THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
None

By Industry

Auto

Spider-Man, Driver's Test
MUH-TAY-ZIK | HOF-FER, Caviar, Audi of America
Winner

Business to Business

Spotify For Brands Social Media Campaign & Spotify.me - GLOW, Spotify For Brands
GLOW, Spotify for Brands
Winner

Cultural Institution

The Museum of Modern Art
The Museum of Modern Art
Winner A People's Journey, A Nation's Story: Sharing American History Through the African American Lens
Smithsonian National Museum of African American History and Culture
Audience Honor, Gold

Entertainment

Prison Break Season 5
FOX Broadcasting
Winner Wonder #choosekind
Way To Blue, Lionsgate
Gold

Fashion

Tommy Hilfiger Snap App
Tommy Hilfiger
Winner, Audience Honor

Food & Beverage

Absolut Vodka: Never gonna GIF you up!
Sebton Co, Absolut Vodka
Winner

Government & Politics

How the LGBTQ Community Defeated Trump’s Anti-LGBTQ Army Secretary Nominee
Human Rights Campaign
Winner

Home & Decor

BEHR® Color Clinic
Marcus Thomas LLC, BEHR®, Olson Engage, Catalyst, Haworth Media, Three Deep Marketing, Peterson Milla Hooks (PMH), BEHR® Paint
Winner

Insurance

One Night Only & GEICO: A Night of Surprises
Viacom Velocity, GEICO
Winner, Audience Honor

News & Media

NowThis News - The No. 1 Social News Brand in the World
NowThis
Winner

Pets & Animals

The Dodo: the no. 1 digital media brand in the world for animal people
The Dodo
Winner

Real Estate

StreetEasy Social Media
StreetEasy
Winner

Retail & E-Commerce

PUMA: PUMALabs
1000heads, PUMA
Winner

Sports

"Howler Soccer Ball Phone"
Kovert Creative, Howler Media
Winner

Television

Twin Peaks: The Return
Showtime Networks
Winner, Audience Honor Love Island Campaign
ITV Creative
Gold

Wine, Beer & Spirits

JIM, The First Smart Decanter
Olson Engage, Jim Beam
Winner

Beauty

COSMEDIX CROWD
COSMEDIX, Mavrck, Astral Brands
Winner

Consumer Brand

Sprint Trainer Rewards
Razz Interactive, Sprint
Winner

Education

#1917LIVE
RT
Winner West Virginia University Social Media
West Virginia University
Gold

Family & Parenting

Aha! Home Science Experiment Series
The Science Friday Initiative
Winner Plum Organics
Something Massive, Plum Organics
Gold What's Up Moms
What's Up Moms
Silver

Financial Services

Uk'shona Kwelanga - the first WhatsApp Drama Series
King James Group / King James Digital, Sanlam
Winner, Audience Honor Local Selects
CP+B Los Angeles
Gold Discovering the Power of Humanity with Citi
Superfly, Citi
Silver

Games

Cards Against Humanity Saves America
Cards Against Humanity
Winner, Audience Honor Being Jose Mourinho
Nordeus
Gold

Health & Fitness

March of Dimes and Barkley -- Lullacry
Barkley, March of Dimes
Winner

Hospitality

M Live: The Great American Eclipse
Marriott International
Winner

Live Events

The 2017 iHeartRadio Music Awards
iHeartRadio
Winner Fans of Love
R/GA New York, Ad Council
Gold The 2017 iHeartRadio Music Festival
iHeartRadio
Audience Honor, Silver The 141st Westminster Kennel Club Dog Show - GLOW, WKC
GLOW, Westminster Kennel Club
Bronze

Non-Profit

'HIDING FURNITURE' : A SOCIAL EXPERIMENT
UNICEF
Winner Fans of Love
R/GA New York, Ad Council
Gold

Publishing

"Howler Soccer Ball Phone"
Kovert Creative, Howler Media
Winner, Audience Honor

Social Activism

#TakeAKnee
WP Narrative, #TakeAKnee
Winner

Technology

Home Runs for Hurricane Recovery
Laundry Service, T-Mobile
Winner

Travel & Tourism

Little Tickets
MullenLowe New York, JetBlue
Winner

Video Content

360 Video

NowThis x Samsung Gear 360 -- the no. 1 most viewed campaign on Facebook in 2017
NowThis, Samsung, Starcom UK
Winner

