In 2011, FOX opened Bob's Burgers. For the following 9 seasons, this Emmy-winning show established itself as a fan favorite with viewers of all ages. This year, the show celebrated its 150th episode.
To celebrate this milestone, we partnered with Facebook to deliver an experience that celebrated the show's BELOVED & ICONIC characters. We invited fans to "Belcherize Their Freakin' Face."
The AR experience allowed fans to become their favorite Belcher. Tapping the screen lets the user switch wearing Louise's pink bunny ears, to rockin' Tina's classic bob & glasses, to seeing yourself with Bob's iconic mustache, all handrawn in their 2d glory.
The Facebook mask resulted in 1.5 million impressions.
