CHECK OUT THE SHORTY SOCIAL GOOD FINALISTS SEE THE LIST

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The early deadline is on December 3rd, 2020.

12th Annual Winners

Agency of the Year

Large Agency of the Year

Edelman
Edelman
Winner

Small Agency of the Year

Sandy Russell Creative
Sandy Russell Creative
Winner

Mid-Sized Agency of the Year

hi5.agency
hi5.agency
Winner

Arts & Entertainment

Actor

Rebel Wilson Winner

Comedy

Trevor Noah Winner

Music

TWICE Winner

Celebrity

Zendaya Winner

Dance

Benny The Bull Winner

Sports

Megan Rapinoe Winner

By Campaign

Integrated Campaign

The Bell: A Taco Bell Hotel and Resort
United Entertainment Group/Edelman, Taco Bell
Winner Visible Unlimited... Massages?
Visible, Madwell, VM1, Launch Squad
Gold Global Launch of Powerbeats Pro
PMG, Beats by Dre
Audience Honor

Multi-Platform Campaign

Dyatlov Group's Journal: The last page
Ruptly
Winner Seinfeld: 30 Years
TVGla, Sony Pictures Television
Audience Honor, Gold Tubi - 'Not on Netflix' Brand Campaign
Tubi, Tubi
Gold SpongeBob SquarePants x Kyrie Irving x Nike
ViacomCBS Consumer Products | Nickelodeon
Silver #BansOffMyBody
Planned Parenthood Action Fund and Planned Parenthood Federation of America
Silver Us by Jordan Peele
Essence, Universal Pictures
Silver

Mobile Campaign

HBO x Snapchat: Game of Thrones
Snap Inc.
Winner Chipotle Reward Me Loyalty Program Launch
Day One Agency, Chipotle Mexican Grill
Audience Honor, Gold DoubleTree by Hilton: Cookies in Space
DoubleTree by Hilton, HZDG, MediaCom, iProspect, Edelman
Silver

Social Good Campaign

The Ad Council & The Alzheimer’s Association: Our Stories Campaign
The Ad Council, The Alzheimer’s Association & The community
Winner What's Love?
RPA, Los Angeles LGBT Center
Gold The Thrown Out Flag
Saatchi & Saatchi Wellness, Out Not Down, LGBTQ Homeless Youth Resources & Support
Audience Honor

By Design

Art Direction

When They See Us - Room to Room
hi5.agency, Netflix
Winner, Audience Honor #VaccinesWork
RPA, UNICEF Global
Gold

Brand Redesign

DonorsChoose Rebrand and Design Playground
Hyperakt, DonorsChoose
Winner Adidas Runtastic Rebranding
adidas Runtastic
Audience Honor

Images

Falling For Milk
Critical Mass, Johnson & Johnson
Winner Beauty is in the Balance | Introducing Vero Gusto
We Are Social, Barilla
Audience Honor

Brand Identity

bubly 2019 Superbowl Campaign
OMD USA, OMG’s The Content Collective, Goodby Silverstein & Partners, R/GA, Golin, GIPHY, The Ellen DeGeneres Show, bubly Sparkling Water, PepsiCo Beverages North America,
Winner Sadeem
Sadeem Group Limited
Audience Honor

Graphics

Your Worst Fears Confirmed - Can I Get Pregnant from Sitting On My Boyfriend's Lap?
Comedy Central Digital
Winner Jumanji: The Next Level, Street Fight Video
Ignition, Sony Pictures
Audience Honor

UX/UI

JFK Moonshot
Digitas, JFK Presidential Library & Museum
Winner #Romanovs100 AR Photo Album
RT
Gold R7 10 Anos
RecordTV
Audience Honor

By Industry

Auto

Master Building the All-New Chevy Silverado
Weber Shandwick, Chevrolet
Winner Jeep® Emoji U-Turn
Huge, Inc, Jeep®
Gold Hyundai Halloween Posters
INNOCEAN USA, Hyundai Motor America
Audience Honor

Business to Business

Yext Introduces Todd Munion: The Man Without The Answers
Yext, TBWA\Chiat\Day NY
Winner The Science Behind Science Fiction: Alita Battle Angel
TE Connectivity, DWA Media
Gold GE Brings the World To Work With Employee Profile
VaynerMedia, GE
Audience Honor, Silver When Neurodiversity Works
IBM Originals
Silver This Is Cannabis.
Brand: NorCal Cannabis || Lead Agency: Bonfire Labs || Media Agency: EVB
Silver