Comedy Video

Cards Against Humanity Saves America
Cards Against Humanity
Winner

Instructional

Santa Clarita Diet
hi5.agency, Netflix
Winner

Live News Coverage

TicToc by Bloomberg
Bloomberg L.P.
Winner

Long Form Video

How Two Moms Took on Trolls to Support a Transgender Kid
Human Rights Campaign
Winner

Short Form Video

HBO on Hulu: Dem Dragons
Hulu
Winner

Virtual Reality

Spacewalk 360
RT
Winner Are You Prepared for the New Reality?
Bank of America Merrill Lynch
Gold Battle on Mars
SYFY Digital
Silver

Augmented Reality

MTV EMA AR
Viacom International Media Networks
Winner

Ephemeral Video

13 Reasons Why
hi5.agency, Netflix
Winner

Live Event Coverage

Not The White House Correspondents Dinner
Turner: TBS
Winner 2017 MTV Video Music Awards
MTV
Gold #ComeyTestimony
Bloomberg
Audience Honor, Silver NFL’s Live Content Correspondents
NFL
Audience Honor, Bronze

Live Streaming Video

Carnival Cruise Line - Bill the Mystical Sloth
Wildlife, Carnival Cruise Line, Telescope, SapientRazorfish
Winner National Geographic + Airbnb: The Great American Eclipse
National Geographic Partners
Gold

Medium-Length Video

Pure Imagination Project
MullenLowe, Alzheimer's Association
Winner

Video Pre-Roll

Hillshire Farm: Lit’l Smokesperson
Tyson Foods Inc.
Winner

By Design

Art Direction

The Gifted’s #MutantsUnite Comic Con Campaign
FOX Broadcasting Company
Winner, Audience Honor

Brand Redesign

Goodbye Spike, Hello Paramount
We Are Social, Viacom - Paramount Network
Winner, Audience Honor

Images

NFL - Live Content Correspondents
NFL
Winner

Brand Identity

The Gifted’s #MutantsUnite Comic Con Campaign
FOX Broadcasting Company
Winner, Audience Honor

Graphics

Absolut Vodka: Never gonna GIF you up!
Sebton Co, Absolut Vodka
Winner

Video by Platform

Facebook Live

MY LITTLE PONY: THE MOVIE LIVE ANIMATED STREAMING EVENT
AvatarLabs, Lionsgate
Winner, Audience Honor America’s Next Top Model (Season 23) - Facebook Live - VH1, GLOW
GLOW, VH1
Gold You're The Worst - Turtle Edition
FX Networks, Watson Design Group
Silver

Instagram Story

Tap of War
Isobar Australia, Slurpee
Winner, Audience Honor NowThis Instagram Story: Vegas Victims Tribute
NowThis
Gold “Walkers in LA” – AMC The Walking Dead Season 8 Premiere
RED Interactive Agency, AMC Networks
Silver

Snapchat Discover Story

NowThis on Snapchat Discover
NowThis
Winner WIRED Snapchat on Net Neutrality
WIRED
Audience Honor, Gold MTV Cribs Snapchat Series
MTV
Silver

Twitter Video

TicToc by Bloomberg
Bloomberg L.P.
Winner #1917LIVE
RT
Gold

Facebook Video

80 years apart, these two refugees have more in common than you’d think.
UNICEF, 180 Amsterdam, Smuggler Productions
Winner

Instagram Video

60 Second Docs Present Time: The Kalief Browder Story
Viacom Velocity, Spike
Winner, Audience Honor

Snapchat Story

Marvel's Runaways: "Evil Parents" Promoted Story
Hulu, Part IV
Winner, Audience Honor

By Campaign

Integrated Campaign

National Geographic + Stella + MediaCom: World Water Month
National Geographic + Stella + MediaCom
Winner The Living Network
IBM Originals / Ogilvy
Gold Friends Again
Groupe Connect, Bank of America
Silver #NuggsforCarter
Ketchum, VML, Mediavest | Spark, Wendy's
Audience Honor, Bronze tulo - One Is Not a Choice
Havas New York, Mattress Firm / tulo
Bronze Butterflies for Dreamers
National Education Association
Bronze

Multi-Platform Campaign

Dunkin' Donuts National Donut Day
Trilia Media/Hill Holliday, Dunkin' Donuts
Winner, Audience Honor Twin Peaks: The Return
Showtime Networks
Gold Raw digital campaign
Neoganda, Focus
Silver mother!: Utilizing Mystery to Drive Conversation on Social
Paramount Pictures and Fullscreen
Silver Delivering Top Content During Peak Shipping Season
FedEx
Bronze Delivering Good
FedEx
Bronze

