THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 11th Annual Shorty Awards

Jamba Juice

Audience Honor in Restaurants

Objectives

Create content and share inspiration to promote Jamba Juice's delicious and healthful smoothies, bowls and bites.

Strategy and Execution

With a mix of authentic product and lifestyle photography we set out to spread the word about Jamba's healthful products and engage with our deeply loyal fans. As the brand began to focus on offering products with even more vitamins, minerals and nutrients we created content that highlighted product benefits and garnered a lot of attention.

Results

Jamba's fan following continues to grow and our audience remains thirsty for more.

YOY Results

Media

Entrant Company / Organization Name

Citrus Advertising, Jamba Juice

Link

Entry Credits