Cultural Institution

JFK Moonshot
Digitas, JFK Presidential Library & Museum
Winner To The Four Corners
Commonwealth War Graves Commission
Audience Honor

Entertainment

SpongeBob SquarePants x Kyrie Irving x Nike
ViacomCBS Consumer Products | Nickelodeon
Winner Child's Play
McKinney, Orion Pictures
Gold Mean Girls Day Facebook Live Viewing Party with Tina Fey and Busy Philipps
Telescope, Paramount Pictures, Facebook, Situation, Spot Co, Mean Girls Broadway
Audience Honor, Silver Once Upon a Time in Hollywood Magazine
Watson Design Group, Inc., Sony Entertainment
Silver

Fashion

#STAYWARM WITH HEATTECH: THERMIE ACTIVATION
1000heads, UNIQLO
Winner Savers® Presents: The Thriftie Awards
Edelman, Savers®
Gold Refinery29 X Eloquii Collection
Refinery29
Audience Honor

Fitness, Health, & Wellness

Trojan Conecocktions
Edelman, Church & Dwight/Trojan
Winner Nad & Tad
Patients & Purpose
Gold Teen Summer Challenge
Barkley, Planet Fitness
Silver LVNG With Lung Cancer: Letters of Love
Patients & Purpose
Audience Honor, Bronze Bübl Fashion
Edelman Canada, Osteoporosis Canada and AMGEN
Bronze Marine in 15
Great State, The Royal Navy
Bronze

Games

Gears 5, Fractured. Ayzenberg x Xbox.
Ayzenberg Group, Xbox
Winner PUBG MOBILE Team Up Superstar Showdown
Viral Nation, PUBG MOBILE
Gold The Big Potato x Blockbuster Pop-up Store
Big Potato Games
Audience Honor

Home & Decor

A Lifestyle Influencer Success Story - Bassett Furniture + Jenni Holmes
ForwardPMX, Bassett Furniture
Winner, Audience Honor

News & Media

HRC Foundation’s Presidential Town Hall Brings LGBTQ Issues into Spotlight
Human Rights Campaign
Winner ABC Localish
ABC Localish
Gold QuickTake Videos Break Down the News for Social-First Consumers
QuickTake by Bloomberg
Silver Soapbox
Maffick
Audience Honor

Pets & Animals

The 143rd Westminster Kennel Club Dog Show
GLOW, Westminster Kennel Club Dog Show
Winner The Hard-to-Adopt Cat
Saatchi & Saatchi Wellness, Best Friends Animal Society
Audience Honor

Publishing

Olympic Channel Take the Podium Original Series Social Media Campaign
Olympic Channel and Vice Media
Winner, Audience Honor

Restaurants

PINCHO is Not a Factory
neuelane, PINCHO
Winner, Audience Honor Popeyes - Chicken Wars
GSD&M, Popeyes Louisiana Kitchen
Winner The Bell: A Taco Bell Hotel and Resort
United Entertainment Group/Edelman, Taco Bell
Gold

Social Activism

#UnravelHate
Zulu Alpha Kilo, Peace Collective
Winner HRC Mobilizes for House Passage of the Equality Act
Human Rights Campaign
Winner redfish
redfish, redfish
Gold gOD-Talk: A Black Millennials and Faith Conversation Series Chicago Edition
Smithsonian National Museum of African American History and Culture Center for the Study of African American Religious Life
Audience Honor

Technology

She Can STEM
Ayzenberg, GroupM, McCann New York, Perfect Sense, Viget, Ad Council
Winner, Audience Honor GoPro Finds Equal Parts Excitement + Education Are Secret to Success
GoPro
Gold When Neurodiversity Works
IBM Originals
Gold rFlight: Changing the Way the World Looks at the Sky
TE Connectivity, Thorne Media, DWA Media
Silver

Travel & Tourism

The Country Pub Project
Airbnb
Winner Uncharted: Seattle
PB&, Tastemade, Visit Seattle
Audience Honor

Beauty

Beauty Mark
Digitas, CVS Health
Winner IPSY Redefines Inclusivity with “Discover Yourself” Campaign
IPSY, IPSY
Audience Honor

Consumer Brand

French's Mustard Ice Cream
Fitzco, McCormick/French's
Winner Chipotle Mexican Grill Takes Over TikTok
Day One Agency, Collab, Chipotle Mexican Grill
Audience Honor, Gold Global Launch of Powerbeats Pro
PMG, Beats by Dre
Gold Mucinex Nightshift #TooSickToBeSick
McCann NY & McCann Health NY (Creative), Zenith USA (Media Planning), Lippe Taylor (PR), RB
Silver

