THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 11th Annual Shorty Awards

X-FILES – “DO YOU BELIEVE?” Facebook Mask

Finalist in Augmented Reality

About this entry

In 1993, Fox introduced one of television's most enduring & iconic brands, The X-Files. 25 years later, fans are still asking the perennial question: Are we alone in the universe or are there aliens out there? Using The X-Files Facebook Mask, fans discovered the answer: Mulder was right - aliens exist and you may be one of them.

Why does this entry deserve to win?

Using the Facebook AR Mask in Selfie Mode revealed users as alien hybrids. Moving the camera closer to their faces allowed them to morph gradually, controlling how alien they appeared.

In the World View, users had a hand in directing the alien invasion by placing a UFO anywhere in the world: In the skies over the city, on the street, or in position to abduct their friends.

Results

Our efforts to bring the truth to the masses has resulted in 4 Million impressions & 393k captured video evidence of aliens

Media

Video for X-FILES – “DO YOU BELIEVE?” Facebook Mask

Entrant Company / Organization Name

Fox Broadcasting Company