ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards Best use of Augmented Reality

This award honors the most creative and effective use of augmented reality in a social media marketing campaign.

See previous winners and honorees here.

Finalists

finalist
gold
Michael Kors: Facebook’s First Augmented Reality Advertiser
To further solidify the brand's role as a leader in emerging social and digital media trends, Michael Kors partnered with Facebook to create and run the first-ever Augmented Reality (AR) advertisement on the platform. The advertisement launched June 27, 2018, coinciding with National Sunglasses Day, and promoted the Michael Kors Lon aviators. Fans…
finalist
gold
audience
Oxygen’s Forensic Detective: Inside the Crime Scene
Oxygen launched true crime programming with the goal to create high-quality content and invite our viewers to engage with us in new and innovative ways. Many of our viewers are "arm chair detectives". They tune in to our programs, form opinions and theories about the investigations and try to solve the murder by piecing together clues as they watc…
finalist
2018 MTV EMA AR Voting
MTV International's MTV EMA is a one of the biggest global music events of the year that celebrates the hottest artists from around the world. The MTV EMA brings music fans a unique, multi-platform experience across MTV's global network in nearly 180 countries and 450 million homes around the world. The 2018 MTV EMA took place in Bilbao, Spain.Aft…
finalist
Honda - R vs. R
The racing-inspired Honda Civic Type R has never been available in America. But that hasn't stopped people from driving it. For years, hardcore Type R fans have turned to the only place they could get behind the wheel of one in the US: video games. So when the Type R finally launched in America, we wanted to bring those hardcore fans along for th…
finalist
X-FILES – “DO YOU BELIEVE?” Facebook Mask
In 1993, Fox introduced one of television's most enduring & iconic brands, The X-Files. 25 years later, fans are still asking the perennial question: Are we alone in the universe or are there aliens out there? Using The X-Files Facebook Mask, fans discovered the answer: Mulder was right - aliens exist and you may be one of them.

Nominees

Augmented Reality for Vikings Game Day
Game programs have long been a keepsake for fans attending matches of their favorite teams. The programs connect fans to players through player profile stories and offer statistical information.But what if that program was much more than just a static image?Players featured on the covers of Playbook "came to life" through augmented reality and the Vikings o…
Bob’s Burgers “Belcherize Me” Facebook Mask
In 2011, FOX opened Bob's Burgers. For the following 9 seasons, this Emmy-winning show established itself as a fan favorite with viewers of all ages. This year, the show celebrated its 150th episode.To celebrate this milestone, we partnered with Facebook to deliver an experience that celebrated the show's BELOVED & ICONIC characters. We invited fans to "Bel…
Dr. Who AR Game
To galvanise fans before the release of Doctor Who: Resolution, Powster partnered with the BBC and Facebook to create a one of a kind AR puzzle: power down the crystals before they re-generate to unlock a teaser and materialise your very own Tardis. The objective was to bring a global brand into a new era utilising new technology and excite and engage the n…
Kim Products: Looking At The World Through A New Lens
Our key objective was to encourage youth entrepreneurship utilizing Gen-Z engagement platforms. Our goal was to test how utilizing Snapchat AR could not only engage, but also inspire young entrepreneurs to follow their calling.Our client, Kim Products, is a Chicago street-wear brand run by 17-year-old Kimisha Moxley. We made it our mission to help elevate M…
Tech Drive VR
Nissan is committed to the Nissan Intelligent Mobility vision—redefining how cars are driven, powered, and integrated into society. This vision informs the company's belief that the most exciting technology you own is right in your driveway. It's a sound philosophy, but to share it with the world, we have to tell the right story in the right way.When Nissan…
WWE Superstars become 3D holograms (with Microsoft and Littlstar)
In promotion of WrestleMania 34, WWE partnered with Microsoft and virtual reality platform Littlstar to create a unique AR experience putting WWE fans closer to the action than ever. The project saw the competitors in WrestleMania's main event — AJ Styles and Shinsuke Nakamura — turned into AR holograms, which were made available in the AR section of Littls…