ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards

WWE's official YouTube Channel

Gold Distinction in YouTube Presence

About this entry

The action of WWE doesn't end when the final bell rings on Raw or when the credits roll on our E! reality series "Total Divas." It continues on WWE on YouTube where WWE's worldwide fan base can catch up on match highlights, enjoy original content featuring their favorite Superstars, and watch live-streaming content from some of WWE's biggest events, including WrestleMania.

Why does this entry deserve to win?

WWE's YouTube channel offers exciting highlights from WWE's many television properties, as well as clips from our expansive library of sports-entertainment action, which reaches well beyond WWE's own history to include various other regional and international promotions.

The greatest audience engagement, however, comes from our original content. Our "Fallout" series goes into the locker room at our biggest events to capture interviews with Superstars moments after they stepped through the curtain after a big match. The best and worst of WWE is ranked four times a week in our "Top 10" series, with episodes regularly generating more than one million views in three days. Original series like "WWE Game Night," "Superstar Ink" and "My Son/Daughter is a WWE Superstar" have generated millions of views.

WWE on YouTube's network has expanded to include our original gaming channel UpUpDownDown, which features daily videos of WWE Superstars battling it out in the coolest video games. WWE Superstar twins The Bellas also have their own channel, which includes original series like "John Cena: Auto Geek," "BellaBody" and "Our Home: John & Nikki."

Results

WWE on YouTube has generated more than 25 billion views since its launch. And with almost 40 million subscribers, WWE's YouTube channel sits ahead of similar brands like IGN, HBO, ESPN and UFC. Currently, WWE's YouTube channel is the No. 2 most viewed channel on all of YouTube.

Media

Video for WWE's official YouTube Channel

Produced by

WWE

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