Mobile Campaign

The Kindness Card
Havas New York
Winner, Audience Honor

Social Good Campaign

Pure Imagination Project
MullenLowe, Alzheimer's Association
Winner Coach Dad: Father’s Day Surprise
WestJet, Ronald McDonald House Charities Canada, studio m
Gold OkCupid x Planned Parenthood Partnership
OkCupid x Planned Parenthood
Gold #StopSucking
POSSIBLE, Lonely Whale Foundation
Silver National Gun Violence Awareness Day: Wear Orange 2017
Everytown For Gun Safety, Huge, Inc. and GoodFight Media
Audience Honor, Bronze Full Frontal with Samantha Bee: Nasty Woman Campaign
Turner: TBS
Bronze

Strategy & Engagement

Artificial Intelligence

JIM, The First Smart Decanter
Olson Engage, Jim Beam
Winner

Chatbots

Mountain Dew’s ‘Rig Up’ Brings First Branded Chatbot to Twitch
Motive, Mountain Dew
Winner

Customer Service

The Hertz Corporation: Best in Class Social Customer Care
Brickfish, The Hertz Corporation
Winner, Audience Honor

Humor

Cards Against Humanity Saves America
Cards Against Humanity
Winner "Fight Dirty"
Kovert Creative, Method
Gold GoTBot - The Game of Thrones Chatbot
Catch
Audience Honor, Silver The Daily Show with Trevor Noah - Between the Scenes
Comedy Central
Bronze

Large Media Buying Strategy

Welcome to the Outer Banks
Ignite Social Media, The Outer Banks of North Carolina
Winner, Audience Honor

Location-Based Experience

Xfinity Mobile: World's Biggest Snapsterpiece
Edelman, Xfinity Mobile
Winner

Multicultural Community Engagement

Tia Mowry's Quick Fix
Kin Community
Winner, Audience Honor WUPinoy
Western Union
Gold

Organic Promotion

These Parrots Will Make You Say WTF
UNICEF
Winner

Shoe-String Media Buying Strategy

Freixenet: Introducing a Reborn Sparkling Wine Brand to New Consumers
Laundry Service, Freixenet
Winner

Spokesperson

Pure Imagination Project
MullenLowe, Alzheimer's Association
Winner

Call to Action

Adobe & Imagine Dragons - Believer
Edelman, Adobe
Winner

Creative use of Technology

Pop Your Bubble: The Anti-Algorithm
Edible (a Daniel J. Edelman agency), KIND Foundation
Winner Meet Vee
VaynerMedia
Audience Honor, Gold SeekDeeper
MullenLowe Boston, Royal Caribbean International
Silver Mr. Robot: Ecoin
USA Network, Ralph Interactive, Civic Entertainment Group, BBQ Films, HudsonGray
Bronze

Gamification

ASICS® Tap to Fly Challenge
Critical Mass, ASICS®
Winner

Integration with Live Television

NFL Network Social Experience
NFL Media
Winner Third Rail with OZY
WGBH
Gold MLB Tonight's Social Media Integration
MLB Network
Silver

LGBTQ Community Engagement

Grindr's What the Flip?
Grindr
Winner When We Rise Social Campaign
Part IV, ABC
Winner

Mid-Range Media Buying Strategy

Week For Life Cash Supply Second Chance Promotion
PPK, The Florida Lottery
Winner

Online Community

Adobe & Imagine Dragons - Believer
Edelman, Adobe
Winner

Physical & Digital

​The Daily Show Presents: The Donald J. Trump Presidential Twitter Library
Comedy Central, The Daily Show, Pop 2 Life
Winner The Macallan: Gallery 12 A/RT Experience
M Booth, The Macallan
Gold Curry 4 Drone Drop
RED Interactive Agency, Under Armour
Silver DBS Sparks Mini-Series
DBS
Bronze

Real Time Response

Reebok: Nevertheless She Persisted
Group SJR, Reebok
Winner Twitter Rap Battle
Barkley, Wingstop
Gold Denny’s Pancake Tweet Offers Simple Distraction
EP+Co, Denny's
Audience Honor, Silver L.A. Welcomes Everyone In a Real-Time Activation
Mistress, Discover Los Angeles
Silver Local Selects
CP+B Los Angeles
Audience Honor, Bronze Turning Their Tweets Against Them
MullenLowe Boston, Burger King
Bronze

Social Media Tool

Pop Your Bubble: The Anti-Algorithm
Edible (a Daniel J. Edelman agency), KIND Foundation
Winner, Audience Honor

Storytelling

#Seat14C
XPRIZE Foundation
Winner Pure Imagination Project
MullenLowe, Alzheimer's Association
Gold #1917LIVE
RT
Silver

