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12th Annual Shorty Awards Categories

The final deadline to vote for your favorite nominee or to enter your brand or organization is on Thursday, February 20th, 2020.


Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 11th Annual Shorty Awards

X-FILES – “DO YOU BELIEVE?” Facebook Mask

Finalist in Augmented Reality

About this entry

In 1993, Fox introduced one of television's most enduring & iconic brands, The X-Files. 25 years later, fans are still asking the perennial question: Are we alone in the universe or are there aliens out there? Using The X-Files Facebook Mask, fans discovered the answer: Mulder was right - aliens exist and you may be one of them.

Why does this entry deserve to win?

Using the Facebook AR Mask in Selfie Mode revealed users as alien hybrids. Moving the camera closer to their faces allowed them to morph gradually, controlling how alien they appeared.

In the World View, users had a hand in directing the alien invasion by placing a UFO anywhere in the world: In the skies over the city, on the street, or in position to abduct their friends.


Our efforts to bring the truth to the masses has resulted in 4 Million impressions & 393k captured video evidence of aliens


Video for X-FILES – “DO YOU BELIEVE?” Facebook Mask

Produced by

Fox Broadcasting Company

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards is on thursday, FEB 20TH.