Education

#Romanovs100 AR Photo Album
RT
Winner Women in Science
Colorado State University
Audience Honor

Family & Parenting

What's Love?
RPA, Los Angeles LGBT Center
Winner Zevo #WaySmarterThanBugs Influencer Program
Citizen Relations, Zevo
Audience Honor

Financial Services

American Express #BackOurOceans Initiative
Day One Agency, American Express, Parley for the Oceans
Winner, Audience Honor

Food & Beverage

The Bell: A Taco Bell Hotel and Resort
United Entertainment Group/Edelman, Taco Bell
Winner Popeyes - Chicken Wars
GSD&M, Popeyes Louisiana Kitchen
Audience Honor, Gold Vita Coco’s Impossible to Hate Tweet
Vita Coco
Gold French's Mustard Ice Cream
Fitzco, McCormick/French's
Silver

Government & Politics

A Rainbow Wave Hits Virginia During The 2019 Midterms
Human Rights Campaign
Winner City of West Hollywood Recreational Reefer Madness
City of West Hollywood
Audience Honor

Hospitality

DoubleTree by Hilton: Cookies in Space
DoubleTree by Hilton, HZDG, MediaCom, iProspect, Edelman
Winner W Hotels Room Service Mukbang
W Hotels Worldwide
Gold #SponCon Vows
ICF Next, Mediacom, Hotels.com
Silver Marriott Ambassadors Let Their Minds Travel
Reach Agency, Marriott Hotels
Audience Honor

Live Events

2019 MTV Video Music Awards
MTV
Winner 2019 iHeartRadio Music Awards
iHeartRadio
Audience Honor, Gold 2019 MTV EMA
MTV International
Silver MTV Presents Madonna Live & Exclusive: ‘Medellín’ Video World Premiere
MTV + MTV International
Bronze JFK Moonshot
Digitas, JFK Presidential Library & Museum
Bronze

Non-Profit

#NoBuildChallenge
We Are Social, WWF France
Winner You Can't Imagine the Reward
Barbarian, Ad Council & AdoptUSKids
Gold Claire | The Documentary
Claire's Place Foundation
Audience Honor, Silver Marine in 15
Great State, The Royal Navy
Bronze St. Jude Children’s Research Hospital & The Game Theorists, Giving Tuesday Livestream
St. Jude Children’s Research Hospital®/ALSAC, YouTube & The Game Theorists
Bronze JFK Moonshot
Digitas, JFK Presidential Library & Museum
Bronze The Ash Globe
The Works Agency, Greenpeace Australia Pacific
Bronze

Pharma & Healthcare

University of Kentucky HealthCare - We Are Proof
Cornett, University of Kentucky HealthCare
Winner Feel More Like You
Glass Entertainment Group, Upworthy, Walgreens
Audience Honor

Real Estate

The booj Platform: A Custom-Built Real Estate Technology System
RE/MAX, LLC; Camp+King
Winner Halloween Costume House Party
Realtor.com®
Audience Honor

Retail & E-Commerce

Beauty Mark
Digitas, CVS Health
Winner Walmart #DealDropDance
Viacom Velocity, Haworth Marketing + Media, & Walmart, Inc.
Gold The Crash Sale
Edelman, eBay
Silver Nickelodeon's JoJo Siwa for Amazon Prime Day
ViacomCBS Consumer Products
Bronze H&M Loves New York
Day One Agency, H&M
Audience Honor

Sports

Bleacher Report: Making it as Easy as Possible to be a Sports Fan
Bleacher Report
Winner 2019 NHL Fan Choice Awards
NHL
Audience Honor

Television

Lucifer - Season 4 Thirst Campaign
hi5.agency, Netflix
Winner, Audience Honor Investigating Influence for TNT’s I Am The Night
Fullscreen, TNT
Gold WarnerMedia - Chasing the Cure Digital/Social
hi5.agency, WarnerMedia
Silver RuPaul's Drag Race
VH1
Bronze Waiting with Huell
Chemistry, Netflix
Bronze 2019 MTV EMA
MTV International
Bronze

Wine, Beer & Spirits

Betting on the U.S.
ICF Next, DDB, Miller Lite
Winner “The Unsung Heroes of Twitch” brought to you by Miller Lite
Miller Lite
Gold The Macallan Edition No. 5: The Art & Science of Whisky
M Booth, The Macallan
Audience Honor