Mobile Sites & Apps

Entertainment

Mr. Robot: Ecoin
USA Network, Ralph Interactive, Civic Entertainment Group, BBQ Films, HudsonGray
Winner WWE App with WWE Network
WWE
Gold

Food & Beverage

In the Kitchen - Food Network
Scripps Lifestyle Studios
Winner Denny’s on Demand: Whatever, Whenever, and now Wherever
EP+Co, Denny's
Winner, Audience Honor

Health, Fitness & Medical

The Benefiber.com Transformation: A New Digestive Health Resource
Weber Shandwick, PHD SEO, Resolution Media, GSK Consumer Healthcare, Benefiber
Winner

Magazines & Newspapers

Augmented reality in the Quartz iPhone app
Quartz
Winner, Audience Honor

Dating

Grindr - Best Dating App
Grindr
Winner, Audience Honor

Finance Apps

Friends Again
Groupe Connect, Bank of America
Winner

Games

CLASH ROYALE Performance Video Campaign
EYESTORM CREATIVE, SUPERCELL
Winner, Audience Honor

Kids & Lifestyle

storybooth
Created Entertainment
Winner, Audience Honor

Photo & Video

RT 360
RT
Winner, Audience Honor

Travel & Weather

Mobile Food Ordering
Dallas Fort Worth International Airport
Winner, Audience Honor

Influencer & Celebrity Brand Partnership

Facebook Partnership

Ask For A Raise
R/GA New York, The Muse, Ladies Get Paid, PayScale, Reply.ai
Winner, Audience Honor WestJet Christmas Miracle: 12 Flights of Christmas
studio m, WestJet
Gold

Multi-Platform Partnership

Applying Logic
truth
Winner Friends Again
Groupe Connect, Bank of America
Gold

Snapchat Partnership

#USOpenxSpectacles - A Stunt Like No Other
United States Tennis Association; Snap Inc. iDEKO Productions; Burning Flag & HSC.TV
Winner AMC Theatres and Coca-Cola engage Snapchat influencers to drive concession purchases at the movies.
Treefort, AMC Theatres & Coca-Cola
Gold 6 Days, 7 Nights
Marriott Rewards, imre, Wavemaker, Delmondo
Silver IKEA Back to College
Wavemaker, IKEA
Silver Maroon 5 - "Red Pill Blues" Snapchat Campaign
Maroon 5
Bronze Skol Skribbles - Transforming Snapchat with Vikings Fans
Minnesota Vikings
Audience Honor, Bronze

YouTube Partnership

Dua Lipa's New Rules Music Video, The Confidante Miami Beach part of The Unbound Collection by Hyatt
Hyatt Hotels Corporation, The Unbound Collection by Hyatt, Shareability, Warner Music, Dua Lipa, Director Henry Scholfield
Winner VIVO View Tube
WATConsult, VIVO
Gold The Walking Dead: No Man’s Land With Lele Pons, Anwar Jibawi, Rudy Mancuso, & Grant Thompson
Mediakix, Next Games
Silver Through the Lens: Cuba
Adorama
Bronze

Instagram Partnership

European Wax Center's Strut Society
Laundry Service, European Wax Center
Winner New Year’s Eve with 2017 Instagrammer of the Year Doug the Pug
Hill Holliday, Planet Fitness
Gold

musical.ly Partnership

Dreamworks Spirit Riding Free gallops to success on Musical.ly
Digital Media Management, DreamWorks Animation
Winner

Twitter Partnership

Mata Hari tweets by Paulo Coelho
RT
Winner, Audience Honor

Content and Media

Branded Content

MDNA Skin
Full Picture Productions, MDNA Skin
Winner

Branded Series

Guilty Party: Redefining Branded Entertainment for the Social Media Generation
Fullscreen, AT&T
Winner DRONEWEEK 2017
Barbarian, GE
Gold DBS Sparks Mini-Series
DBS
Silver The Upstanders Campaign
Upworthy, Starbucks
Audience Honor, Bronze Club Mickey Mouse
Disney Digital Network, HP
Bronze

Data Visualization

Mapping every total solar eclipse in your lifetime
The Washington Post
Winner, Audience Honor

GIFs

NFL x GIPHY
NFL
Winner First Day Feels
Big Spaceship, Converse
Gold How QDOBA Trolled Chipotle and Won the Twitter Queso Wars
Mistress, QDOBA
Gold

Native Advertising

Fruit By The Foot Challenge
Jerry Media, Fruit by the Foot (General Mills)
Winner, Audience Honor

