ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards

Weird Work

Winner in Branded Podcast

About this entry

Weird Work celebrates the people who’ve broken out of the traditional working world to pursue their passion -- no matter how weird it might sound. These aren’t your typical business stories of well-known founders scaling companies quickly. Weird Work features folks who’ve found success, on their own terms. With Weird Work, we hope to destigmatize the concept of “weird” by showcasing the humans behind jobs that popular culture tends to call strange. These are often stories of hope, love, loss, and perseverance. Weird Work helps the storytellers reclaim the term “weird” and inspire listeners to pursue their own passions.

Episodes range from jobs you likely heard of but don’t know much about like Elvis Impersonator, hand model or mystery shopper to jobs you never knew existed like international pizza consultant, modern art tv repair person, or ASMR artist. 

Because we’re not all fit for the 9 to 5, but we’re all a bit at heart.

Why does this entry deserve to win?

We launched Weird Work at a co-sponsored event with the award-winning radio show “The Moth,” in Boston Massachusetts. Additionally, we submitted an application for iTunes New & Noteworthy. The combination of strong early episodes and initial traction helped Weird Work get accepted into iTunes New & Noteworthy, providing a burst in listenership. 

Our early marketing focused on using Facebook and Instagram to share content from our interviews with fans of the show. For the second season of the show, we began creating short videos that focused on the topic matter discussed in our episodes such as YouTube camp for children and the history of conlanging, the creation of constructed language. By making topic-focused content we were able to drive conversations that dealt with people’s perceptions of unusual occupations and fields of study.

Results

There’s an entire community that’s sprung up around the show. And we’ve heard countless messages from listeners about how the show has touched them. One reviewer wrote, “I have decided to change my career path no less than 15 times so far. Thanks for the amazing straightforward content!” Another listener said, “Look, I cuss too, I’m no angel, but this is no way to conduct an interview.” So, not all home runs. We’re not juiced-up Barry Bonds of the late ‘90s. Sometimes we’re lucky enough to hear from our listeners how Weird Work changed the way they see the world, “Your podcast made me wonder what’s next for the first time since moving here. So thanks for reminding that dreams are about NOW and not about where you end up when you die. Thanks for the inspiration.”

But Weird Work has helped people break out of the 9 - 5 to follow their passion, no matter how weird it might sound and that makes it a success.

Media

Produced by

HubSpot

Links