By Overall Presence

Facebook Presence

WWE on Facebook
WWE
Winner It's a Southern Thing
Red Clay Media
Audience Honor

Snapchat Presence

60 Second Docs
Indigenous Media
Winner, Audience Honor

Twitter Presence

Target - Your Happy Place on Twitter
Target
Winner Al Jazeera English on Twitter
Al Jazeera Digital, Al Jazeera Media Network
Audience Honor

Instagram Presence

Great Big Story
Great Big Story
Winner Pitchfork's Instagram Presence
Pitchfork
Audience Honor

TikTok Presence

Seeker on Tik Tok
Seeker
Winner Chipotle Mexican Grill Takes Over TikTok
Day One Agency, Collab, Chipotle Mexican Grill
Winner Nickelodeon TikTok
Nickelodeon
Audience Honor

YouTube Presence

First We Feast
Complex Networks
Winner WWE on YouTube
WWE
Gold Great Big Story
Great Big Story
Audience Honor, Silver

Campaign by Platform

Emerging Platform

#NoBuildChallenge
We Are Social, WWF France
Winner, Audience Honor

Facebook Messenger

Division 2 - ECHO
makemepulse, Ubisoft
Winner Michael Kors Wonderlust Meet & Greet Sweepstakes
Michael Kors
Audience Honor

LinkedIn

Yext Introduces Todd Munion: The Man Without The Answers
Yext, TBWA\Chiat\Day NY
Winner GE Brings the World To Work With Employee Profile
VaynerMedia, GE
Audience Honor, Gold

Reddit

Haunted - Sketchy as Hell
hi5.agency, Netflix
Winner, Audience Honor Child's Play
McKinney, Orion Pictures
Winner

TikTok

Mucinex Nightshift #TooSickToBeSick
McCann NY & McCann Health NY (Creative), Zenith USA (Media Planning), Lippe Taylor (PR), RB
Winner Summer of Chipotle on TikTok
Day One Agency, Collab, Chipotle Mexican Grill
Audience Honor

WeChat

San Francisco Travel Association Pantone Color Campaign
Hylink Digital Solutions, San Francisco Travel Association
Winner Shall We Chat? Using WeChat to Engage Chinese Students
Boston University
Audience Honor

Facebook

INFINITI QX60 Social Media Campaign for Korea
Critical Mass, INFINITI Motor Company
Winner LVNG With Lung Cancer: Letters of Love
Patients & Purpose
Audience Honor

Instagram

Google #teampixel Advocacy Program
1000heads, Google
Winner Hyundai Iron Man Comic Strip
INNOCEAN USA, Hyundai Motor America
Audience Honor

Pinterest

Adobe for Education Pinterest Re-Launch
We Are Social, Adobe
Winner Falling For Milk
Critical Mass, Johnson & Johnson
Gold Ad Council & Pinterest: Discover the Forest
Ad Council, Pinterest, DavidLee Studios, U.S. Forest Service
Audience Honor

Snapchat

HBO x Snapchat: Game of Thrones
Snap Inc.
Winner, Audience Honor

Twitter

Chipotle Freeting Wins the Men’s Professional Basketball Championship
Day One Agency, Chipotle Mexican Grill
Winner We've Heard You
Cappuccino Digital, Sazón
Gold Vita Coco’s Impossible to Hate Tweet
Vita Coco
Gold Shameless: Hacked
Showtime Networks
Audience Honor

Weibo

UCLA Health: Giving U Health Weibo Campaign #UGiveaway#
Hylink Digital Solutions, UCLA Health
Winner, Audience Honor

YouTube

"Skip the Chemicals"
Humanaut, Humanaut Productions, Junction 37, Organic Voices
Winner Netflix is a Joke
Movement Strategy, Netflix
Gold YouTube: Just What The Dr. (Squatch) Ordered
Dr. Squatch
Audience Honor

Content and Media

Branded Content

Lessons of Auschwitz: VR tribute by school students
RT, Phygitalism
Winner, Audience Honor Big in Japan
Zulu Alpha Kilo, Singlecut Beersmiths
Gold #Romanovs100 AR Photo Album
RT
Silver

