global brand into a new era utilising new technology and excite and engage the n…
Kim Products: Looking At The World Through A New Lens
Our key objective was to encourage youth entrepreneurship utilizing Gen-Z engagement platforms. Our goal was to test how utilizing Snapchat AR could not only engage, but also inspire young entrepreneurs to follow their calling.Our client, Kim Products, is a Chicago street-wear brand run by 17-year-old Kimisha Moxley. We made it our mission to help elevate M…
Tech Drive VR
Nissan is committed to the Nissan Intelligent Mobility vision—redefining how cars are driven, powered, and integrated into society. This vision informs the company's belief that the most exciting technology you own is right in your driveway. It's a sound philosophy, but to share it with the world, we have to tell the right story in the right way.When Nissan…
WWE Superstars become 3D holograms (with Microsoft and Littlstar)
In promotion of WrestleMania 34, WWE partnered with Microsoft and virtual reality platform Littlstar to create a unique AR experience putting WWE fans closer to the action than ever. The project saw the competitors in WrestleMania's main event — AJ Styles and Shinsuke Nakamura — turned into AR holograms, which were made available in the AR section of Littls…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!