Snapchat Filter/Lens

Kids' Choice Awards 2017: “Slime your Selfie” Snapchat Lens
Nickelodeon & Snapchat
Winner

Video

The Marathon of Life
Franklin Templeton Investments
Winner Best Use of Video in 2017: Human Rights Campaign
Human Rights Campaign
Gold

Branded Podcast

Hackable? An Original Podcast by McAfee
Response and Pacific Content, McAfee
Winner

Contest or Promotion

#BackedByAxe
WP Narrative_, SHOWTIME NETWORKS, Inc.
Winner Adobe & Imagine Dragons - Believer
Edelman, Adobe
Gold Get Packing!
MullenLowe New York, JetBlue
Silver Impractical Jokers Surprise and Delight
truTV
Bronze

Emojis

Samsung Puts Trolls Under the Microscope
Edelman, Samsung
Winner

Hashtag

#EyeOnClimate
United Nations Foundation
Winner #1917LIVE
RT
Gold #BestFanArmy
iHeartRadio
Audience Honor, Silver

Polls & Surveys

Nickelodeon Instagram Polls
Nickelodeon
Winner, Audience Honor

User-Generated Content

Family Guy Yourself
FOX Broadcasting
Winner “You Will Be Found” Virtual Choir
Situation, Dear Evan Hansen
Gold

Campaign by Platform

Emerging Platform

#BackedByAxe
WP Narrative_, SHOWTIME NETWORKS, Inc.
Winner Think Faster - The World's Fastest AMA
MUH-TAY-ZIK | HOF-FER, PRETTYBIRD, fourclops, Audi of America
Gold

Instagram

Color Your Air Max
R/GA Buenos Aires, Nike
Winner

Snapchat

PUMA: PUMALabs
1000heads, PUMA
Winner The iHeartRadio Snap Map Scavenger Hunt
iHeartRadio
Winner, Audience Honor Xfinity Mobile: World's Biggest Snapsterpiece
Edelman, Xfinity Mobile
Gold Conan and Pepsi Turn Up The Heat
Turner: TBS
Silver 2017 VMA Snapchat Coverage
MTV
Bronze Maroon 5 - "Red Pill Blues" Snapchat Campaign
Maroon 5
Bronze

Twitter

#NuggsforCarter
Ketchum, VML, Mediavest | Spark, Wendy's
Winner, Audience Honor #1917LIVE
RT
Gold #EnamelBot
Weber Shandwick, PHD Media, GSK Consumer Healthcare, Pronamel
Silver 1 in 2 Million
ITV Creative, ITV Creative
Silver Turning Their Tweets Against Them
MullenLowe Boston, Burger King
Bronze

WhatsApp

Uk'shona Kwelanga - the first WhatsApp Drama Series
King James Group / King James Digital, Sanlam
Winner, Audience Honor

Facebook

Liar Launch Campaign
ITV Creative
Winner, Audience Honor Hyatt Regency & World of Hyatt: "Come Together"
Hyatt Regency, Mullen Lowe, PHD, Golin, Picture Farm
Gold

Pinterest

Tazo JoyBoard
Upshot, Tazo
Winner

Weibo

Love Campaign
Hylink & San Francisco Travel Association
Winner, Audience Honor

YouTube

Culture of Proximity 1.0
Viacom Velocity
Winner

By Overall Presence

Facebook Presence

Planned Parenthood Facebook
Planned Parenthood Federation of America
Winner NowThis: the no. 1 news & politics brand on Facebook
NowThis
Gold Hulu's The Handmaid's Tale - Overall Facebook Presence
HULU + GLOW
Silver

Snapchat Presence

Taking over Halloween
Movement, Fanta Western Europe
Winner

Twitter Presence

TRL
MTV
Winner Tweets from America’s Favorite Diner Booth
EP+Co, Denny's
Gold

Instagram Presence

Content is King: #GoPro
GoPro
Winner I LOVE NEW YORK - Instagram Presence - I LOVE NEW YORK, GLOW
GLOW, I LOVE NEW YORK
Gold 13 Reasons Why
hi5.agency, Netflix
Silver

Tumblr Presence

Denny’s Tumblr Dishes Up Weird, Wild Content
EP+Co, Denny's
Winner, Audience Honor

YouTube Presence

Great Big Story: YouTube
Great Big Story
Winner

Agency of the Year

Large Agency of the Year

R/GA Winner

Small Agency of the Year

WP Narrative_ Winner

Mid-Size Agency of the Year

Kovert Creative Winner