Branded Series

Billboard x Mountain Dew: Crowd Control
Billboard, Mountain Dew
Winner All Hail the Algorithm
Al Jazeera English
Audience Honor, Gold Fearless Season Two with Ashley Graham Presented by Total Wireless
Ellen Digital Network
Silver Moment Series
Clickon Media, Special Olympics
Silver Quick Fix - IGTV Series
Stitch Fix
Bronze Chewy Channel
Barkley, HARIBO
Bronze Aussie: She’s the B’Auss
Viacom Velocity, Proctor & Gamble (Aussie)
Bronze

Data Visualization

DQ Happy Hypothesis
Barkley, Dairy Queen
Winner America’s Got Talent: The Champions - Superfan Vote Map
Telescope, Fremantle, Syco, NBC
Audience Honor

Filter/Lens

Strange Things at the Ballpark
Snapchat, Chicago Cubs
Winner ANIMATION DOMINATION SNAPCHAT MURAL
Fox Entertainment
Audience Honor

Hashtag

The Cure for Chinese Restaurant Syndrome
Edelman, Ajinomoto
Winner Hotels.com #HateLike
Crispin Porter Bogusky, Hotels.com, MediaCom, and IFC Next
Gold LVNG With Lung Cancer: Letters of Love
Patients & Purpose
Audience Honor

Native Advertising

Chewy Channel
Barkley, HARIBO
Winner Chipotle Reward Me Loyalty Program Launch
Day One Agency, Chipotle Mexican Grill
Audience Honor, Gold

Polls & Surveys

Power Who Shot Ghost Tip Line
Starz
Winner DQ Happy Hypothesis
Barkley, Dairy Queen
Audience Honor

Video

Orange is the New Black - Orange Anthem
hi5.agency, Netflix
Winner, Audience Honor Code & Response
IBM Originals
Winner Master Building the All-New Chevy Silverado
Weber Shandwick, Chevrolet
Gold

Branded Podcast

Weird Work
HubSpot
Winner NASA Explorers: Apollo
NASA
Audience Honor

Contest or Promotion

The Crash Sale
Edelman, eBay
Winner The Country Pub Project
Airbnb
Gold Bring Back The Brick
Verizon
Silver Mean Girls Day Facebook Live Viewing Party with Tina Fey and Busy Philipps
Telescope, Paramount Pictures, Facebook, Situation, Spot Co, Mean Girls Broadway
Audience Honor, Bronze Busch Weddings
M&C Saatchi Sport & Entertainment, Busch Beer
Bronze Chipotle Freeting Wins the Men’s Professional Basketball Championship
Day One Agency, Chipotle Mexican Grill
Bronze Southwest Airlines Search for the Next Great Storyteller
Southwest Airlines
Bronze

Emojis

Jeep® Emoji U-Turn
Huge, Inc, Jeep®
Winner Words? Where We're Going, We Don't Need Words | A Southwest Story Told Entirely Through Emojis
Southwest Airlines
Audience Honor

GIFs

Schitt's Creek GIFs and Stickers
Canadian Broadcasting Corporation (CBC)
Winner Southwest Airlines GIFs Put a Fresh Face on Social Care
Southwest Airlines
Audience Honor, Gold NFL's Official GIPHY Account
NFL
Silver

Meme

You Had Me At Target
Target
Winner Duolingo Push
Duolingo
Audience Honor

Podcast

Darknet Diaries
Darknet Diaries
Winner, Audience Honor

User-Generated Content

Busch Weddings
M&C Saatchi Sport & Entertainment, Busch Beer
Winner RENT SING-A-LONG FAN MUSIC VIDEO
Fox Entertainment
Audience Honor

Content of the Year

Emoji

🥱 Boooooring Winner

Instagram

Lizzo post AMAs Winner

Gif

And I Oop Winner

Meme

Woman Yells at Cat Winner

Creative & Media

Animal

MAYA THE SAMOYED Winner

Beauty

Nikita Dragun Winner

Food

Juns Kitchen Winner

House & Home

Our Faux Farmhouse Winner

LGBTQ+ Account

Rose and Rosie Winner

Meme/Parody Account

Thoughts of Dog Winner

Weird

jackstauber Winner

Arts

Dave Pollot Winner

Fashion

Aquaria Winner

Health & Wellness

Wheels2Walking Winner

Journalist

Mona Chalabi Winner

Lifestyle

Les Do Makeup Winner

Parenting, Family and Kids

The Bramfam Winner

Influencer & Celebrity Brand Partnership

Facebook Partnership

Mean Girls Day Facebook Live Viewing Party with Tina Fey and Busy Philipps
Telescope, Paramount Pictures, Facebook, Situation, Spot Co, Mean Girls Broadway
Winner, Audience Honor

