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Special Project

Special Project
From the 11th Annual Shorty Awards

WWE on Snapchat

Gold Honor in Snapchat Presence


The goals of WWE's official Snapchat Story are to provide a behind-the-scenes look at WWE's weekly action and give WWE fans exclusive access to their favorite talent. With WWE's official Snapchat Story, WWE fans can tap into video they can't find anywhere else, including backstage footage posted during every televised event. In addition, WWE also aims to deliver some of the top highlights from the matches taking place at more than 500 Live Events each year by Snapping video directly from ringside.

With The WWE Show, WWE partnered with Snapchat to feature an unprecedented original program exclusive to the popular app. Hosted by WWE personality Cathy Kelley, the objective of the fast-paced show was to build excitement and overall interest in WrestleMania, WWE's biggest event of the year.

Strategy and Execution

WWE has social media producers stationed at every WWE event – both televised and non-televised – which allows for the kind of exclusive access to WWE talent and in-ring action that you can't find anywhere else. Through our Snapchat Story, WWE fans are essentially given a backstage pass to each event, including on-camera match announcements, interviews and highlights.

When a WWE event is not taking place, our Story continues to keep fans on the pulse with various fun segments hosted at WWE Headquarters, including exclusive unboxings, WWE Shop product reveals, and a peek at uncovered WWE artifacts.

Leading up to WrestleMania 33 in April 2017, WWE was granted a special opportunity to partner with Snapchat and break new ground with the first-ever WWE Show on the Snapchat platform. Hosted by Cathy Kelley, this four-minute, WrestleMania-themed show kept WWE fans highly engaged with tons of original content, including exclusive comments from top-tier talent. Just days before the actual WrestleMania event, The WWE Show was given prominent placement by Snapchat in its "Featured Shows" section.



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