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Special Project

Special Project
From the 11th Annual Shorty Awards

X-FILES – “DO YOU BELIEVE?” Facebook Mask

Finalist in Augmented Reality


In 1993, Fox introduced one of television's most enduring & iconic brands, The X-Files. 25 years later, fans are still asking the perennial question: Are we alone in the universe or are there aliens out there? Using The X-Files Facebook Mask, fans discovered the answer: Mulder was right - aliens exist and you may be one of them.

Strategy and Execution

Using the Facebook AR Mask in Selfie Mode revealed users as alien hybrids. Moving the camera closer to their faces allowed them to morph gradually, controlling how alien they appeared.

In the World View, users had a hand in directing the alien invasion by placing a UFO anywhere in the world: In the skies over the city, on the street, or in position to abduct their friends.


Our efforts to bring the truth to the masses has resulted in 4 Million impressions & 393k captured video evidence of aliens


Video for X-FILES – “DO YOU BELIEVE?” Facebook Mask

Entrant Company / Organization Name

Fox Broadcasting Company