Multi-Platform Partnership

Knives Out - "Knives Out Knives"
Viacom Velocity, Lionsgate
Winner, Audience Honor

TikTok Partnership

Chipotle Lid Flip Challenge with Superfan David Dobrik
Day One Agency with Collab, Chipotle Mexican Grill
Winner NFL's #WeReady TikTok Campaign
NFL
Gold Collab x eos #AwesomeKiss TikTok Campaign
Collab Inc., eos
Audience Honor

YouTube Partnership

Make it Up
Viacom Velocity
Winner SeatGeek x David Dobrik: Becoming a Member of the Vlog Squad
SeatGeek
Gold Claire | The Documentary
Claire's Place Foundation
Audience Honor

Instagram Partnership

MARC JACOBS FRAGRANCES CELEBRATES THE HOLIDAYS WITH "DAISY WINTER CAROUSEL" POP-UP IN BRYANT PARK
Coty, Inc., Marc Jacobs International, KCD
Winner Marriott Ambassadors Let Their Minds Travel
Reach Agency, Marriott Hotels
Audience Honor

Snapchat Partnership

MTV Presents Madonna Live & Exclusive: ‘Medellín’ Video World Premiere
MTV + MTV International
Winner, Audience Honor

Twitter Partnership

#KnitForRefugees
UNHCR, the UN Refugee Agency, Twitter for Good, and Knitterate
Winner, Audience Honor Cheez-It Bowl Master of Cheez
Weber Shandwick, Kellogg's
Audience Honor

Strategy & Engagement

Artificial Intelligence

Adweek's Super Bowl Bot
Adweek
Winner, Audience Honor

Chatbots

Child's Play
McKinney, Orion Pictures
Winner, Audience Honor

Customer Service

Pineapple Upside-Down Cheesecake
Pereira O'Dell, The Cheesecake Factory
Winner M Live: Bridging the Digital Divide - Exclusive Experiences
Marriott International
Winner TSA Travel Tips and Guidance
Transportation Security Administration, TSA Social Media
Gold Cisco SocialBridge: Connecting Customers with Expert Answers
Cisco Systems Inc. - SocialBridge, Digital Marketing Organization
Audience Honor

Humor

Vita Coco’s Impossible to Hate Tweet
Vita Coco
Winner W Hotels Room Service Mukbang
W Hotels Worldwide
Audience Honor

Large Media Buying Strategy

Marzetti Veggie Dips Reminds You to Please #DipResponsibly on Game Day
Cramer-Krasselt, T. Marzetti Company
Winner Brand USA "Feel the USA" KOL Campaign
Hylink Digital Solutions, Brand USA
Audience Honor

Localization

Sounds of Home
Edelman, UK, HSBC
Winner 2019 MTV EMA
MTV International
Gold INFINITI QX60 Social Media Campaign for Korea
Critical Mass, INFINITI Motor Company
Silver Anime Awards: Global to the Max
Crunchyroll
Audience Honor

Mid-Range Media Buying Strategy

Adobe for Education: Igniting Creativity in the Classroom
We Are Social, Adobe
Winner, Audience Honor

Online Community

WarnerMedia - Chasing the Cure Digital/Social
hi5.agency, WarnerMedia
Winner Target Fam
Target
Audience Honor

Physical & Digital

PUMA: The RS-X³ Puzzle
We Are Social, PUMA
Winner Stories in Street View: Dancing through Paris
Sandy Russell Creative, Optimist, Google Street View
Winner #Romanovs100 AR Photo Album
RT
Audience Honor

Real Time Response

Ice Dog Sandwich
mcgarrybowen, Oscar Mayer
Winner Popeyes - Chicken Wars
GSD&M, Popeyes Louisiana Kitchen
Gold Arby's Sonic Movie
Moxie, Arby's
Silver Southwest Airlines: Operation #RescueTheDress
Southwest Airlines
Audience Honor, Bronze "The Sopranos"
ENGINE, HBO
Bronze

Spokesperson

Billie Eilish, Seize the Awkward
Ad Council, Libbey Brothers, The Jed Foundation (JED), American Foundation for Suicide Prevention (AFSP)
Winner, Audience Honor

Call to Action

#UnravelHate
Zulu Alpha Kilo, Peace Collective
Winner Dodge the Bullet
Zulu Alpha Kilo, Coalition for Gun Control
Gold Back to School Essentials
PHD Media, BBDO, Sandy Hook Promise
Silver Nad & Tad
Patients & Purpose
Audience Honor, Bronze

Creative use of Technology

#Romanovs100 AR Photo Album
RT
Winner, Audience Honor Big in Japan
Zulu Alpha Kilo, SingleCut Beersmiths
Gold Stories in Street View: Dancing through Paris
Sandy Russell Creative, Optimist, Google Street View
Silver The Snack Saga
Gameloft, Fanta
Silver Sounds of Home
Edelman, UK, HSBC
Bronze

Gamification

#NoBuildChallenge
We Are Social, WWF France
Winner Chipotle Freeting Wins the Men’s Professional Basketball Championship
Day One Agency, Chipotle Mexican Grill
Audience Honor

Integration with Live Television

Chipotle Freeting Wins the Men’s Professional Basketball Championship
Day One Agency, Chipotle Mexican Grill
Winner, Audience Honor WarnerMedia - Chasing the Cure Digital/Social
hi5.agency, WarnerMedia
Gold

LGBTQ Community Engagement

Skittles Hall of Rainbows
Edelman Canada, Mars Wrigley
Winner, Audience Honor

Location-Based Experience

Chase x BuzzFeed's Pizza Joint
BuzzFeed x Chase
Winner ANIMATION DOMINATION SNAPCHAT MURAL
Fox Entertainment
Audience Honor

Multicultural Community Engagement

The Cure for Chinese Restaurant Syndrome
Edelman, Ajinomoto
Winner Molly of Denali
WGBH
Audience Honor

Organic Promotion

Vita Coco’s Impossible to Hate Tweet
Vita Coco
Winner Lucifer S4 Thirst Campaign
hi5.agency, Netflix
Audience Honor

Real Time Media Buy

Alzheimer’s Association United Campaign
Cramer-Krasselt, Haworth Marketing + Media, Alzheimer's Association
Winner, Audience Honor

Shoe-String Media Buying Strategy

Beauty Mark
Digitas, CVS Health
Winner TCL Halloween Campaign: #TCLHallowin
Hylink Digital Solutions, TCL Electronics
Audience Honor

Storytelling

Dyatlov Group's Journal: The last page
Ruptly
Winner Olympic Channel Take the Podium Original Series Social Media Campaign
Olympic Channel and Vice Media
Gold Is shapewear body positive? We asked the Goddess of Love & Beauty herself...💕
Trafilea
Gold GiftNow - The Exchange
Gold Front, GiftNow
Silver WestJet Christmas Miracle: To give or receive
WestJet, Studio M, ARHT Media, Unified Content
Silver Lessons of Auschwitz: VR tribute by school students
RT, Phygitalism
Audience Honor

Team Internet

Breakout YouTuber

Supercar Blondie Winner

TikToker

Avani Gregg Winner

YouTube Comedian

Morgan Adams Winner

YouTube Musician

Pomplamoose Winner

Instagrammer

Wolfgang Winner

Twitch Streamer

MrFreshAsian Winner

YouTube Ensemble

Kian and JC Winner

YouTuber

MrBeast Winner

Tech & Innovation

Activism

Greta Thunberg Winner

Podcaster

Emma Chamberlain Winner

Gaming

NoisyButters Winner

Travel

Haley Dasovich Winner

Video by Platform

Facebook Live

CNN: Go There
CNN
Winner Mean Girls Day Facebook Live Viewing Party with Tina Fey and Busy Philipps
Telescope, Paramount Pictures, Facebook, Situation, Spot Co, Mean Girls Broadway
Audience Honor, Gold Outlander Red Carpet Premiere
STARZ
Silver

IGTV

Chewy Channel
Barkley, HARIBO
Winner Archive Video Series
Annex88, Adidas
Gold Nickelodeon Birthday Flipbook
Nickelodeon & The Flippist
Audience Honor

Instagram Stories

Making Everyone Master Builders
Weber Shandwick, Chevrolet
Winner Hulu's Catch 22 - Fighting a Losing Battle
hi5.agency, Hulu
Audience Honor

LinkedIn Video

Yext Introduces Todd Munion: The Man Without The Answers
Yext, TBWA\Chiat\Day NY
Winner GE Brings the World To Work With Employee Profile
VaynerMedia, GE
Audience Honor

Snapchat Story

Endless Party: The Society
Trailer Park, Netflix
Winner, Audience Honor

Facebook Video

Lessons of Auschwitz: VR tribute by school students
RT, Phygitalism
Winner Orange is the New Black - Orange Anthem
hi5.agency, Netflix
Audience Honor

Instagram Live

Styling on a Budget for Fashion Photography with Lindsay Adler
Adorama
Winner, Audience Honor

Instagram Video

For Every Robbie
Edelman, UK, WW
Winner Russian Doll - Trippy Loops
hi5.agency, Netflix
Audience Honor

Snapchat Discover

Two Sides
Snap Inc.
Winner Dead of Night
Snap Inc.
Audience Honor

Twitter Video

The Different Types of NFL Players Arriving To The Stadium
NFL Media
Winner The Daily Show with Trevor Noah
Comedy Central
Gold Blue’s Clues & You Exclusive Scene
Nickelodeon
Audience Honor

Video Content

360 Video

Paris Mayday
Sputnik France
Winner Crew 360° | The High Diver
Royal Caribbean International
Audience Honor

Comedy Video

W Hotels Room Service Mukbang
W Hotels Worldwide
Winner Don’t Be a Scooper
AutoPets (brand), Five Stone Studios (production house), Motke Dapp (director)
Winner Feeling Tired? Try this life hack! | Summer of Purple
JK! Studios, Purple
Audience Honor

Live Event Coverage

2019 MTV Video Music Awards
MTV
Winner 2019 MTV EMA
MTV International
Gold Give a Little Bit
Edelman Canada, Jake's House
Audience Honor

Live Streaming Video

2019 MTV Video Music Awards - Stan Cam
MTV
Winner Escape Lab
WGBH
Audience Honor

Medium-Length Video

Mobile Stationary Bike
Barkley, Planet Fitness
Winner When They See Us - Room to Room
hi5.agency, Netflix
Audience Honor

Video Pre-Roll

Aha Moments
Deutsch, PNC
Winner, Audience Honor

Augmented Reality

JFK Moonshot
Digitas, JFK Presidential Library & Museum
Winner Pokémon GO - #GOsnapshot Challenge
Niantic
Gold HBO x Snapchat: Game of Thrones
Snap Inc.
Audience Honor

Instructional

Yeah, Bleach Does That.
FCB West, Clorox
Winner START HERE - with Al Jazeera
Al Jazeera Digital
Audience Honor, Gold

Long Form Video

Railroad Ties
Weber Shandwick, The Content Collective, OMD, Sundance TV, Mass Appeal, Ancestry
Winner Lessons of Auschwitz: VR tribute by school students
RT, Phygitalism
Audience Honor

Short Form Video

Wheel of Whoa by AT&T
Critical Mass, AT&T
Winner See the Game Differently
Stept Studios, Oakley
Gold Nad & Tad
Patients & Purpose
Audience Honor

Virtual Reality

Lessons of Auschwitz: VR tribute by school students
RT, Phygitalism
Winner, Audience Honor

Websites & Apps

Books & News

#Romanovs100 AR Photo Album
RT
Winner, Audience Honor

Entertainment Apps

SPIDER-MAN: FAR FROM HOME App
Sony Pictures Entertainment
Winner 1917 - Into The Trenches
Powster, Universal Pictures
Audience Honor

Food & Beverage Apps

#DCmoments Food Guides
Dorchester Collection
Winner

Health & Medical

WarnerMedia - Chasing the Cure Digital/Social
hi5.agency, WarnerMedia
Winner Deaf 911
Saatchi & Saatchi Wellness, St. Ann's Church & Community for the Deaf
Audience Honor

Photo & Video

PicsArt - Your All-In-One Photo & Video Editor
PicsArt
Winner, Audience Honor

Sports & Fitness

B/R App: Making It Easy to Be a Sports Fan
Bleacher Report
Winner, Audience Honor

Dating

Tinder Launches Height Verification
Tinder
Winner, Audience Honor

Finance Apps

Current x Elhadj TV -"Nobody’s Cheatin’ on you with a Bank"
Current - The Bank For Modern Life
Winner, Audience Honor

Game Apps

Game of Games Play Along Live
Ellen Digital Network
Winner, Audience Honor

Kids & Lifestyle

DBS Lifestyle App
DBS Bank
Winner 31 Days of Joy
DreamWorks Animation
Audience Honor

Productivity

DBS Lifestyle App
DBS Bank
Winner Edison Mail: The Best App to Fight Email Overload
Edison Software
Audience Honor

Travel & Weather

BuzzFeed's Bring Me!
BuzzFeed
Winner, Audience Honor

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the 13th annual shorty awards for brands and organizations is open for entries! early deadline on dec 3rd, 2020.